The Internet is Not a Business by Con O'Donnell

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ArabNet Digital Summit 2012, March 27 - 31. Forum Day II, March 30, The Internet is Not a Business; Con O'Donnell, founder of Sarmady Communications and CEO of Books.com.eg

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The Internet is Not a Business by Con O'Donnell

  1. 1. Internet is NOT a BusinessCon O’Donnell - @kanaafaFounder: Sarmady CommunicationsChairman: Books.com.eg
  2. 2. Internet is NOT a Business Unless you are an ISP
  3. 3. Internet is NOT a Business But you CAN do business on the internet Internet is a business facilitator/accelerator
  4. 4. Why Isn’t Advertising Booming? Every business plan I’ve seen from a digital start-up has put advertising as significant % of its revenues
  5. 5. RED ALERT!!!There is not enough pie to feed the hungry today! But that’s okay
  6. 6. So why?are only the SCRAPS of a multi-billion dollar regional advertising industry going to digital?
  7. 7. Apart from:•Massive fragmentation of digital,•Dominationby the big boys,•Lack of Sexiness, &•Suckyagencies
  8. 8. The main OVERRIDING andUNDOUBTABLEreason is… No commerce
  9. 9. NO E-Commerce! No transactions No sales No business
  10. 10. It is NO SURPRISEThat FMCGs are the big advertisers in the region because they are BRANDING.Most businesses want SALES and direct ROI on their marketing spend
  11. 11. Why no E-commerce? Payment gateways?Cultural resistance to buying online? Penetration?
  12. 12. Or…evolution
  13. 13. Look at where we areWho are the majority of start-ups?Where are the seasoned businessmen & women?
  14. 14. but We evolve 2 generations grew up with computers 1 generation with the internet & mobileYou no longer have to be a geek to get it
  15. 15. Conclusion1000s more businesses will become e- businesses – led by demand
  16. 16. Conclusion 1000s more businesses will become e- businesses – led by demandEntrepreneurs will not be exclusively techies
  17. 17. Conclusion 1000s more businesses will become e- businesses – led by demandEntrepreneurs will not be exclusively techies E-commerce will boom, region-wide
  18. 18. Conclusion 1000s more businesses will become e- businesses – led by demandEntrepreneurs will not be exclusively techies E-commerce will boom, region-wide Advertising will make sense
  19. 19. AfterthoughtThis will all have happened within 24 months Internet will be a thriving business ecology Mobile is portable internet The real start-up boom will have begun

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