Bhagalpur Sudha Dairy Project, Project on Sudha Dairy Bhagalpur, Sudha Dairy Bhagalpur Internship Project, VIMUL Project, Sudha Dairy Project

HARSH KUMAR P a g e | 1
Pictures of Sudha Dairy
Plant

PREFACE
Project training i.e., essential to get the
practical experience of theoretical knowledge
and to analyze the business realities at the
corporate level. This project made us able to
understand the perception of customers
about Sudha milk
The project training in one of the reputed
companies (Bhagalpur Dairy) was a
challenging experience; it brought us closer to
the realities of buyer's responses to Sudha
milk, The observation from the market survey
will help make effective strategies of business
organization to promote sales and publicity. I
am grateful to my respected teachers whose
love, affection, and guidance have always
been the source of my encouragement in the
vent

ACKNOWLEDGEMENT
It has been a great honour and privilege to undergo marketing
training at "Vikramshila Dugudh Utpadak Sahkari Sangh
Limited, Bhagalpur". This survey has been carried out to know
the customer perception of Sudha milk in Bhagalpur area. I
would like to express my gratitude and appreciation to all
those who gave me the possibility to complete this report. A
special thanks to the managing Director of VIMUL Bhagalpur
____________ who helped, stimulating suggestions and
encouragement, and helped me to coordinate my project,
especially in writing this report, I would like to express our
special thanks to _________________ who allowed me to be
a part of VIMUL. Thanks to the employees of VIMUL for their
cooperation and guidance.
Last but not least, many thanks go to course coordinator
Who has given his full effort in guiding the students in
achieving their goal as well as his encouragement to maintain
our progress in track.
I would also like to appreciate the guidance given by other
supervisors as well as the panels especially in our project
presentation that has improved our presentation skills.
Your Sincerely

CONTENTS
1. Introduction.
2. Objective of the project.
3. Scope of the project.
4. Research methodology.
5. Limitations.
6. History of COMFED.
7. Introduction to milk,
a) Composition of milk,
b) Process of milk production.
c) Flow chart for pouch milk packaging
8. Introduction to Sudha at a glance
a) Processing centres.
b) Various Sudha milk pouches.
c) Various milk products of Sudha.

d) Sales trend of Sudha’s pouch milk,
e) Different programmes of Sudha.
9. Introductions to VIMUL Bhagalpur.
a) Procurement system of VIMUL
b) Channel levels of VIMUL.
10. Survey report
11. S.W.O.T analysis.
12. Relationship Marketing
13. Findings.
14. Suggestions.
15. Conclusions.
16. Bibliography

Introduction
Vikramshila Dugudh Utpadak Sahkari
Sangh LTD. was incorporated at Bhagalpur
and situated at east of Bhagalpur city in
around 5 acres of land with well-equipped
machineries. It plays a vital role in
development of standard in its
surroundings. It also helps in development
of agriculture in and around Bihar.
Agriculture is a prominent sector of
economy of India. It always been the
backbone of the national economy more
than 40% of the national economy is
contributed by this sector.
The firm promotes the farmers towards
plan of development through production
of milk, and sell at the door of his own and
get the quality payment against his milk,
Bhagalpur Dairy has a strong network of

milk procurement system. Sudha Dary has
a Dairy Collection Society. Sudha is trying
to increase the demand of their products.
It has a broad product portfolio. It
produced line of milk id good. It provides
Sudha light milk, The BRAND PORTFOLIO
of Sudha Dairy is -
1. MILK
2. BUTTER
3. PANEER
4. PEDA
5. LASSI
6. DAHI
7. GHEE
8. GULAB JAMUN
9. RASAGULLA

OBJECTIVES
This is being a part of manufacturing sector the
most important thing sector is the production
of milk of which is being processed in this
regard the logistic of any organisation plays
the most role.
The objective of any project is to undergo in
detail logistic procedure and production
marketing of Sudha. Therefore, the main
objective of the study is to know how working
takes place in different parts of company for
production of different products like milk,
lassi, peda, and much more.
To understand the operating cycle of VIMUL.
To understand the somewhat the milk industry
and coordination of different work place, to
get the feeling of through professionals in the
company and also to learn operation of various
other department of the company.

