1. SELLING ON THE
INSIDE
DWE 2012

2. Jim Nichols
(as of 10/3)
VP – Marketing
Mediaplex
www.oldestliving.com
LinkedIn.com/in/nicholsjim
@CatalystaJim
2

4. 4
SMALL
THINGSWITH
BIGIMPACT
L A S T I N G
BIGTHINGS IMPACT
WITH

5. 5

6. 6
1. MAKE SURE YOU ARE ALIGNED

7. 7
COOL
sometimes isn’t
STRATEGIC

8. DRIVE TRANSACTIONS
GROW AWARENESS
BUILD LOYALTY
INCREASE LTV
DRIVE TRIAL
FILL CARTS
8

9. 2. GET SOME EMPATHY
9

10. CFO
10

11. CRO
11

12. CMO
12

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YOUR
PITCH

14. 3. GET INSIDE THEIR HEADS
14

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70% 15% 15%

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70% 15% 15%

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AND IF THERE IS MORE THAN ONE DECISION MAKER
OR YOU DON’T KNOW THEIR THINKING STYLE

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4.

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20. SIGNED UP AND USING TWITTER TO DOWNLOAD
AND USE AN APP REPLACE PC WITH IPAD 4 A DAY
ASK THEIR KIDS WHAT THEY DID ONLINE TODAY TO
SEND THEIR FIRST TEXT SIGN UP FOR INSTAGRAM
SIGN UP FOR THE BRAND’S EMAIL CRM PROGRAM
VISIT A CAR SITE TO EXPERIENCE RETARGETING
FIRSTHAND VISIT A COMPETITOR’S WEBSITE LIKE
THE BRAND ON FACEBOOK BUY SOMETHING FROM
THE ONLINE STORE SPEND 45 MINUTES ON
PINTEREST LEND THEM YOUR IPHONE/GALAXY 3S
VISIT THE APPLE STORE VISIT THE SITE ON A PHONE
20

21. 5. FIGURE OUT MARKETING ATTRIBUTION
21

22. MY PASSION PROJECT FOR 2013
22
• Why I changed jobs
• Finishing a white paper
• My Scoop.It
• Upcoming articles and posts
I’d be happy to share white paper with you!
Please give me your card…

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24. 1. LEARN FROM THE PROS
24

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26. 2. STEP BY STEP
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NEVER
MORE
THAN

28. GET THEM TO AGREE TO
28
<10%>
IN PRINCIPLE BEFORE
YOU NEED A CHECK…

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30. 3. GAIN A TRACK RECORD
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"He doesn't worry
and bother me. He
isn't shrieking for
reinforcements all the
time. He takes what
troops we can safely
give him and does the
best he can with what
he has got."

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4.

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37. Jim Nichols
(as of 10/3)
VP – Marketing Mediaplex
www.oldestliving.com
LinkedIn.com/in/nicholsjim
@CatalystaJim
37