1. James Hawk
325 S. Sierra Ave
Solana Beach, CA 92075
(980) 875-8692
E-mail - cherokee013@yahoo.com
Highlights of Qualifications: Proven success in Sales, Marketing and Event
Management. Intrinsic ability to capture a product’s value then effectively communicate it to
consumers. Affable, relatable, and sales focused; have successfully launched experiential
marketing campaigns, both locally and nationally. Experienced product specialist and educator.
Experience:
Marketing / Sales - Upfront Marketing 3/12-Present
Traveled throughout the U.S. to wholesale clubs, trade shows, and special events selling a line
of products representing brands that included Yardline Sheds, Kamado Joe Grills and Elite
Massage Chairs. Over 2 million in sales generated on consumer products in $500-5K price range.
Product Specialist - Productions Plus 10/05- Present
Engaged consumers educating them on new automobile models at NASCAR races, auto shows,
festivals, and special events nationwide, and conducting customer interaction activities (“ride &
drives”). Increased consumer intercepts by 15 %
Marketing / Sales - Roxul Insulation and Sound Proofing 9/13-12/14
Educated store employees, contractors, and consumers at retail home improvement stores on
Roxul's insulation, and sound proofing products.
-Distribution points increased by 35 % in NC due to contractor, and consumer demand
Automotive Product Specialist - GMR Marketing 1/11-6/11
Nissan Leaf Drive Electric Tour. Supervised, and trained ‘ride & drive’ local staff. Duties included
course selection, footprint set up/ strike-down, and product education.
-responsible for attaining 50K in presale deposits for unreleased vehicles
Focus Group Moderator - GMR Marketing 6/10-12/10
Traveled to select cities to conduct informal conversations, and product sampling with qualified
adults about new Altria products. Responsible for inventory control, compliance of federal
regulations, and set up/ strike-down of POS displays/signage at venues.
-Efforts led to the successful launch in 10 test markets where Altria product sales were
increased by 20% and outsold competitors combined products by 60%
Event Manager - Signature Events & Marketing 7/07-12/10
Responsible for all logistics at store openings, concerts, and special events for AT&T in the
Carolina’s region. Duties included: staff management, liaison with vendors, and other event
participants. Event day management of activation.
-During my tenure managing the AT&T account a 15 growth in new accounts was
attained.
-AT&T’s cable programming venture “Uverse” was successfully launched in 3 test
markets Raleigh,Charlotte, and Charleston with a combined 100K households converting.
Education:
B.A. - Marketing - UNC-Charlotte
Teachers Certification Program – Queens University
A.A.S.- Journalism / Radio & T.V. production - Kingsborough C.C.