Fireproof

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Old School Hip Hop Tour of China

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Fireproof

  1. 1. FIREPROOF OLD SCHOOL HIP HOP CONCERT & PARTY SERIES 2009
  2. 2. THE CONCEPT A series of concert/parties featuring the Hip Hop artists who made Hip Hop and dance music what it is today. “Don’t know your past, don’t know your future.” AT LEAST ONE ARTIST PER MONTH! Confirmed: Egyptian Lover FIREPROOF Newcleus Debbie Deb Freestyle L.A. Dream Team KRS-ONE Sugar Hill Gang Whodini Biz Markie Soul Sonic Force Slick Rick Trinere
  3. 3. FIREPROOF THE TOUR BEIJING • SHANGHAI • HONG KONG
  4. 4. T h e Egy p t i a n L o v e r One of the most innovative producers of the old-school/electro era, Egyptian Lover’s Greg Broussard recorded a parade of singles during the mid-’80s that proved influential for decades. In 1984, He released the breakdancing anthem “Egypt, Egypt,” released on the Freak Beat label. Similar to excellent tracks being produced all over America -- from Detroit (Cybotron) to New York (Mantronix) -- “Egypt, Egypt” and successors “What Is a DJ If He Can’t Scratch,” “And My Beat Goes Boom,” and “Computer Love (Sweet Dreams)” spent much time in DJ crates during the ‘80s and ‘90s.
  5. 5. Ne w c l e u s In 1984 Newcleus released the all-time Hip-Hop and Electro classic, “Jam On It”. Adding another all- time classic Electro song with “Computer Age (Push The Button)” and also a Breakbeat classic with “Automan”, Newcleus has solidified their place in Hip Hop and Electro history as true innovators and pioneers in the genres.
  6. 6. D e bbi e D e b Debbie Deb is an American dance-pop singer, best known for 1980s freestyle dance classics such as “Lookout Weekend” and “When I Hear Music”.
  7. 7. S l i c k Ri c k Originally from South Wimbledon, London, England, he moved with his family to The Bronx in 1975 where he met Dana Dane, later forming a hip hop duo as Kangol Crew. He is best known for a series of rap recordings during the 1980s, including “Hey Young World”, “Children’s Story” and “La Di Da Di”, B-side of Doug E. Fresh single “The Show” (1985). “La Di Da Di”, “Mona Lisa” and “Children’s Story” are among his best known songs, with “La Di Da Di” being covered nearly word-for-word by Snoop Dogg on his 1993 album Doggystyle, and lines from “La Di Da Di” being borrowed by multiple high profile artists. “Children’s Story” was sampled by Montell Jordan for his 1995 hit, “This Is How We Do It”, and Everlast covered it for his album Eat at Whitey’s. Eminem also borrowed from the song extensively in his diss song “Can-I-Bitch”. “Children’s Story” was also covered with similar lyrics by the MC duo Black Star on their 1998 album, Mos Def and Talib Kweli are Black Star, as well as by Tricky on the album Nearly God, with the same name and lyrics.
  8. 8. Trinere Trinere is a recording artist who had several major dance hits in the 1980s, and early 90s. Upon the release of her first single, “All Night,” a Freestyle classic was instantly born and Trinere became the reigning diva of the Miami Freestyle dance scene. Later that year, Trinere followed her success of her first single with “How Can We Be Wrong,” and “Can’t Get Enough.” In 1986, Trinere released several other tracks which would become classic Freestyle anthems: “I Know You Love Me”, “They’re Playing Our Song”, and “I’ll Be All You Ever Need”. All of them still receiving radio air-play today. This is why Trinere is still the reigning Diva of Freestyle dance music
  9. 9. Freestyle Emerging out of the deep depths of space from a musical dimension, light years away, comes Freestyle Evolution, the pioneers and legends of Electro-Funk-Hip Hop which is the synthesis that spawned a new genre of music today best known as Freestyle . This form of music acquired its title and identity from the group’s original name FREESTYLE. These forefathers of this genre, gained worldwide acclaim with their classic dance hits “Don’t Stop the Rock” and “It’s Automatic.” Converting into believers many industry skeptics who once shunned the hi-tech style of music. Now Freestyle Evolution returns on a mission to once again, inundate airwaves and dance floors throughout the universe.
  10. 10. L . A . D r e a m Te a m The LA Dream Team were a hip-hop group based in Los Angeles, California, active 1985-1989, 1993, and 1996. They are known for being one of the early hip-hop acts on the West Coast and one of the pioneers of the West Coast elec- tro-hop scene. Rudy Pardee, a Cleveland native, and Los Angeles’ Chris Wilson formed the L.A. Dream Team in the early ‘80s. Enterprising and resourceful, the duo formed their own label, Dream Team Records, that would go on to issue not only Dream Team records, but other early California rap as well, including the first single from J.J. Fad. The group’s electro classics include “The Dream Team Is in the House” and “Rockberry Jam.”
