A one-page summary of the skills and services that Evolv provides to brands and agencies.

1. Ben Carter is a digital marketing expert with more than ten years experience working in the UK consumer
marketing sector and founder of Evolv Digital, a boutique digital marketing consultancy, which specialises
in providing both the strategic direction and the implementation expertise to enable brands to make the
digital evolution work for them.
KEY SKILLS:
- Has provided strategic insight, digital marketing planning and campaign implementation for
companies including McDonald’s Europe, npower, AOL, British Gas, Setanta Sports and UK
Sport looking to exploit existing or new brands and assets through the fast-emerging digital
channels
- Has both practical knowledge and real life experience of devising and implementing digital
strategy for big brands, devising, creating and rolling out online marketing campaigns, project
managing major Web builds, the deployment of social media initiatives, the deployment and
ongoing management of both acquisition and marketing campaigns and identifying, implementing
and delivering high profile affinity partnerships.
- Previously worked as a highly regarded business journalist covering the UK media and marketing
sectors for high profile titles including New Media Age, MediaGuardian and Marketing where he
was the News Editor with direct responsibility for the news editing process prior to publication on
a weekly basis of one of the UK’ s largest trade magazines.
ACHIEVEMENTS:
- As Head of Online Marketing for Setanta, was a pivotal member of the launch team that grew the
challenger sports broadcaster’s customer base from 250,000 to 1.5m at its peak and was
responsible for devising and implementing the online marketing strategy that grew the share of
online subscriptions from 20% to 35% - 40% every month.
- Co-Author of Digital Marketing for Dummies, the UK’s first guide to Online Marketing; part of the
popular US Dummies Franchise.
- Conceived and implemented UrbanCricket.com- an online cricket community for npower aimed at
getting 9-11 year olds playing more cricket.
- Regularly used as an industry commentator by a number of media sources including the BBC,
Talk Radio, London Evening Standard and CNN.
FUTURE PROJECTS:
- Helping brands solve their digital dilemmas. Devising and implementing strategies to maximise
and grow their online business
- Devising and implementing strategies to launch and then grow digital brands
- Provision of practical digital marketing expertise to both brands and agencies
- Devising and creating impactful online marketing campaigns and initiatives
- Sense-checking current digital approaches to ensure that they’re both effective, efficient and
delivering real results
www.evolvdigital.com