SCOPE OF THE PROJECT
Scope of this survey is very vast. It can guide
the production about the quantity demand
ratio of these milk variety viz, toned milk,
standard milk and gold milk, this will help
management in smooth supply chain
management. An acceptable price will make
the product popular no doubt it will sell like
hot cake. Pack availability as per requirement
will not let go customers barehanded and keep
customer happy and loyal towards brand.
Organization can also consider the need of
opening of more Sudha specialist shop. More
over customer awareness about pasteurized
milk will also help in increasing. It also covered
the various stages of the production,
marketing, logistic status of Sudha Dairy
Bhagalpur. I analyse the entire component
with graph.

Research Methodology
Mode of data collection
Methodology
1. DATA COLLECTION: Data will be collected from
various primary and secondary sources, then
property managed, aligned and interpret on
various rating scales.
2. DESIGN: Printing the questionnaires and
interviews with respondent.
3. DELIVERABLES: Through graphs, quantitative
data collection and hypothesis.
Study Area Bhagalpur city.
Type of sampling
Sample Size
Convenience sampling 100
Research
Instrument
A structured questionnaire
Sample size 100
Question type Both open and close ended
Age Group
Interviewed
20-65 years both male and female

The Milk Federation has already taken up
organization of Dairy Co-operative Societies
(DCS) in the districts of Gaya, Jehanabad,
Arwal and Nawada under Magadh dairy
project and work. has been initiated in
Saharsa, Supaul and Madhepura districts.
However, Kosi Dairy Project will be covering
Kishanjung, Katihar, Purnia, and Araria
districts also. The districts of East and West
Singhbhum, Ranchi, Bokaro, Dhanbad,
Jamshedpur and other districts of Jharkhand
is covered by the COMPED (dairies) directly
also under the control of Milk Federation for
the supply of milk and milk products to the
urban consumers in these cities. Procurement
of milk has been taken up in Ranchi district
only.
The Milk Federation has already taken up
organization of Dairy Cooperative Societies
(DCS) in the districts of Gaya, Jehanabad,
Bhagalpur and GOI has approved a proposal

for dairy development in Supaul, Madhepura
and Saharsha districts. The districts of East
and West Singhbhum, Ranchi, Bokaro and
Dhanbad are being covered by the dairies
directly under the control of Milk Federation
for the supply of milk and milk products to
the urban consumers in these cities.
Procurement of milk has been taken up in
Ranchi district only.
Physical Performance Because of initial
teething troubles and the setback caused by
the natural vagaries, the progress was
impeded. Regaining of confidence of the milk
producers in the cooperative dairying system
shattered due to poor management by
erstwhile Bihar State Cooperation earlier was
also of one of the major reasons for sluggish
growth. Lack of functional infrastructure in
the sphere of animal husbandry, especially in
breed improvement, artificial insemination
(AI) and animal health cover also contributed

to the progress. Policy decisions taken six to
seven years ago have changed the trend of
growth in all quarters of cooperative dairying
in Bihar. In the earlier years, the emphasis
was on the horizontal of dairy cooperative
network, Now the
strengthening/consolidation of the dairy
cooperatives is being done to make them
viable and gradual expansion of area is also
being done.
4. Marketing
A. Liquid Milk Marketing
In the initial years, the emphasis of
COMPED was on organizing DCS and
educating farmers. In the initial years the
milk sale moved at snail's speed from
Later, marketing was given a boost by
considering it a thrust area. About 100.55
thousand litters per day in 1987 to 106.54
thousand litters per day (TLPD) in 1992-
93. However, strategies adopted in 1993-

