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New seo plans webianr 5 2013


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New seo plans webianr 5 2013

  1. 1. BackgroundNewSEOPlansCompetitiveReviewInternalTestsGoogleUpdates –Penguin /PandaEnd-clientResultsResellerFeedback
  2. 2. Our Observations Onsite Poor compliance with onsiteupdates Infrequent site content updates Use of phone tracking and web tolead inconsistent Offsite Poor compliance with writerinstructions Too many geo-targeted keywords Overly competitive keywords forbudget
  3. 3. Recovering from Penguin Our themes for the last year hasemphasized: Diversify SEO Keywords (eliminate geo-targetedkeywords for article topics) Targets Writer instructions (facts and co-citation) Diversify tactics and build brandawareness Press releases Social media
  4. 4. Reseller Feedback Help with onsite implementation Integrate onsite updates withprograms More compelling content foronsite and syndication
  5. 5. Introducing…
  6. 6. 1 year of investing in REAL SEOResearchKeyword SelectionToolTarget KeywordKeyword MappingTopic Keyword Finder*Keyword Cut-scoreMetrics*End UserValueEditor & ResearchTeamIn-house writersImage libraryCo-citationPremiumWriterTeam*Infographics*Videos*Press Releases*AnalysisEnhanced onsite reportsOnsite implementationLocal integrationTracking impressions ofcontent**LaunchRelevant sites forpublishingTwitter integrationRSS Feeds*Social Interaction** New feature ** In HubShout labs
  7. 7. Content is King and Key Great content is the key to success Research team to find writer facts Editor – audit and train writers Writer lounge Doubled office space to bring ourwriting team in-house Training series – twice a monthtraining seminars “Writing catchy titles” “Using humor as a tool” Local writers and reporters guestspeakers Re-launching PremiumWriter Pool Graphic designer for Infographics Web video storytelling
  8. 8. Plan Implementation5/30 AnnouncePlans6/14 New PlansAvailable inDashboard7/1 Old Plans nolonger availablefor SOWsAllActive SOWs signed before 7/1 are grandfathered in old plans (if desired)
  9. 9. SEO Plans
  10. 10. Local SEO Plans
  11. 11. Research – Cut Scores Each program will havea bucket of availablekeyword points Keyword points aresearches x avg cpc As you select keywordsthe available points willdecrease
  12. 12. Research – Keyword Mapping More control overmatching contentmarketing towebsite content.
  13. 13. Research -Topic Keywords Great contentstarts withinterestingtopics Build a separatelist of topicskeywords foronsite and blogcontent
  14. 14. Onsite Implementation Analyst will build a PRQ ofsuggested onsite updates Reseller will review andapprove PRQ HubShout web dev teamwill implement thechanges
  15. 15. PremiumWriterTeam Promotion path for ourcontent team Criteria driven Team will have More time to spend oneach article or blog More frequent editorialreview and coaching All onsite content Upgrade for all articles
  16. 16. Content Marketing Upgrades PremiumWriting Group $15 / article Premium Site Placement Best effort to place contenton category relevant website $10 / article
  17. 17. Infographics Graphic design teamusing writer facts tocreate compellingvisuals Published toinfographic sites withattribution to clientswebsite
  18. 18. Press Releases Press Releases are greatfor branded referencesto your company Recent experiment onSEL shows how pressreleases can helprankings Questionnaire sent toreseller and thenreturned to HS forwriting and syndication
  19. 19. Videos Use research facts tocreate informationvideos about relevantinformation Slide-show style videosmixing images fromour video library andwritten content Published toYouTubeand other videosyndication sites
  20. 20. Syndication RSS Build feeds with titles ofcontent marketing Twitter Relevant shares Authorize client or resellertwitter feed to tweet newcontent Social Bookmarking Sites Blog Engagement
  21. 21. Featured Article Featured articles Keyword research - long tail targetrelated to the guest site purpose Link building to specific page Anchor or Branded link Social media to specific page $79 / month