1. LAURA E. ELLISON
6 Beaconsfield, Trabuco Canyon, CA 92679
Phone: 949-309-7414
lauri.ellison@gmail.com
SUMMARY
Honest team member with over 20 years of sales experience, including 7 years within the Automotive Industry,
possessing a vast knowledge of dealership operations and personalities, sales strategies and business to business
partnerships.
Salesforce, Concur, Windows, Office, Mac/ IOS, CDK/ADP and UCS experience
EMPLOYMENT HISTORY
Account Sales Executive
07/2013 - 04/2015 CDK Global/ ADP Dealer Services Orange, CA
CDK Global™ is the largest global provider of integrated information technology and digital marketing solutions to the
automotive retail industry. As an Account Sales Executive, I was responsible for over 40 automotive retail accounts,
including large multi-location groups. My focus was on the integrated information technology, including phone systems,
hardware and solutions.
 Keys to success included:
o Constant communication with all levels of accounts to uncover needs and opportunities.
o Keeping up on current events, using articles from 3rd parties to open communications on possible
solutions I have to offer.
o Keeping to an agreed upon timelines with decision makers for buying cycles.
o Executing detailed discovery processes during buying cycles to gain ROI analysis, and solution design to
develop customer-specific proposals and presentations.
o Organizing subject matter experts to assist in presenting and demonstrating solutions to accounts.
o Contract negotiations with final decision makers.
o Assisting in the implementation process, keeping upper management informed.
o Keeping detail records of daily activities in Salesforce.
o Forecasting sales 30, 60 and 90 days out weekly.
o Keeping expense accounts current in Concur.
 Numerous awards including Presidents Club and Harden Warehouse Dash.
o 447% sales to quota in July 2014
o 579% sales to quota in June 2014
Retail Solutions Manager
12/2012 - 06/2013 ADP Dealer Services La Palma, CA
CDK Global™, formerly known as ADP Dealer Services, is the largest global provider of integrated information technology
and digital marketing solutions to the automotive retail industry. As a Retail Solutions Manager, I was responsible for over
780 automotive retail accounts, including large multi-location groups. My focus was on front end, sales and finance,
integrated information technology solutions.
 Keys to success included:
o Keeping up on current events, using articles from 3rd parties to open communications on possible
solutions I have to offer.
o Keeping to an agreed upon timelines with account executive and decision makers for buying cycles.
o Executing detailed discovery processes during buying cycles to gain ROI analysis, and solution design to
develop customer-specific proposals and presentations.
o Present and demonstrate solutions to accounts.
o Contract negotiations with final decision makers.
o Assisting in the implementation process, keeping upper management informed.
o Keeping detail records of daily activities in Salesforce.
o Forecasting 30, 60 and 90 days out.
o Keeping expense accounts current in Concur.
 Awarded Presidents Club.
o 444% sales to quota in April 2013
o 333% sales quota in June 2013

2. TerritoryManager
07/2012 - 12/2012 GWC Warranty Wilkes-Barre, PA
GWC Warranty is a leading provider of vehicle service contracts and related finance and insurance products sold through
independent and franchise automotive dealerships.
 Responsible for selling Vehicle Service Contract and Gap Insurance products to independent auto dealers in
Orange County and South LA County.
 Working with highest level of management. Fact finding discovery work, presentations and contract negotiations.
Finance Director
07/2011 - 07/2012 Penske Toyota of RSM Rancho Santa Margarita, CA
Formerly with the SoCal Penske Auto Group.
 Responsible for the financing and insurance product sales to customers purchasing vehicles at dealership.
 Responsible for funding and collections for dealership.
 Compliance/Red Flag Manager
Finance Manager
12/2006 - 07/2011 Chevrolet of Irvine/ Foothill Ranch Chevrolet Irvine, CA
Independent franchise dealer.
 Responsible for financing and insurance product sales to customers purchasing vehicles.
 Compliance/Red Flag Manager
TerritorySales Executive
10/1999 - 12/2005 Fashion Tech Window Coverings Portland, OR
Fashion Tech, a brand known for outstanding quality, trendsetting products and diverse selection, has earned a position
as one of the leading brands in the window coverings industry.
 Responsible for selling Window Treatments to Interior Designers, Interior Directors and store fronts specializing in
custom treatments.
EDUCATION HISTORY
03/2006 College of Automotive Management Santa Ana, CA
 Dealership operations
 Automotive Sales Management
 Finance and Insurance Sales and Compliance
 Internet Sales Management
CERTIFICATION HISTORY
Certification Title
Acclivus Sales Negotiation
IMPACT Selling
Discovery
Integrity
Passion
Leadership Program
Mastery
Issuing Organization
R3 Solutions
The Brooks Group
Benchmark Leadership Courses
Benchmark Leadership Courses
Benchmark Leadership Courses
Benchmark Leadership Courses
Benchmark Leadership Courses
Completion Date
09/2013
09/2012
03/2011
11/2011
04/2012
04/2014
05/2015
References Available on Request