94, changed the trend completely. Year
2003 was declared as "Market
Development Year" The daily average milk
marketing has now reached a level of
about 531 TCPD showing a continued
increase which is depicted below
Plant
Name of the
plant
Capacity
(tlpd)
Management
Patna 150.00 VPMU
Barauni 200.00 BMU
Muzaffarpur 150.00 TMU
Samastipur 200.00 SMU
Arrah 100.00 MMU
Jamsedhpur 100.00 COMFED
Ranchi 100.00 COMFED
Bokaro 100.00 COMFED
Bhagalpur 25.00 COMFED
Gaya 35.00 COMFED
Purnia 10.00 BMU
Kaimur 10.00 SMU
Gopalganj 10.00 TMU
Total 1190.00

ORGANIZATIONAL STRUCTURE
Board of Director-Animal Husbandry
Commissioner is the chairman of Board
Managing Director-Managing Director would be
an IAS, who is appointed on the approval of
national
Dairy Development Board.
General Manager At present the post of General
Manager is vacant
Board of Director
Managing Director (IAS)
General Manager
C.M.
Procurement &
Import
C.M.
Personal
C. M.
Administration
C. M.
Operation
C. M.
Marketing

INTRODUCTION TO MILK
Milk may be defined as the whole freeze clean
lacteal serration obtained by the completed
milking of one or more healthy animals, excluding
that obtained within 15 days before or 5 days
after cabling or such period as may be necessary
to render the milk practically cholesterol free and
containing the prescribed percentage of milk fat
and solid not fat.
Given below is the table showing the content and
benefits of milk,
CONTENT BENEFITS
Calcium Strong bones
Carbohydrates Energy
Magnesium Mussels building
Phosphorus Energy
Potassium Nerve control
Protein Muscular growth
Zinc Immune system
Vitamin A Vision and Skin

PROCESS OF MILK PRODUCTION
1 Reception: - Reception or procurement of raw
milk from district places through van
2 Sampling: - On the reception the quality control
taking the sample of each milk for testing sample
and then grade the milk according to the quality
3 Chilling: - Chilling is started after the sampling in
which cold treatment is given to the milk
4 Pasteurization: - Pasteurization is a process in
which milk are treated at the temperature
of 72-78°c and immediately colling is done
through chilled water at 2°c this process is
repeated 15 to 16 times which makes the milk
path germs free
5 Classification: - This is the processing in which
milk is certified
6 Homogenization: - This is the process in which
powder milk is added to the liquid milk in order to
bring the milk at the required level of FAT and SNF

Process Flow Chart For Pouch
Milk Packaging
Milk Reception in Cans and Tankare’s
Inspection And Testing
Weighment
Unloading Through Online Strainers
Chilling
Reconstitution of milk from milk
powder, white butter, butter oil
Raw milk storage tank
Balance tank of Pasteurizer
Clarification
Pasteurization

Outlet of milk <6¢
Pasteurized milk storage tank
Chilling
Milk storage tank
Pouch making balance tank
Sampling and testing
Pouch filling
Crating
Cold storage (<6 °c)
Polyfilla, Tetra pack,
Elester pack
Despatch
Crates Crating

INTRODUCTION TO SUDHA AT GLANCE
Sudha brand of various milk and milk products
is regulated by COMFED. The Bihar State Milk
Co-operative Federation Limited (COMFED)
was established in 1983 as the implementing
agency of operational flood programme of
dairy development on "Anand "pattern in
unified Bihar.
Sudha has its processing centres spread act
oss entire Bihar state which are following:
1. Vaishal Patliputra Milk Union (VMPU),
Patna
2. DR Milk Union (DRMU), Barauni
3. Tirhut Milk Union (TIMUL)Muzaffarpur
4 Mithila Milk Union (MMU), Samastipur 3.
Shahabad Milk Union (SMU), Ara

6 Vikramshila Milk Union (VIMUL),
Bhagalpur
7. Magadh Dairy Project (MDP), Gaya 8.
Kosi Dairy Project (KDP), Purnia
9. Jamshedpur Dairy
10. Ranchi Dairy
11. Bokaro Dairy
Various milk packets of Sudha brand are
following:
• Sudha Gold
• Sudha Shakti
• Sudha Healthy
• Sudha Smart
• Sudha Lite
• Sudha Cow Milk
Various milk products of Sudha brand are
following:
 Ghee

