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‘easing the cognitive load’
make things simpler and better
EXERCISE:
The Marshmallow Challenge
http://www.marshmallowchallenge.com/
http://www.marshmallowchallenge.com/
Which group of people was amongst the worst performers?
http://www.marshmallowchallenge.com/
http://www.marshmallowchallenge.com/
Which group of people was amongst the best performers?
http://www.marshmallowchallenge.com/
Business students are trained to create a single plan, then execute on it
Kindergarters build a little, tinker a little, build a little
http://www.marshmallowchallenge.com/
PROTOTYPING MATTERS
http://www.marshmallowchallenge.com/
Fun is statistically proven to generate
better thinking.
DON’T START FROM THE SAME
PLACE AS EVERYONE ELSE
http://russelldavies.typepad.com/planning/2007/04/beta_tees_and_l.html

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