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Demystifying the Dark Arts - Part One


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Demystifying the Dark Arts - Part One

  1. 1. Demystifying the Dark Arts of Travel Blogs and Websites --- Part One --- Presented by Iain Harper Horizons Unlimited UK 2010
  2. 2. Who This Presentation Will Help <ul><li>Stick around if you’re a… </li></ul><ul><ul><li>motorcycle traveller (old pro or complete novice) </li></ul></ul><ul><ul><li>who doesn’t already have a blog </li></ul></ul><ul><ul><li>and wants to learn a few basics about getting one </li></ul></ul><ul><ul><li>and maybe a few other web tips along the way </li></ul></ul><ul><li>If that’s not you, now’s the time to head for the bar or another presentation! </li></ul><ul><li>Please save questions until the end – thanks. </li></ul>
  3. 3. Demystifying the Dark Arts <ul><li>What is a blog? </li></ul><ul><li>Why might a traveller want (or need) one? </li></ul><ul><li>How much does a blog cost to setup? </li></ul><ul><li>What skills are needed to maintain a blog? </li></ul><ul><li>How is a blog created? </li></ul><ul><li>What goes into a good blog? </li></ul><ul><li>How do people discover a blog to read it? </li></ul>
  4. 4. What is a Blog? <ul><li>The Wikipedia definition… </li></ul><ul><li>A blog (from the term &quot;we b log &quot;) is a type of website or part of a website </li></ul><ul><li>Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video </li></ul><ul><li>Entries are commonly displayed in reverse-chronological order </li></ul>
  5. 5. What is a Blog? <ul><li>For motorcycle travellers… </li></ul><ul><li>A blog is simply a convenient and reliable way of keeping a travel journal </li></ul>
  6. 6. Why might a traveller want a Blog? <ul><li>“ I hope that posterity will judge me kindly, not only as to the things which I have explained , but also to those which I have intentionally omitted so as to leave to others the pleasure of discovery .” </li></ul><ul><li>( Descartes ) </li></ul>
  7. 7. Why might a traveller want a Blog? <ul><li>To record a journey for posterity </li></ul><ul><ul><li>Inspiration and Preparation </li></ul></ul><ul><ul><li>People and Places </li></ul></ul><ul><ul><li>Afterwards and Next Time </li></ul></ul><ul><li>To act as an aide-mémoire </li></ul><ul><li>To share stories & photos with friends & family </li></ul><ul><li>To help others who may follow behind </li></ul><ul><li>To learn from others who’ve gone before </li></ul><ul><li>For stress relief! </li></ul><ul><li>To backup personal data & trip paperwork </li></ul>
  8. 8. How much does a Blog cost to setup? <ul><li>On its own, a blog doesn’t cost anything to setup and maintain </li></ul><ul><li>Zero, nada, ṣifr, cero, nul, нулевой, sifuri! </li></ul><ul><li>Blogs are FREE! </li></ul><ul><li>Unless you are (or hope to be) a published author or are looking for corporate sponsorship </li></ul><ul><ul><li>If so, you’ll need more than just a blog </li></ul></ul>
  9. 9. What skills are needed? <ul><li>To maintain a blog you’ll need to be able to… </li></ul><ul><li>Read </li></ul><ul><li>String a sentence together </li></ul><ul><li>Snap a decent photo </li></ul><ul><li>Work a PC well enough to browse the web, copy & paste stuff, send & receive emails & download photos from your camera </li></ul><ul><li>That’s it! Its not rocket science! </li></ul>
  10. 10. Before you dive in - HUBB Ride Tales <ul><li>Are you sure a blog is what you really need? </li></ul><ul><li>Short trip = No </li></ul><ul><li>Zero setup = No </li></ul><ul><li>Own ‘presence’ not required = No </li></ul><ul><li>Posting brief trip reports to the “ Ride Tales ” section of the HUBB may be all you need </li></ul><ul><li> </li></ul>
  11. 14. How is a blog created? Choosing a Name Old Man on a Bike Tiffanys travels Riding the Pink Porridge Black Sea by 1948 Panther Another Cunning Plan Into Africa Wrinklies Wround the World
  12. 15. How is a blog created? Choosing a Name <ul><li>Specific to the journey or the person/people? </li></ul><ul><li>Will the web address and real name match up? </li></ul><ul><li>Difficult to mis-hear or mis-spell? </li></ul><ul><li>Original, memorable, simple, personal? </li></ul><ul><li>Short and sweet? </li></ul><ul><li>Not already used by someone else? </li></ul>
  13. 16. How is a Blog created? Option One
  14. 21. Detailed User Guide:
  15. 22. Blogging Good Examples Colin & Dee Masters Tiffany Coates
  16. 25. How is a Blog created? Option Two
  17. 35. How is a Blog created? Option Three
  18. 38. What goes into a good Blog? <ul><li>“ The interruptions ARE the journey” (Ted Simon) </li></ul><ul><li>Why? Where? When? How? What? Who? </li></ul><ul><li>Just talk…like you’re talking to a friend </li></ul><ul><li>Light, informal, personal, humourous </li></ul><ul><li>Informative, useful (for others following you) </li></ul><ul><li>Sometimes a paragraph, sometimes a page </li></ul><ul><li>A picture paints a 1,000 words: include photos </li></ul><ul><li>Be original, but keep it simple </li></ul>
  19. 39. How do people discover a Blog to read it? <ul><li>Horizons Unlimited! (links and the HUBB) </li></ul><ul><li>Email & RSS </li></ul><ul><li>Twitter & Facebook </li></ul><ul><li>Search Engines </li></ul><ul><li>Links from other blogs/websites </li></ul><ul><li>Business cards and word-of-mouth </li></ul><ul><li>Press coverage </li></ul>
  20. 40. Summary and Key Tips <ul><li>Blogs are free and don’t need special skills </li></ul><ul><li>Choose a good name </li></ul><ul><li>Create your blog on but publish excerpts and links on Horizons Unlimited as well </li></ul><ul><li>Create a backup “user” you can trust </li></ul><ul><li>Protect your identity: don’t publish too much! </li></ul><ul><li>Publicise your blog posts on Twitter & Facebook </li></ul><ul><li>Link to other useful/relevant blogs & websites </li></ul><ul><li>Be original, keep it simple and enjoy it! </li></ul>
  21. 41. In Part Two <ul><li>Looking at in more detail: </li></ul><ul><ul><li>Colours and Headers </li></ul></ul><ul><ul><li>Settings and Widgets </li></ul></ul><ul><ul><li>Categories, Links and Pages </li></ul></ul><ul><ul><li>Adding Images and Video to Posts </li></ul></ul><ul><ul><li>Tagging Posts </li></ul></ul><ul><ul><li>Publicising on Twitter and Facebook </li></ul></ul><ul><li>Domain Names ( ) </li></ul><ul><li>Combining WordPress with a full Website </li></ul>
  22. 42. Demystifying The Dark Arts of Travel Blogs And Websites