 Ice-cream
 Misti Doi
 AAA Peda
 Paneer Sudha special
 Kalakand
 Rasogulla
 Plain curd
 Balusaki
 Gulabjamu

Different Programs of Sudha
Apart from selling various milk and milk products Sudha
is also running various programs for the welfare of
society. Some programs of Sudha are following:
• DCS organization and membership
• Milk product enhancement program
• Artificial insemination program
• Animal health program
Prophylactic vaccination, deworming, metastasis
controlling program, veterinary /infertility camp and
treatment of veterinary first aid cases are done under
these programs.
• Feed and Fodder (Cattle feed plants)
• Training/Manpower Development
Clean Milk Production
Besides creating awareness amongst the milk producers
about importance of clean milk production (CMP)
program, effects are made to install bulk coolers and
link, the DCS covered under CMP with these bulk
coolers. Other action taken include preparing arrival
time of milk vehicles at chilling centres /dairy docks, use
of stainless-steel milk cans, sanitization of milk cans,
vigorous testing of adulterants etc.

INTRODUCTION OF VIMUL BHAGALPUR
Vikramshila Dugali Utpadak Sahakari Sangh Limited
(VIMUL) also known as Sudha Dairy is situated in
Mayaganj Hospital Road, Bhagalpur. Its operation area
is vast and spread across Bhagalpur, Munger, Banka,
Jamui, Jamtara, Deogarh Dumka, Sahibganj
Procurement system of "VIMUL"
Bhagalpur dairy has a very strong network of milk
procurement system. It follows "The Anand Pattern" Le
3-tier structure. Maximizing farmer profit and
productivity through cooperative effort is the hallmark
of Anand pattern.
The Anand pattern is an integrated co-
operative structure that procures, processes and
produce. Supported by professionals’ management,
producers decide their own business policies adopt
modern production and Marketing techniques and
receive services that they can individually neither afford
nor manage.
Anand patterns co-operatives have progressively linked
producers directly with co

Following are the 3 tier structure of "VIMUL"
1 Dairy co-operative society: - An Anand pattern village
dairy co-operative society formed by milk producers.
Any producer can become a member by buying share
and committing to sell- milk each DCS has a milk
collection centre where members take milk every day.
Each member tested for quality with payments based on
the percentage of fat and SNF at the end of each year
apportion of the DCS profits is used to pay each member
a percentage of bonus based on the quantity of milk
produced
2 Bulk milk collar - Designed for use in ambient
temperature up to 50°C with laser-welded evaporator
plates providing full surfaces for heat transfer.
Bulk milk coolers are used extensively for cooling milk at
the collection point, thus maintaining the quality of
milk, these are hygienic, easy to use and available in
various sizes. Bulk milk coolers are available in various
configuration five direct expansion, indirect cooling
using chiller water, etc. Direct expansion bulk milk

coolers are accepted as more reliable, efficient and
consume less energy for cooling milk, These are
designed and manufactured as per ISO specifications
adopted in different countries. The bulk milk coolers
have condensing units suitable for R22, R404, R134a or
R407c refrigerants. These bulk milk coolers are available
in open and closed type construction and in rectangular,
circular, cylindrical or hemispherical designs.
Open type in capacity of 500 litters to 3,000 litters
Cylindrical shape closed type bulk milk cooler in capacity
3,000 litters to 10,000 litters
• Accessories
• Auto cleaning units.
• Servo voltage stabilizer
• Digital dip stick, load cells
• Hot water generator system for cleaning
3 Bhagalpur Dairy: - After milk processed in bulk milk
collar it is now transported to Bhagalpur dairy in an
insulated milk van. From there it is used for further
processing

Channel level of "VIMUL "Bhagalpur
Bhagalpur dairy distribution chain consists of two-level
channel.
Bhagalpur dairy has its own outlets (Sudha milk
parlours) it also sells products through convince stores,
general merchandise stores, sweet corners, where its
retail outlets is not available The mode of transportation
used by dairy is through mini trucks, autorickshaw, etc.
Which make the product available to the retailers on
time and takes the order for next delivery.
Bhagalpur Dairy
Distributor
Retailer
Consumer