  11. 11. Soul Sonic Force In 1982, Afrika Bambaataa and Soulsonic Force, which originally consisted of approximately twenty Zulu Nation members, dropped the live band to go high-tech. He was provided an eerie keyboard hook from Kraftwerk’s “Trans- Europe Express”, as well as portions from records by Ennio Morricone and Captain Sky and was provided an electronic “beat-box” by producer Arthur Baker and synthesizer player John Robie. That resulted in a pop hit “Planet Rock”, which went to gold status and generated an entire school of “electro-boogie” rap and dance music. It influenced many styles of electronic and dance music, e.g. freestyle music, house music and techno music.
  12. 12. W h o di n i Coming out of the fertile early-’80s New York rap scene, Whodini were one of the first rap groups to add a straight R&B twist to their music, thus laying the groundwork for the new jack swing movement. The group consisted of rappers Jalil Hutchins and John “Ecstasy” Fletcher, adding legendary DJ Drew “Grandmaster Dee” Carter, known for being able to scratch records with nearly every part of his body, in 1986. Whodini made its name with good-humored songs like “Magic’s Wand” (the first rap song to feature an accompanying video), “The Haunted House of Rock” (a rewrite of “Monster Mash”), and “Freaks Come Out at Night,” and their live shows were the first rap concerts to feature official dancers (U.T.F.O. members Doctor Ice and Kangol Kid).
  13. 13. KRS-One KRS-One (born Lawrence Parker on August 20, 1965 in Park Slope, Brooklyn, New York) is an American hip-hop MC. Over his career he has been known by several pseudonyms, including Kris Parker, KRS One, KRS-ONE (as given at his site), The Blastmaster and The Teacha. KRS-One is an acronym for “‘K’nowledge ‘R’eigns ‘S’upreme ‘O’ver ‘N’early ‘E’veryone”. KRS One is a significant figure in the hip hop community and is often referenced in works by other hip hop artists and critics as being the ‘essence’ of an MC and one of the greatest to ever hold the mic.
  14. 14. Biz Markie Old School hero, Juice Crew member and Comedy Rap pioneer, “The Diabolical” Biz Markie is hip-hop’s original class clown and all-around nut. His conversational flows, random moaning, exceptional beatboxing and comical sub- ject matter have delighted listeners since 1986. With classic jams like “Make The Music With Your Mouth Biz,” “Pickin’ Boogers” and “ Vapors,” Biz established himself as a true emcee with a very original style. While other rappers focused on self-promotion and bravado, Biz came with the humor, dropping casually hilarious verses over Marley Marl’s con- sistently funky beats. Although he hasn’t released an LP in quite some time, Biz is still in action, working with artists like the Beastie Boys and lending his charismatic magic when needed. His timeless hits still rock a party with ease, and no self-respecting hip-hop fan can front on the man’s legacy. As he put it himself in 1987, “Nobody Beats The Biz.”
  15. 15. Sugar Hill Gang This pioneering group inaugurated the recorded history of hip-hop with their single “Rapper’s Delight”, a multi- platinum seller and radio hit in 1980. It is also responsible for the popular singles “Apache” and “Eighth Wonder” as well as “Showdown.”
  16. 16. EXAMPLES OF TOUR WEBSITES WEBSITES Branded websites will be established to: • Introduce the Artists • Provide Tour Schedule • Create an Online Community• Provide News in Photos, Text and Video • Video Content • Sell World Tour Merchandise and Performance Tickets • Viral Possibilities • DATABASE OF FANS
  17. 17. ONLINE PARTNERS FIREPROOF FIREPROOF Partnerships with MySpace.cn and Youku.com will insure that the World Tour content will be featured prominently. Over 13 million of the daily unique visitors of these two websites alone will be exposed to the World Tour and its content.
  18. 18. LIVE VIDEO STREAMING OF CONCERTS Whenever possible, every performance will be streamed live on the internet and will be made available for online viewing afterwards across all platforms. The live concert videos can be embedded into any website and can even be seen on web-enabled mobile devices. Live chat is also possible.
  19. 19. MERCHANDISING FIREPROOF FIREPROOF FIREPROOF BAGS DVD & CD T-SHIRTS
  20. 20. SOCIAL NETWORKING Tour, TV Show and Film pages will be created on social networking websites to foster communities of Tour fans and create “buzz” that is spread between peers connected to each other through these networks. Participating artists will be encouraged to promote the Tour, TV Show and Film on their own blogs, social networking pages or set up a blog or social networking page, if they have not already done so. All Tour related content will be “sharing enabled,” meaning that with one “click,” a user can share interesting information, photos or video with his or her entire social network, no matter which social networking website they belong to.
  21. 21. NETWORKING - Using websites to spread the news. FIREPROOF
  22. 22. PRINT PARTNERS Ads plus editorial in magazines catering to foreigners and Chinese special interest magazines.
