Presentation for Creating a Healthy Food City Forum on the BINDI Partnership with Pune, India

1. Creating a Healthy Food City
Dr Justin Varney
Director of Public Health
Justin.varney@birmingham.gov.uk
Kyle Stott
Service Lead: Places
kyle.stott@birmingham.gov.uk
Shaleen Meelu
Public Health Nutritionist
Shaleen.meelu@Birmingham.gov.uk
BINDI Partnership Update

2. BINDI Partnership
 Bindi Project in partnership with Pune, India to work together on
creating food smart cities.
 Both Pune and Birmingham are second cities in their respective
countries, both have significant educational footprints of universities
and schools, strong links to manufacturing and industry and growing
and evolving economies.
 The partnership is supported by the Food Foundation who are
funded to do this by DIFD and Tata Foundation.
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3. The global learning opportunity
Delivering at scale and pace
1:4 children aged 11
are obese
2:3 adults obese or
overweight
Anaemia and rickets
Growing problem of
household food
insecurity
22% stunting (<5y)
17% women below normal BMI
30% women overweight or
obese
Iron and Vitamin A deficiency
Common challenges:
• Dietary inequality
• Dietary quality
• Early years
• Safety, security,
sufficiency,
sustainability

5. UK National
Food Strategy
Indian National Nutrition
Strategy
National Context in 2019

6. PAGE 6
A Shared
Partnership Priority
in Pune
Pune
Municipal
Corporation
Regional
FDA
Maharashtra
State
A Shared
Partnership Priority
in Birmingham
Health &
Wellbeing
Board Priority
Clinical
Commissioning
Group & STP
Priority
West Midlands
Combined
Authority
Priority

7. Framework for Partnership
 Memorandum of
Understanding between two
cities
 Reciprocal visits to increase
understanding
 Regular teleconferences to
exchange learning and ideas
between senior officials
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8. Pune
 Face to face population survey captured
views of over 3,000 households
representative of the city demographics
delivered by community researchers
 Gathered information on out of home food
consumption and purchasing behaviour
 Focus on perspectives on policy reform at
City level
Birmingham
 Scoping focus groups in two wards
highlighted appetite for City to take action
over food environment.
 Qualitative focus groups with over 30
seldom heard voices commissioned in Sept
2019
 City wide food survey launched in October
2019 mirroring Pune survey to allow some
comparability of findings.
Capturing Citizen’s Views
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9. Next Steps
 Collaborating to compare survey findings
from citizen food surveys
 Exploring the potential to collaborate to
run parallel social marketing campaigns in
Pune and Birmingham building on the
learning from the National Food Mission in
India and evaluate impact.
 Shared learning around regulatory levers
for food licensing, especially in context of
new market entrants in home delivery e.g.
Deliveroo, Just Eat, Uber Eats
 Exploring potential around how to
stimulate sustainable healthy food
business, especially in socio-economically
deprived areas.
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