Outdoor advertising is one of the oldest and most prominent ways for several brands to market their product and services in Dubai. This helps to impact the audience consistently on a large scale. There are different types of out of home media options available in Dubai.

1. Various forms of
Outdoor Advertising Medias
In Dubai

2. INTRODUCTION
● Outdoor advertising is one of the oldest and most prominent ways for
several brands to market their product and services in Dubai.
● This helps to impact the audience consistently on a large scale.
● There are different types of out of home media options available in
Dubai.
● Technological advancements have produced many effective
techniques to create good outdoor media advertisements.

3. Various out of home media advertising methods are listed below:
● Bridge Banners
● Unipoles
● Lamp posts
● Roof Top
● Digital Billboards

4. Bridge Banners
● This type of advertising
covers the bridges over the
roads where experience
high traffic.
● This is important to improve
awareness

5. Unipoles Advertisements
● These are large billboards
placed on high poles on the
sides of the road.
● Provides long distance visibility
● Highly effective method of
advertising
● Provide view from both sides of
the road

6. Lamp posts Advertisements
● One important and attractive method to
advertise the products or brands
● Affordable and cost effective method of
advertising
● Capable of delivering amazing feedback.

7. Roof Top Advertisements
● These type of advertisements
are mounted on the top of the
buildings.
● Delivers mass reach in
populated areas.
● Boosts the brand recognition

8. Digital Billboards
● One of the most popular forms of advertising
● Main benefits includes high visibility, easy to update, cost effective
etc.
● It can display multiple messages and is a space for creativity.

9. Conclusion
● Reduced cost and high impact are the two factors which decides the
out of home media advertising methods.
● Strategic location and display are also other two parameters which
affects the outdoor media advertising methods.