  23. 23. RADIO PARTNERS Hit FM is an English top 40 music radio station in Beijing at 88.7 FM which is owned and operated by China Radio International. POP 101 is a pop music radio station in Shanghai at 101.7 FM. It is owned and operated by Shanghai Media Group We will have editorial and ads running.
  24. 24. KEY DEMOGRAPHIC An upwardly mobile middle class who define themselves through personal taste. 18-35 Young Chinese Professionals They are Brand conscious and highly social show offs. Vanity is their currency. They are ‘key influencers. They are Ambitious, Desirable and Trendy. They are more likely to travel. Educated. They are proud to be Chinese but they accept western lifestyle and consumption culture. “They are the most sought after social class in the world today.” Statistics Average age: 26 years old Disposable income of 5000 RMB per month and above A 60/40 female skew. 80% are college educated. They work in Fashion, Advertising, Technology, Finance and Banking Average consumption patterns: Entertainment 15%, Clothes & Accessories 32%, Food 33%, Travel & Transportation 14% Saving or Investment 6%.
  25. 25. EYEBALLS Daily Video View (Peak) 107,149,596 Daily Unique Browsers 12,678,592 Daily Web Page Views (Peak) 139,137,012 PARTNERS Weekly Video View 641,850,851 Weekly Unique Browsers 53,882,010 Weekly Web Page Views 824,639,429 Estimated 500,000 Unique Vistors per Day Registered Users 10,000,000+ Registered Users 95,000,000+ Active Registered Users 34,000,000 Daily Unique Browsers 1,100,000 Daily Web Page Views (Peak) 300,000,000+ VIRAL FEEDERS Daily Video View (Peak) 100,000,000+ Daily Unique Browsers 10,000,000+ Daily Web Page Views (Peak) 120,000,000+ Weekly Unique Browsers 60,000,000+
  26. 26. FIREPROOF SPONSORSHIP PACKAGES Price Logo & Brand Insertion Promo Material Venue Presence EXCLUSIVE BRANDING OF ALL VIDEO CONTENT Branding of all marketing materials Title Sponsor Branding of all Portals - Branding of 3rd Party Portals (extent TBD) 1 availability Logo in Visual Effects at venue 350 000 RMB ALL Decoration Elements TITLE SPONSOR FIREPROOF Special Booth EXCLUSIVITY Hostesses Product Placement Branding of Merchandising Fan Database Access Presenting Logo in SELECTED TYPES OF VIDEO Content Sponsor Branding of all marketing materials FIREPROOF - 175 000 RMB Branding of all Portals 2 availability In partnership with Branding of 3rd Party Portals (extent TBD) ALL Logo in Visual effects at venue PRESENTING SPONSOR & Decoration elements XxXxX Special Booth Product placement Branding of Merchandising Co-Sponsor Special Thanks to: Banner at events - 60 000 RMB ALL Logo on all marketing materials CO-SPONSOR & 6 Maximum Branding (banners) in all Portals XxXxX Sponsor Distribution of samples in gift bags during the - 15 000 RMB - - event. Limited
  27. 27. Costs Egyptian Lover $3,500 (2 Performers) + 2 flights ($2,000) + 2 Hotel Rooms/3 Nights ($360) + 3 Meals ($200) = $6,060 Newcleus $3,500 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $7,340 Debbie Deb $2,500 (2 Performers) + 2 flights ($2,000) + 2 Hotel Rooms/3 Nights ($360) + 3 Meals ($200) = $5,060 Freestyle $4,000 (4 Performers) + 4 flights ($4,000) + 4 Hotel Rooms/3 Nights ($720) + 3 Meals ($400) = $9,120 Trinere $5,000 (2 Performers) + 2 flights ($2,000) + 2 Hotel Rooms/3 Nights ($360) + 3 Meals ($200) = $7,560 L.A. Dream Team $2,000 (2 Performers) + 2 flights ($2,000) + 2 Hotel Rooms/3 Nights ($360) + 3 Meals ($200) = $4,560 Soul Sonic Force $5,000 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $8,840 Whodini $10,000 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $13,840 Biz Markie $10,000 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $13,840 KRS-One $10,000 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $13,840 Sugar Hill Gang $10,000 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $13,840 Slick Rick $10,000 (3 Performers) + 3 flights ($3,000) + 3 Hotel Rooms/3 Nights ($540) + 3 Meals ($300) = $13,840 TOTAL: $117,740 (805 142 RMB) Production Fee payable to AD VALOREM INTERNATIONAL: 200 000 RMB
  28. 28. A B O U T A D VA LO R E M I N T E R N AT I O N A L Ad Valorem International, is primarily an award-winning film and High Definition video production company. We produce music videos, documentaries, TV shows, short films and action sports films and videos. We’ve organized Europe-wide tours for some of our film projects as well as the parties to promote them. On September 22nd, 2007 we created our first event in China, “One World. One Music.” These events are not only fun and filled with beautiful people, they celebrate future music culture and share the best music that the world outside of China has to offer.
  29. 29. For further information about the “FIREPROOF,” please contact: Victor Muh China +86/159.1105 6886

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