1. <YOUR COMPANY>
CULTURAL ACTIVITY PROPOSAL
OVERVIEW
<Your Company>intends to provide an open platform for creative minds to express themselves (by way of: dance,
photography,music, painting,drawing,poetry,sculpture,and/or installations) without restriction in an intimate and
artistically sensitive environment.
Opportunity
Many Broward College students have artistic abilities but lack a platform to express them
There are limited venues where creative students can network with each other
Disconnect between the student body and Broward College art departments/organizations
Objectives
Bring creative students at Broward College togetherto both showcase and appreciate art
o Reach 90 – 100 students in attendance at event
o Feature 3 different art forms, each represented by 3 to 4 artists – individually and/or
collaboratively
Grant artists an occasion to network with one another and collaborate in future events
o Attain 300 additional Instagramand/or Facebook followers within 2 months before event day
Provide Broward College North Campus Artfest an increased level of exposure and promotion through:
o Weekly table advertising and social media posting on Heart 2 Art’s Facebook and Instagram pages
Strategies
Target 600 – 650 BC students via surveying and promotion combined
o Conduct short survey aimed at understanding student’s availability, interest in the differing arts
and involve community in choosing new logo for Heart 2 Art
Develop email listing to assist in promotional efforts
o Blast with a variety of online flyers, event updates and reminders sent once a week until event date
Actively advertise and post twice a week on social media pages to raise awareness about event details
PROPOSAL
Heart 2 Art’s main objective is to become a tradition at Broward College that will enrich students learning
capabilities as well as enhance their campus life experience by bringing togethera diverse group of students through
one common thread; the appreciation for art and creativity. Art in itself is known to be therapeutic and Heart 2 Art
will afford students this artistic remedy at no financial cost.We have all the components here at Broward College
(venue, artists,and Broward College-sponsored clubs). With this proposal we seek to secure the day of Monday,
November 14th,2016 from 12 PM – 2 PM to host this event in Building 46, Room 152 at Broward College
North Campus. We would also request the support of both Student Life and Art Department staff members
in advising students as well as administration through weekly email notifications provided by the Heart 2 Art
team. Also, we would like to arrange a total of 6 rehearsals in the Coffeehouse (at specified dates and times). Lastly,
a sound systemfor rehearsals – as well as on event date – and aid in funding: marketing materials, refreshments,
decorative items and specific giveaways for students,totaling no more than an estimated 950$ in value.
2. Budget
Marketing Materials (Chinaman Print shop)
4 X Posters (24”X36” ea.)
1000 X Flyers (4”X6” ea.)
20 X T-Shirts
1 X Banner
1 X Table Cloth
$425
25
70
180
100
50
Refreshments (BJ’s)
Snacks & Treats
1 X 36 ct. Pirate’s Booty (19266)
1 X 32 ct. Lay’s Variety chips (5273)
1 X 66 ct. Welch’s Fruit snacks (24863)
2 X 12 pk. Hummus cups (24302)
2 X 24 oz. Pita chips bags (23782)
Sandwich Platter
2 X 20 ct. Deluxe Sandwich Ring
2 X 20 ct. 3 Foot Hero Sub
Beverages
1 X 4 ct. 2L Pepsi bottles (96)
1 X 4 ct. 2L Sprite bottles (214205)
$173
52
9
13
10
10
10
110
56
54
11
5
6
Décor (Amazon & Party City)
Lighting
5 X Color Floodlights (Amazon LYD-FL-RGB01)
Easels
5 X Tabletop Easels (Amazon 92-AE010)
Balloons
10 X Red Heart Balloon 17in Foil Balloon
(Party City SKU:45012)
10 X Silver Star Balloon 19in Foil Balloon
(Party City SKU:45009)
$200
85
70
45
Giveaways (Edco)