MARKET SERVEY
Survey Areas
 Tilkamanjhi
 Adampur
 Kharmanchak
 Manik Sarkar Chowk
 Ishak Chak
 Khanjanpur
 Kotwall Chowk
 Station Chowk
 Urdu Bazar
 Sabour
 Bhikhanpur

61%
39%
MALES FEMALES
Series 1
Series 1
SURVEY RESEARCH ON SUDHA DAIRY
Data Interpretation and Graphis
FAMILIARITY-
According to my survey result almost
everyone is known to Sudha Brand. This
shows Sudha’s popularity among customers.
This is very good sign of brand and best
outcome of its every marketing strategy till
know.
1. Number of surveyed - This survey was
conducted on 100 surveyed out of which
61 were males and 39 were females.

28%
12%
28%
17%
11%
WAGES SELF EMP SALARIED BUSINESS HO WIDE
Series 1
Series 1
28%
12%
28%
17%
11%
>5000 5000-10000 10000-20000 20000-30000 <30000
Series 1
Series 1
99%
1%
YES NO
Series 1
Series 1
2. Profession of the Survey
3. Monthly Income of Surveyor
4. Consumption of Milk

12%
15%
6%
67%
Source of Milk
MILKMAN
KHATAL
SUDHA MILK
OTHER
16%
60%
18%
6%
Quantity of milk consume
1/2lts
1lts
4lta
6lts
5. Source of Milk
6. Quantity of milk consume
7. Price Per Litre

56%
32%
10%
2%
Price Per Litre
RS 28-30
RS 32-55
RS 58-88
RS 90-100
16%
55%
12%
17%
Purpose Of Consumption
TEA
SWEETS
HEALTH DRINK
OTHERS
8. Purpose of Consumption

44%
45%
8%
3%
Purpose Of Consumption
DAILY
OCCASIONALLY
FESTIVEL
LAGAN
9. Consumption of Sudha Brand Milk
10. Reasons for not consuming Sudha brand
Pasteurized pouch milk: -
i) Adulteration
ii) Chemical smell.
iii)Child don't like it.
iv)Faith on cow milk,
v)Home delivery facility is not available.
vi) Lack of availability.
vii) Low cream.
viii) Poor quality.
Ix) Never used it.

54%
46%
MALES FEMALES
Series 1
Series 1
x) Not suitable for making sweets.
11. Reasons for consumption of Sudha milk
i) Good quality.
ii) Good taste.
iii) Suitable for toddlers.
iv) Due to its purity.
v) It is easily digestible.
vi) Healthy.
vii) Best suited for making tea.
12. Familiarity with pasteurized milk

13. If yes what are the benefits of
Pasteurized milk
I Healthy and long shelf life.
ii Free from adulteration.
iii Bacteria free.
iv Reduces cholesterol level

RELATIONSHIP MARKETING
The term relationship was introduced during
the 1980s and is a relatively new and evolving
concept. An early definition is provided by
Leonard Berry Relationship marketing is the
attraction, maintaining and in multi-service
organization. Enhancing customer
relationships. The marketing mind set is that
the attraction of new customers is merely the
first step in the marketing process.
Our view of RM extends this definition. This
broadened view has three complementary
perspectives:
 The nature of the way the companies view
their relationship with customers is
changing Emphasis is moving from a
transaction focus to a relationship focus
with the aim of long-term customer
retention
 A broader view is emerging in the markets
with which the company interacts. In

addition to customer markets the
organization also becomes concerned with
the development and enhancement on the
building of long-term client relationship
These two approaches can be contrasted
as follows:
I. Transaction Marketing
 Focus on single sale
 Orientation on product features.
 Short timescale.
 Little emphasis on customer
 Limited customer commitment.
 Moderate customer contact.
 Quality is primarily a concern of
production
II. Transaction Marketing
 Focus on customer retention.
 Orientation on product benefits.
 Long timescale.
 High customer service emphasis.
 High customer commitment.
 High customer contact.

