Local search marketing atlanta what search means for your small business


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Local search marketing atlanta what search means for your small business

  1. 1. THE LAST FRONTIER LOCAL and MOBILE SEARCH<br />How to take advantage of search engines for your local business..<br />
  2. 2. We Help Businesses Get Local Traffic From Customers Looking for Local Services by Boosting Their Local Search Engine Presence While Still Maintaining Traditional Marketing. <br />Who we are and why you should care.<br />
  3. 3. What Search Means To You<br />90% of online commercial searches result in local offline purchases<br />61% of all local searches result in a transaction. <br />
  4. 4. Today’s business owners are faced with an enormous problem<br />Why?<br />Search results are dominated by large corporations and major chains<br />Lack of knowledge to develop a web campaign<br />Belief they can’t compete on an economical basis<br />Inability to make transition from traditional advertising medium<br />
  5. 5. Staying connected meant advertising with:<br />Phone Directories<br />Newspaper<br />TV <br />Direct Mail<br />Telemarketing<br />Print Ads<br />Word of Mouth<br />Before the Internet:<br />
  6. 6. Phone Directory<br />Newspapers<br />TV<br />Telemarketing<br />Direct Mail<br />Print Ads<br />E-Mail<br />Times are rapidly changing<br />6<br />Traditional advertising mediums are loosing their effectiveness<br />Where is yours?<br />Declining Rapidly<br />DVR/TiVo<br />Do Not Call List<br />1%-2% Yield<br />Rising Costs<br />Spam Software<br />
  7. 7. The Statistics Are Astonishing<br />1 Trillion — Number of web pages in the world<br /> 50 — Percentage of small business without a website<br /> 78 — Percentage of households with two or more computers2<br /> 82 — Percentage of local searches that result in offline action3<br /> 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches <br />7<br />1 Google July 25,2008<br />2 2007 Market Report by Jupiter<br /> 3 Study by Comscore Networks (Click Z August 2nd, 2007)<br />
  8. 8. How do people find it?<br />How do you drive trafficto a website?<br />Are you satisfied with your current web presence? <br />Having a website isn’t enough<br />8<br />Search optimization companies are far too expensive for most local Businesses! <br />
  9. 9. Consumers are Talking about and Reviewing YOU!<br />
  10. 10. Local Search – A New Opportunity<br />71% of all American adults use the Internet.<br />91% of all Internet users use a search engine to find information.<br />Over 50% of all purchases are preceded by an Internet search<br />30 percent of all search queries contain a city, state or zip code.<br />There are 2.6 billion local searches a month<br />What does this have to do with you?<br />You don’t need a website! <br />(Although having one helps)<br />
  11. 11. Google Places– Local Search Has Arrived<br />Not in the top 7 Results? You’re not in Business<br />
  12. 12. Why Mobile?<br /><ul><li>There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.)
  13. 13. Of these users, 51 Million use smart phones.
  14. 14. There is a fundamental shift in how people are communicating.
  15. 15. Text open up rates are 95%</li></li></ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their phone<br />The typical mobile phone user now sends more text messages than mobile phone calls<br />Gen Y and Z consider e-mail passe’. <br />In fact, some universities have stopped distributing e-mail accounts.<br />You can buy traffic for .02 a click!<br />Not to mention…<br />
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  18. 18. 16<br />Geo-targeted campaign placement on major search engines<br />
  19. 19. 17<br />Provide access to potential customers through Google and Yahoo maps<br />
  20. 20. Provide access to potential customers through Review Sites<br />
  21. 21. Our Services<br />Set up local listings<br />Make sure all elements are there to get top placement.<br />Continue adding reviews to maintain top placement<br />Track & report activity<br />Mobilize your business<br />Set up Text Messaging <br />Mobile Coupons<br />Social Media Management & more….<br />
  22. 22. A Comment on the Economy<br />When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson<br />These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. <br />How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion<br />Without promotion something terrible happens..nothing ---PT Barnum<br />