The first in a series of practical webinars with resources to enable leaders and professionals with direct reach to communities and an established, trusted relationship, for example community leaders, social prescribing link workers and faith leaders, to support their communities to reduce their risk of becoming seriously ill from Covid-19

1. Date: Tuesday 8th September 2020, 12:30 – 13:30
Part of the BHealthy webinar series
Introduction to
Behaviour Change
Speaker: Stuart King
CEO and Head of Distraction at BeeZee Bodies,
stuartking@beezeebodies.co.uk

2. Agenda
12:30 – 12:35
Welcome, introductions and housekeeping -
(5 mins)
Stacey Gunther - Public Health, Birmingham City Council
12:35 – 13:15
Speaker -
(40-45 mins):
Stuart King - CEO & Head of Distraction at BeeZee Bodies
13:15 – 13:30
Q&A - (20 mins)

3. Housekeeping
• Please stay muted and turn your cameras off during this
webinar.
• Please use the chat function to ask questions for the Q&A or
you can email your questions to healthybrum@birmingham.gov.uk
• To make this webinar available to those that are unable to join us,
today’s webinar will be recorded. The recording, with both audio
and visual will be shared next week via email and online platforms.

4. BHealthy
A series of practical resources to enable leaders and
professionals with direct reach to communities and an
established, trusted relationship, for example community
leaders, social prescribing link workers and faith leaders, to
support their communities to reduce their risk of becoming
seriously ill from Covid-19

5. Webinars
• 16 webinars
• Cover behaviour change, keeping
covid safe, long term conditions,
unhealthy habits and healthy habits
• For Community workers, social
prescribing link workers, faith
leaders etc.
• To be cascaded to communities
• Live and recorded
• Include guidelines and local
opportunities to support behaviour
change
• Supported by industry experts and
Birmingham stakeholders
• Bookings via
https://www.birmingham.gov.uk/info
/50238/wellbeing_during_the_coro
navirus_covid-19/2247/bhealthy

6. Speaker:
Stuart King
stuartking@beezeebodies.co.uk
Real World Behavioural Science
@stu_King_Hh

7. BHealthyWebinar Series
Introduction to Behaviour Change
Stuart King
CEO & Head of Distraction

8. COM B
Michie, S., Van Stralen, M.
and West, R. (2011)

11. Why Begin
with Behaviour
Change?

12. The Habit before the habit (Hh)

13. 3 Universal Truths
1. We are not as rational as we think
2. There are 2 selves: a planning self; and a doing self
3. The what the hell effect
This encompasses 42 theories and supportive constructs from
Psychology, Behavioural Economics, Sociology, Marketing and
other sources that actually work!

14. Today we will understand the
Neurophysiology of Behaviour Change

35. Why Begin with Behaviour Change?

36. Making Change
 Nature of your interaction
 Time
 Single vs Multiple Visits
 Strengths and Barriers
 Thinking Holistically
• Physical / Social
environment
 Friction (adding/removing)
 Growth Mindset

37. 3 UniversalTruths
Run the Experiment
Consider the nature of your interactions with the public
Growth Mindset
Remember...

38. ThankYou
I would love to take Questions
😊
Stuart King
CEO & Head of Distraction
stuartking@beezeebodies.co.uk
RealWorld Behavioural Science
@stu_King_Hh

39. Participants Discussion – How can
you support communities you work
with to change key behaviours?

40. Your BHealthy Pledge
Please send back to us at healthybrum@birmingham.gov.uk or share on social media:
Name:
How are you going to spread the BHealthy messaging?
Which community or communities are you hoping to reach?
Is there any further support that would help you?

41. BHealthy handouts can be found on our website
https://www.birmingham.gov.uk/info/50238/wellbeing_during_the_coronavirus_covid-19/2247/bhealthy
The full list of BHealthy webinars
https://www.birmingham.gov.uk/info/50238/wellbeing_during_the_coronavirus_covid-19/2247/bhealthy/2
healthybrum@birmingham.gov.uk
Keeping in touch