 Quality is the concern for all
Whilst a relationship focus has been fully
adopted by some service businesses it is
noticeably absent in others. Unfortunately,
many companies take the transactional repute
The investment made in inning a new
customer, once successful, is immediately
transferred to the next prospect. Little effort
goes into keeping that customer. We will
explore the economic benefits of customer
retention.

Firms today are now starting to recognize that
existing customers are easier to sell to and are
frequently more profitable. However, whilst
managers intellectually concur with this view,
much greater emphasis and resources are
often devoted to attracting new customers,
and existing customers, and existing
customers are taken for granted. It is only
when some breakdown in service quality
occurs, and the customers leaves or is on the
point of defection that the existing customers
becomes important
An example from a large city law firm provides
a good illustration of this. In this law firm two
events occurred within a short time. The first
involved the gaining of a contentious piece of
litigation work from a new client. The work
around $ 100,000 was likely to be a one-off
piece of business as the clients existing law
firm did not wish to handle it. The law firms’
partners were jubilant and everyone was

excited about Jhonson's brilliant coup in
bringing in this new client. Six week later
another partner persuaded a large corporate
client, who dealt with several law firm, to give
his firm all the company's convincing work.
Prior to this, the firm had only worked in one
area of the law for this client. This represented
additional work of about 150,000 in the first
year and would he a continuing and growing
source of future fees. There was little reaction
to this news in the partnership except for the
comment Roberts has finally got off his
backside and done what he should have been
doing all along. The convincing work was on
going. As such it represented, in net present
value terms, perhaps five times as much profit
as the litigation, yet other members of the firm
paid little attention to it.
This is not to say that new customers or clients
are not important- indeed they are vital to the
future most service businessman. Rather a

balance is needed the effort directed toward
existing and new customers. Figure 2 below
show the relationship marketing ladder of
customer loyalty which emphasizes this point.
It is apparent that many organizations put
their main emphasis on the lower rungs of
identifying prospect and attempting to turn
them into customers rather than on the higher
relationship - and ultimately more rewarding
rungs of timing customers into regular clients
and subsequently into strong supports
eventually active advocates for the company
and its products. But moving customers up the
loyalty ladder is not simple. Organization need
to know explicitly and in depth exactly what
each customer is buying and every customer is
different - and how it can continue to - offer
additional satisfaction that will differentiate it
offering. Essentially, the only way to change
someone from customers to advocate is to
replace customer satisfaction with customer

delight- by offering service quality that
exceeds expectations.

S.W.O.T ANALYSIS OF SUDHA
Strength
i) Biggest source base for milk,
ii) Milk is available even in the day of crisis.
iii) The strong relationship between the
supplier milkmen & Sudha dairy.
iv) Well established procurement process.
v) Strong transportation facilities.
Weaknesses
i) Marketing is not customer oriented; they
don't take prior interest in the customer
tastes and preference.
ii) Advertising is low profile.
iii) Sudha is unable to make emotional
bonding with the consumer like another
brands & Mother dairy & Amul.

iv) Unawareness about the Pasteurization
process.
Opportunity
1) Sudha should approach the sub urban
areas in the large scale where the potential
of the milk is low. This will provide the
opportunity for Sudha to increase its
market.
ii) There is ample scope in low price
segment where the consumer is presently
dissatisfied with the quality provided and
the price being charged.
iii) Sudha has opportunity to capture the
bulk market like restaurants, hotels,
lodges, hospitals, functions, marriage
ceremony etc.
iv) Sudha should introduce home delivery
facility and credit facility as this will
increase sales.

