1. HELEN SI
PROFESSIONAL WORK EXPERIENCE
Baby Steps London – Co-Founder (Woodford, Essex) Jun 20 - Present
- Brand Development: creating, launching & running a start-up online business during London’s COVID-19 lockdown
- Online Product Marketing: shooting, uploading & perfecting the visual merchandising across different digital devices
- Entrepreneurship: generating over 600 online sales within 4 months of brand launch
- Social Media Management: developing a consistent digital presence across Etsy, Facebook & Instagram platforms
Trayde Digital Marketplace – Brand Partnerships Manager (Woodford, Essex) Aug 20 – Feb 21
- Acquisition Planning: implementing a partnership strategy that is aligned with the wider business & brand objectives
- Collaboration: fostering strong relationships with key partners & potential future partners across all trade categories
- Onboarding Brands: driving execution & launch, as well as delivering a best in class customer & partner experience
- Outreach: developing a pipeline of commercial, strategic and long term partnerships through a variety of tactics
- Pitching: creating required sales materials & content to communicate the value proposition of Trayde
- Reporting: analysing the effectiveness of partnerships and providing recommendations for growth
- Sales Growth: exceeding internal sales targets by bridging over 200 marketplace brand partners & retailers together
- Strategy Delivery: expanding ranges, maximising availability & diversifying current operating model
The Economist – Digital Marketing Executive, Global Conversions (Canary Wharf, London) Mar 17 - Present
- Analytical Reporting: scoping ambiguous data from raw formats & translating it into actionable marketing strategies
- Competitor Analysis: assessing insightful information on customer behaviour, growth opportunities & industry trends
- Project Coordination: building brand awareness, executing campaign launches & nurturing leads via remarketing efforts
Forward3D – Jr Marketing PPC Analyst (Aldgate East, London) Sep 15 – Mar 17
- Client Management: driving sales & optimising daily website traffic performance for 2 luxury fashion companies
- Initiative: evaluating data from different tracking systems & web analytic tools to help exceed monthly sales targets
- Website Management: improving site accessibility, back-linking & keywords research targeting via effective use of SEO
Net-A-Porter Group – Jr Retail Operations Coordinator (White City, London) Dec 13 – Sep 15
- Brand Partnerships Management: leading positive vendor working relationships with over 60 luxury international labels
- Business Agility: maintaining the rapid response time for bespoke orders from prestigious clients
- Cooperation: implementing reliable project delivery, sales forecasting and product launches with other internal teams
- Critical Path: negotiating product lead times, fast-tracking priority shipments and driving the logistics process seamlessly
- Revenue Optimisation: promoting efficient stock allocation throughout the UK business to maximise profitability
KEY SKILLS & PERSONAL QUALITIES
Data Gathering Competent with MS packages especially Excel (V-Lookups, Pivot Tables and Calculation Functions)
Languages Fluent level of Cantonese, English and Mandarin
Technologies Used Data Studio, Facebook Ads, Google AdWords, GSuite, Hubspot, Photoshop, QlikView and Trello
EDUCATION, CERTIFICATIONS & QUALIFICATIONS
Feb 20 – Jun 20 Udacity - Digital Marketing Nanodegree (Distinction)
Sep 08 - Jul 12 Kingston Business School - BA (Hons) International Business with Study Exchange & Placement (2:1)