Presented May 10, 2012 during Oral Session 7 of the 2012 Cochrane Canada Symposium

1. Getting the word out!
KT strategies for
promoting the use of
CIHR-funded reviews
Maureen Dobbins
Daiva Tirilis
Kara DeCorby
Heather Husson

2. Who are we?
PROFESSIONAL DEVELOPMENT
ASSESSMENTS & EDUCATION CUSTOMIZED SUPPORT
& CONSULTATION
A SEARCHABLE ONLINE REGISTRY of quality-rated review literature
to support evidence-informed decision making in public health
>2,600 reviews in 22 topic areas >5,300 registered users
Electronic tailored messages sent to registered users monthly
www.health-evidence.ca

3. The Health Evidence
Team
Maureen Dobbins Kara DeCorby Heather Husson
Scientific Director Administrative Director Project Manager
Tel: 905 525-9140 ext 20455 Tel: (905) 525-9140 ext. 20461 Tel: (905) 525-9140 ext. 20462
E-mail: dobbinsm@mcmaster.ca E-mail: kdecorby@health-evidence.ca E-mail: hhusson@health-evidence.ca
Lori Greco Robyn Traynor Lyndsey McRae
Knowledge Broker Research Coordinator Research Assistant

4. Overview
 CIHR-funded Meetings, Planning &
Dissemination grant (MOP-238541)
 Implemented active KT strategies to promote
CIHR-funded systematic reviews relevant to
public health
 Evaluated tailored messaging, shown effective
in supporting EIDM in a CIHR-funded randomized
controlled trial 2004-2007(MOP-64201)
Getting the word out: KT strategies for promoting the use of CIHR-funded reviews
10th Annual Cochrane Canada Symposium, May 10, 2012

5. Methods
 11 CIHR-funded, high-quality reviews identified
 Quality rated by two independent reviewers
 Summarized to present key findings and implications
 Tailored e-mail(s) invited decision makers to
webinar(s) to discuss review findings
 Online evaluation survey immediately post, and 5
months post (each) webinar
 Moderated, online discussion forum
accompanying (each) webinar

6. Results – 11 CIHR-Funded Reviews
Article Authors Date Rating
Booth, M. 2004 9
Addressing childhood obesity: The evidence for action (Report)
et al. (strong)
Printed educational materials: Effects on professional practice and health care Farmer, A.P. 2008 8
outcomes et al. (strong)
Effectiveness of interventions to improve the health and housing status of Fitzpatrick- 2011 9
homeless people: A rapid systematic review Lewis, D. et al. (strong)
Kramer, M.S. 2002 9
Optimal duration of exclusive breastfeeding
et al. (strong)
Kramer, M.S. 2003 9
Energy and protein intake in pregnancy
et al. (strong)
Internet-based innovations for the prevention of eating disorders: A systematic Newton, M.S. 2006 10
review et al. (strong)
O'Brien, K. 2010 10
Aerobic exercise interventions for adults living with HIV/AIDS
et al. (strong)
Shepperd,S. 2009 8
Alternatives to inpatient mental health care for children and young people
et al. (strong)
A systematic review of population health approaches to prevent type II Shiell,A. 2008 9
diabetes: Report to the Public Health Agency of Canada (Report) et al. (strong)
A systematic review of internet-based self-management interventions for Stinson,J. 2009 9
youth with health conditions et al. (strong)
Winzenberg, 2006 9
Calcium supplementation for improving bone mineral density in children
T.M. et al. (strong)

7. Results – Webinar Interest
Reproductive Health Program Planning
(webinar held November 2011)
 1,169 tailored invites to Health Evidence users
 54 registered
 42 attended
 Webinar recording: 56 Views, 36 Downloads

8. Results – Webinar Interest
Social Determinants of Health Program
Planning (webinars held December 2011)
 2,020 tailored invites to Health Evidence users
 77 registered + 73 (for re-hosting) = 150
 56 attended + 49 (for re-hosting) = 105
 Webinar recording: 48 Views; 37 Downloads

9. Results – Webinar Interest
Child / Family Health Program Planning
(webinar held February 2012)
 2,719 tailored invites to Health Evidence users
 100 registered
 73 attended
 Webinar recording: 38 Views; 15 Downloads

10. Results – Webinar Interest
Chronic Diseases Prevention Program
Planning (webinars held February & March 2012)
 2,849 tailored invites to Health Evidence users
 110 registered + 66 (for re-hosting) = 176
 78 attended + 57 (for re-hosting) = 135
 Webinar recording: 20 Views; 14 Downloads

11. Results – Webinar Participants
 Where are you from?
 British Columbia 4%  PEI 1%
 Alberta 8%  Newfoundland 1%
 Saskatchewan 4%  Nunavut 0%
 Manitoba 7%  NWT 0%
 Ontario 57%  Yukon 0%
 Quebec 2%  USA 2%
 New Brunswick 2%  Europe 2%
 Nova Scotia 10%

12. Results – Webinar Polls
 85% - evidence presented was helpful
 Child / Family Health webinar most helpful
(95% responded ‘Y’)
 79% - evidence presented was new to
participant
 Child / Family Health webinar and Chronic Diseases
Prevention webinar ‘newest’ evidence
(100% responded ‘Y’)

13. Results – Online Discussion Forum
4000
3500
3,448
3000
2500 2,773
2000
1500 1,720
1,542
1000
500
0
Reproductive Social Child / Family Chronic
Health Determinants Health Diseases
of Health Prevention

14. Results – Baseline Evaluation
 191 respondents Prefer not
to respond
2.7%
Reproductive
 92% female Health
15.5%
Chronic
Diseases
32.1%
 33% age 50-59 Child / Family
Health
18.7%
 28% age 40-49 Social
Determinants
of Health
 28% Public Health Nurses 31.0%
 16% Health Promoters
 55% Municipal Health Unit /
Regional Health Authority employees

15. Results – Baseline Evaluation
 50% - evidence relevant to their work
 29% - evidence not relevant
 Re: informing planning decisions (next 5 mths)
 56% want to use the evidence presented
 42% intend to use the evidence
 36% expect to use the evidence
 59% believe evidence will be beneficial to
informing program decisions

16. Results – Baseline Evaluation
 Re: expectations in the workplace to use
research evidence to inform decisions
 83% feel “people think that I should”
 82% feel “people important to me want me to”
 84% feel “it is expected”
 43% feel “under social pressure”
Getting the word out: KT strategies for promoting the use of CIHR-funded reviews
10th Annual Cochrane Canada Symposium, May 10, 2012

17. Results – Baseline Evaluation
 Re: self perceptions of using research
evidence to inform program decisions
 80% feel “I am confident”
 58% feel “for me, it is easy”
 39% feel “the decision is beyond my control”
• 44% disagreed with this statement
 19% feel “[the decision] is entirely up to me”
• 59% disagreed with this statement

18. Results – Baseline Evaluation
 73% satisfied with webinar
 77% feel webinar was useful in
translating public health research
evidence
Getting the word out: KT strategies for promoting the use of CIHR-funded reviews
10th Annual Cochrane Canada Symposium, May 10, 2012

19. Summary
 Tailored messages created considerable
interest in webinars
 Webinar participation varied by group
 Discussion Forum not used interactively as
intended, but evolved to ‘Post Board’ (with
traffic)
 Majority of survey respondents have a
desire/intent to use research evidence to inform
planning decisions, but few feel that the
decision making is in their hands

20. Questions? Contact us!
Getting the word out: KT strategies for promoting the use of CIHR-funded reviews
10th Annual Cochrane Canada Symposium, May 10, 2012