Threats
i) Sudha faces threats from the local
merchants, local dairy farms popularly
known as khatal.
ii) Theft of milk by the at various level.
iii) Lack of communication between dairy
and distributors.
iv) Orthodox method of advertising.
FINDINGS
i) During the survey we observe that most
of the consumer have misconception
about Sudha milk that it is treated by
chemical preservatives.
ii) Unawareness about the pasteurization
process among the consumers that is also
a weak point
of the company.

iii) Mixing of water in the processing of milk
production.
iv) The colour of the milk and the smell of
the milk are different from the milk of the
local vendor.
v) Brand awareness of Sudha is good in
Bhagalpur city however the percentage of
regular user is very low people prefer to
buy Sudha when they have scarcity of ie
they are not brand loyal.
vi) Sudha faces intense competition from
local milk vendors popularly known as
khatal
vii) Consumer prefer home delivery of milk.

SUGGESTIONS
a) Management should think over its
pricing policy.
b) Company doesn't have any brand
ambassador for the promotional and
expansion activity of the Sudha product to
acquire more and more market share.
c) For advertisement company can use
local star to promote the products and also
use local media whether electronic and
mass communication.
d) Give offer and gift hampers to regular
customer for customer delight.
e) In festive season and at the time of
laagan there is the huge demand for the
milk Sudha should come with some
schemes which will encourages the
retailers to stock more. It can use schemes
like price cuts, lucky draw etc

f) Reframe the advertising strategy in
which show the advantage of Sudha
related products. vii Introduce some
innovation in milk related products such as
change in the packaging style.
g) Introduce some offer for customer
delight such as for 5 lts of milk, a small
pouch of lassi or any other dairy product
free.
h) A plan should be prepared for marketing
of milk products on both short and long-
term basis with the help of advertisement
and other programmes in regular interval
both in urban and rural areas.

CONCLUSION
Sudha's milk has good market potential
Customer needs best quality in least price;
therefore, organization needs good value
chain management. Sudha has good
consumer base and brand loyalty.
The co-operative type of organization has
also improved the financial status of
farmers and cattle men.
In sum and substance Sudha has played its
part very nicely to maintain white
revolution in India and make India biggest
producer of milk, Sudha has great
potentials. It can think of launching other
milk products.
Best wishes for organization.

Bibliography
www.sudha.coop
www.dairy.org
Wikipedia
Consumer response
VIMUL

ANNEXURE

Questionnaire
Consumer Survey on Pasteurized Milk
1. What do you do?
a. Wage Earner
b. Self Employed
c. Salaried Employee
d. Business
e. House Wife
2. What is your monthly income?
a. Below 5000
b. 5000-10000
c. 10000-20000
d. 20000-30000
e. 30000 & Above
3.Do you consume milk?
a. Yes
b. No
4. If yes, what is the source of milk?
a. Milkman
b. Khatol
c. Sudha milk Outlet
d. Own milch animal

5. How much quantity do you purchase in litre?
a. % Lt
b. 2lt
c. 3Lt
d. 4lts
e. 5lts & Above
6 What is the cost of milk/litre?
a. Rs25-30
b. Rs31-35
c. Rs36-40
d. Rs41-4 5
7. How do you consume milk? (For what purpose)
a. Teo
b. Preparation of sweet dish
c Health drink
d. other
8. When do you consume Sudha bond pasteurised
milk.
a. Daily
b. Occasionally
c. Festival
d. Lagan/Marriage days

9. Why do you consume Sudha brand milk?
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10. Do you know Sudha brand pasteurized milk?
a. Yes
b. no
11. If yes, why don't you consume?
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12. Do you know what the benefits of pasteurized
milk are?
a. Yes
b. No

DECLARATION
I HEREBY DECLARE THAT THE PROJECT
ENTITLED:
A JOB TRAINING REPORT ON TRAINING AND
DEVELOPMENT AT BHAGALPUR DUGDH
UTPADAK SAHKARI SANGH LIMITED
BHAGALPUR BIHAR) Have been prepared by
me in partial fulfilment of the requirement for
the award of degree of BACHELOR OF
BUSINESS ADMINISTRATION

Bhagalpur Sudha Dairy Project, Project on Sudha Dairy Bhagalpur, Sudha Dairy Bhagalpur Internship Project, VIMUL Project, Sudha Dairy Project

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