2. Social Media Platforms
Our social media platforms include platforms such as facebook, instagram and snapchat. We
have mainly chosen these 3 platforms as these are the most popular for the target audience we
are focusing on (16-19 year olds). We have divided each member of the group to focus on each
platform.
Facebook - Sarah, Danielle, harmeet
Instagram - Luana and Munirba
Snapchat - Shane and Aisha
On snapchat we decided to add content which focuses outside of when we filming as well
meaning ‘ behind the scenes ‘ we feel this may bring in the audience as they can have preview of
what happens behind producing a TV broadcast. On Facebook is where we will be live
streaming. On Instagram we want to post and get people to watch our TV broadcast so it
becomes popular through this social media platform, we also want to gain followers on
Snapchat. We may post on our personal Instagram accounts promoting the TV broadcast that
we create.
3. Target Audience
★ Students at the College
★ Parents
★ Teachers
★ Local Community
★ Students with an interest in Performing Arts
★ 16-19
★ All ethnicities
★ All genders
4. Primary Research
TOP 2 LAYOUTS
Leona: I like this design because there is a lot of
pictures and the colours black and
white give the magazine a smart and classy theme
Tyronne: Looks very organised and formal
Antony: It has a big image and it provides a decent
amount of information
Eugene:I like that the pic is on one side
Shane: I really like the simplistic look and also how
the page is layed out, with one large
image. It introduces the article well.
Sarah: I like this layout because it is very eye
catching and it shows the audience what
the article is about.
Aquel: Title is in bold and it’s easy to read. Image
stands out. Not much editing.
Fahim: Stylish and i think it’ll suit the main target
audience (students)
Onder: The layout and the design is very unique
Most people prefer the medium
sized font. Also most votes were for
the sans serif font. With this in
mind, we will consider including this
in our news sheet..
7. Secondary Research
Examples of
existing logos
Out of all of the
logos and set
designs we
looked at we like
the MTV logo and
set designs the
most due to the
bright colour
scheme that we
feel works well
within the
expressive arts
MTV logo set design
and logo
8. Set Design
-MTV style layout, quite bold and
colourful
- Some members sitting around a desk
discussing topics
- Also some members that may stand
against a board presenting news as well
- Not too formal
-Appealing to our target audience
9. Content/Advertisement
The content that we will cover are entertainment events that happen inside LSC and in
London as it is one of the biggest entertainment hubs of the world.
Examples of LSC entertainment we will
cover.
Performing arts events:
● Agenda
● Year 2 Musical Theatre Showcase
● Elements
● Year 2 Acting Showcase
● Singers, dancers, musicians coming in
from the performing arts block can be
live or pre recorded footage
● Recording rehearsals of shows and
creating mini trailers
London events:
● Theatre shows
● Film festivals
● Opportunities for students to take part in creative
workshops and opportunities in london
