Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand Storytelling Infographic 2015


Published on

Infographic to support the Brand Storytelling research from Headstream the content marketing agency for ambitious brands.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Brand Storytelling Infographic 2015

  1. 1. 0“ POWER °. ¢ BRAND STORYTELLING -- 2015 - EIGHT OUT OF TEN PEOPLE WANT BRANDS TO TELL STORIES BUT 85% CAN'T REMEMBER A GOOD ONE Most UK adults couldn't give an example of a N O memorable story told by a brand. 85% ® $8/N Can you give an example of a u ° memorable story told by a brand? I x) The vast majority of UK adults think it's a good idea for brands to tell stories as part of their marketing and customer communications. i Age : Remember Group Can't remember WHAT PEOPLE MOST WANT TO SEE AND HEAR ARE STORIES ABOUT REGULAR PEOPLE Which options do you think would make the best story from a brand? The story of the brand's customers -38% The story of celebrities The story of the brand's employees ‘ 19% - 10% The story of the brand's CEO/ Founder 36% 64% What genre do you think makes for a great brand story? 57% 52% 43% 37% 28% 27% 26% 27% 14% 13% 14% 23% 15% 17% 13% 11% 12% 12% 11% 12% I 5% ' 4% I 6% l 8% I 8% 5+ 18-24 25-34 35-44 45-54 5 -Humorous I Inspirational Dramatic I Informative Surprising CUSTOMER ADVOCACY SHOULD BE AT THE CORE OF ALL CONTENT MARKETING AND STORYTELLING CAMPAIGNS As for what people are likely to do if they really love a brand story, 55% are more likely to buy the product in the future, a third (44%) will share the story and 15% will buy the product immediately. vs 'I ‘sf Consider buying in the future -55% Like the brand's Facebook page -45% Share it — 44% Follow the brand on social media Buy the brand immediately 2 15% If you really love a story from a brand, what are you likely to do? The most preferred channels generally for consumers to receive brand stories is ‘owned media’ - websites, blogs and emails. IF PEOPLE THINK YOUR BRAND I TELLS GREAT, MEMORABLE STORIES, I . THEY'RE MORE LIKELY TO BUY FROM YOU . spoke with more than 2,000 UK adults. The Brand Storytelling Report 2015 aimed to identify consumer feeling towards 0 brand stories on digital channels. The survey was conducted in May 2015 and 0 Source: Headstream, content marketing specialists www. headstream. com @Headstream