Keynote presentation by Andrea Harrison, Head of Global Social Media at Bose Corporation

1. M U LT I M E D I A 2 0 1 5

2. M U LT I M E D I A
E VO L U T I O N

5. M U LT I M E D I A
R E VO L U T I O N

7. E VO L U T I O N = R E VO L U T I O N
We’re living in a time of revolution.
A multimedia revolution.
And that revolution is being fought in the trenches of content
creation and publishing.
The battle ground is the world of connected devices.

8. H OW D I D W E G E T H E R E
Media used to be TEXT only
Then we created ways to deliver multimedia experiences through
the presentation layer:
Images, Animation, Video, Interaction (hover, click)
These were driven by technology (connectivity, cloud hosting,
storage):
HTML
DHTML
Flash
HTML5
Rich Media
GIFS
Touch Screen
Virtual Reality
Voice Activation

9. T H E D E V I C E S T H AT G OT U S H E R E
Desktop: GUI, Mouse
Mobile: The Smart Phone, Touch Screen
Internet of Things: Connected Devices + WiFi

16. W H AT D O E S I T M E A N ?
• Multimedia hasn't changed
• Delivery and devices have changed and that has caused the
creation of multimedia to change
• Multimedia used to be about displaying content
• Multimedia is now about User Driven Experiences

18. G E T T I N G I T D O N E
1. Normalize Your Content Delivery
2. Optimize Your User Experience

20. 1 . N O R M A L I Z E D E L I V E RY
• File Size
• File Type
• Speed/Load time
• Image size

21. 1 . N O R M A L I Z E D E L I V E RY
• Build for one screen, the mobile screen
• Use aspect ratios vs pixel size
• Embed vs Link
• Utilize native players where possible
• Utilize HTML5 where ever possible
• Build an app

22. 2 . O P T I M I Z E U S E R E X P E R I E N C E
• Intuitive
• Immersive
• Informative
• Entertaining
• Actionable

23. 2 . O P T I M I Z E U S E R E X P E R I E N C E
• Data
• Data
• Data
• Data
• Data

24. 5 T H I N G S TO TA K E AWAY
1. Native experiences within channels and platforms always perform
better
2. We’ve officially gone Mobile Always
3. It’s an app world, don’t be afraid to put yours out there
4. Design for multi-tasking consumers (aka focus on the first three
seconds of that auto play video)
5. The mobile device is the new Personal Primetime

25. T H A N K YO U