200 X Wristbands [$ .28 ea.]
(Edco ITEM # PTPDI-LAXJU)
20 X Gold Star Lapel Pins
(Edco SKU M6267)
$108
56
52
TOTAL $906
3. Schedule
SEPTEMBER
Tuesday + Wednesday, September 13-14
Tabling / Surveying / Recruiting
Location: Breezeway (In front of the Coffeehouse)
Equipment: Table, table cloth, 2 chairs, & speaker (posters & sign-up sheets)
Personnel: Table manager + two team members surveying & recruiting
Objective: Increase awareness, complete 180 surveys & recruit team members
Thursday, September 15
Tabling / Surveying / Recruiting
Location: Breezeway (In front of the Coffeehouse)
Equipment: Table, table cloth, 2 chairs, & speaker (posters & sign-up sheets)
Personnel: Table manager + two team members surveying & recruiting
Objective: Increase awareness, complete 70 surveys & recruit team members
o Recruitment flyer completed and posted around campus
Monday, September 19
Tabling / Sign-Ups
Location: Breezeway (In front of the Coffeehouse)
Equipment: Table, table cloth, 2 chairs, & speaker (posters & sign-up sheets)
Personnel: Table manager + one more team member promoting & signing up
Objective: Increase awareness, sign-up performers & add 60 to email listing
o Rehearsal flyer completed and posted around campus
o Email blast with rehearsal flyer
Tuesday + Wednesday, September 20-21
Tabling / Sign-Ups
Location: Breezeway (In front of the Coffeehouse)
Equipment: Table, table cloth, 2 chairs, & speaker (posters & sign-up sheets)
Personnel: Table manager + one more team member promoting & signing up
Objective: Increase awareness, sign-up performers & add 100 to email listing
Friday, September 23
Team meeting
Location: Phone conference
Equipment: Any notes/material to discuss specifics about upcoming events
Personnel: Team members
Objective: Discuss learnings from tabling, surveys and recruitment
4. Student Life Specifically
SL & Art Department
(Anything highlighted above requires Student Life and/or Art Department Staff assistance)
Benchmarks
SEPTEMBER
Complete 150 surveys (September13 – 15)
Create recruitment flyer & recruit 2 potential members (Sept.13 – 21)
Create and postrehearsal flyer (September19)
Add 250 to email listing (by September27)
o Registerat least 10 new potential artists (by September27)
Email blasts (September19 + 26)
Team meeting & Follow-Ups (September23)
SEPTEMBER
M T W TH F
12 13
Tabling
(survey + recruit)
14
Tabling
(survey + recruit)
15
Tabling
(survey + recruit)
16
19
Tabling (sign-up)
Rehearsal Flyer
Email Blast
20
Tabling
(sign-up)
21
Tabling
(sign-up)
22 23
TM
(Follow-Ups)
26
Tabling (sign-up)
Email Blast
27
Tabling
(sign-up)
28
Tabling
(@ Central)
29 30
6. Survey
Overview
Heart 2 Art intends to provide an open platform for creative minds to express themselves without
restriction in an intimate and artistically sensitive environment (by way of both visual and performing arts,
such as: dance, photography, music, painting, drawing, poetry, sculpture, and/or installations)
What’s your favorite song?
(Include Song Title and Artist Name)
Which Artform do you prefer?
(Circle one)
VISUAL or PERFORMING
(E.g.: Photography, Painting, Drawing etc.) (E.g.: Music, Spoken Word, Dance etc.)
In the past year, how many Art-related events/activities have you attended?
None 1 – 3 4 – 6 7+
Do you think Art-related events/activities enrich your campus life experience?
Yes No
Have you heard of Heart 2 Art before today? If so, please tell us how:
(Check one of the following options)
Yes No
Would you (or someone you know) like to
perform/showcase your artwork at this event?
Yes No
Please write your name, email and/or phone number to be kept up to date with event details.
Name:
Email:
Phone Number:
If you would like to participate in the event and/or for more information, please email:
heart2artbc@gmail.com
Social Media
Friend Referral
Table Advertisement
Flyer / Poster
![Budget
Marketing Materials (Chinaman Print shop)
4 X Posters (24”X36” ea.)
1000 X Flyers (4”X6” ea.)
20 X T-Shirts
1 X Banner
1 X Table Cloth
$425
25
70
180
100
50
Refreshments (BJ’s)
Snacks & Treats
1 X 36 ct. Pirate’s Booty (19266)
1 X 32 ct. Lay’s Variety chips (5273)
1 X 66 ct. Welch’s Fruit snacks (24863)
2 X 12 pk. Hummus cups (24302)
2 X 24 oz. Pita chips bags (23782)
Sandwich Platter
2 X 20 ct. Deluxe Sandwich Ring
2 X 20 ct. 3 Foot Hero Sub
Beverages
1 X 4 ct. 2L Pepsi bottles (96)
1 X 4 ct. 2L Sprite bottles (214205)
$173
52
9
13
10
10
10
110
56
54
11
5
6
Décor (Amazon & Party City)
Lighting
5 X Color Floodlights (Amazon LYD-FL-RGB01)
Easels
5 X Tabletop Easels (Amazon 92-AE010)
Balloons
10 X Red Heart Balloon 17in Foil Balloon
(Party City SKU:45012)
10 X Silver Star Balloon 19in Foil Balloon
(Party City SKU:45009)
$200
85
70
45
Giveaways (Edco)
200 X Wristbands [$ .28 ea.]
(Edco ITEM # PTPDI-LAXJU)
20 X Gold Star Lapel Pins
(Edco SKU M6267)
$108
56
52
TOTAL $906](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)