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Why Content Marketing is Needed for Today's Connected Customer


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In the first of our ‘Killer Content’ series, find out why the new connected customer is forcing marketers to take a more strategic approach to their content marketing.

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Why Content Marketing is Needed for Today's Connected Customer

  1. 1. What’s the deal with The Series
  2. 2. Hi, we’re We help brands meet their objectives with content marketing. We’ll bring your customers closer to your brand by ensuring all your content is valuable and relevant across the customer journey. This deck is part of our ‘Killer Content’ series, designed to help marketing folk to get to grips with content and inbound marketing. If you’d like to know more, please visit or give us a call on 023 8082 8500.
  3. 3. It’s more difficult to be Whether it’s friends with the latest smartphones, parents with their new tablets or grandparents with their ‘hand-me-down’ mobiles, the increase in mobile Internet access over the last few years has been incredible.
  4. 4. Source: Talking about a But as NYU Professor, Clay Shirky, says, “Revolution doesn’t happen when society adopts new technologies, it happens when society adopts new behaviors”.
  5. 5. So, let’s take a look at some of these new behaviours.
  6. 6. Here, there and With an abundance of media now available on tap, across a choice of platforms and devices, we now hop, skip and jump our way across channels, sites and streams looking for interesting content.
  7. 7. Armed with We’re discovering that the answer really is out there and it’s becoming quicker and easier to get it. Forget hunting down that user manual, it’s now quicker to Google it!
  8. 8. Let me tell you Sharing digitally has become as natural as breathing for many of us. With mobiles at the ready we share our experiences, thoughts and opinions as they happen, through words, pictures and video for the world to see.
  9. 9. Right here With anywhere-access to books, music, films and TV becoming common place, we’re increasingly expecting a fully accessible and feature-rich experience from all our brands wherever we are.
  10. 10. We’ve got With 80% of CEOs believing their brand delivers a superior customer experience, and only 8% of their customers agreeing*, there are big opportunities for brands working hard to create better experiences. * Bain & Co. 2007
  11. 11. We’ve got And we’re starting to appreciate that our voices are much louder than they’ve ever been. Whether we’re complaining publicly on a brand’s Twitter account, or joining others that have the same issues, brands are starting to pay a lot more attention to us.
  12. 12. Can you As always, we turn to friends and family for product recommendations, but today it’s much quicker to get them and far easier to find other relevant people who are more than happy to share their opinions on your brand.
  13. 13. Comfortably in So, armed with all this information, we are now gaining control of the buying process. Researching our options, reading the experiences of others and finding the best deal, all before we even visit your website.
  14. 14. How are you changing your marketing strategy to respond to these new consumer behaviours? To ensure your brand is being discovered and considered you need to ensure all your content is valuable, relevant and available for when your customers need it. You need Killer Content. So, what’s
  15. 15. The Series Thanks. Further ‘Killer Content’ decks will be published at You can get more of our content at or you can find out more about us at Steve Sponder 023 8082 8500