This document discusses the challenges of digital transformation for businesses. It emphasizes that transformation requires focusing on people, processes, platforms and technology. A successful transformation plan should be broken into understandable pieces launched over 6 month periods. It also stresses the importance of proving new approaches can generate revenue, creating a team to propose projects, learning from mistakes, and making transformation an ongoing effort.

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By Hans Smellinckx
Business Transformation
Digital
P E O P L E T H A T B R I N G V A L U E

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PEOPLE THAT BRING VALUE
www.t-groep.be
more than 50 years experience

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The world evolves so fast
that sharing or having
knowledge is crucial.
KNOWLEDGE
The world is our
playground, stop just
thinking in terms of local
presence
BORDERLESS
Traditional businesses
are disrupted by new
start-ups.
OLD
Online, offline, instore,…
you will need to cater for
all possible leads.
PLURALITY

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H(AI)PES!

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YOUR AUDIENCE DEMANDS…

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YOUR AUDIENCE DEMANDS…

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Source: Siteminder

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YOU HAVE A CHALLENGE

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LITTLE FISH | BIG FISH | FAST FIS

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“big” brother
Aka “the marketeer”
The boss
Aka “the consumer”
The parents
Aka “the innocent bystanders”

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Away from warehouse
stores.
EXPERIENCE
Technology supporting
a consumer instore
INFORMATION

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You do an effort, we
reward you!
SURPRISE & DELIGHT
Inspire
FASHION STYLE SHOP
Inspiration | service
IMPECCABLE
ONLINE
PRESENCEWith an extra mile
presentation &
unboxing strategy
HIGH QUALITY

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Great staff, same
platforms, openness &
inspirational
THE SHOP
Inform your consumers
about production &
office openings – no
counter
TRANSPARENCY
Full personalization – under
promise & over deliver
PERSONALISATI
ONAuthenticity…from
producer to consumer
THE STORY

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Chatbots
Travel companions

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SHOOT 4
THE HEARTAnd capture the mind!

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WHICH STERIOTYPE
A R E Y O U / I S Y O U R O R G A N I S AT I O N ?
I/WE SEE THE FUTURE
HIGHENERGY
HEALTHY MATURE
SCARED INJURED
Source: The Dualarity, Olivier van Düuren

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HOW TO MANAGE
SUCCESFULLY
TRANSFORMATION
The menu

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No plan, no success! But a plan cannot be
room wide map. It must be broken down in
understandable pieces, with a maximum
launch period of 6 months.
T 1
THE PLAN
Before you start building your new house, it’s
time to regroup your research (strategy
plans, internal requests, client stories etc)
T 0
The foundation
PEOPLE PROCESSPROCESS PLATFORM
+ +

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Focus on launching projects that create a
clear and undisputed extra revenue stream.
This will facilitate your future plans.
T 4
LOW HANGING FRUIT
Transforming your business is not an easy
road. By proving in step T4 that the new way
is a profitable way, you will be able to
change also the more complex problems.
T 5
COMPLEX TASTES
You cannot create a (digital)
transformation on your own. Create a group
of people (internal & external) with the
same ideology. Meet regularly for status
updates with the goal to propose projects to
Senior Management.
T 3
A LEAGUE OF THE WILLING

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Unlike a fairy tale,, real life business cases
are a never ending story of optimizing,
change and improving existing business
processes
T 7
NEVER ENDING STORY
Take a step back and cherish success and
learn from mistakes + stake holder
management & share success!
T 6
12 MONTH REVIEW
t-groep

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SUCCESS
IS
CONTAGIOUS
SPREAD THE WORD

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IT IS YOUR MOVE!
The next 24 hours are crucial.
What are you starting in the next 24 hours?
What’s your next move?
A great business starts with great people. Regular
training and getting them involved in a technology
future.
IT IS ABOUT PEOPLE
Get experience and knowledge inside the company,
ask for help,
DO YOUR RESEARCH!!!
GET YOURSELF IN SAFETY
It’s not about e-commerce or having just a website
or social media policy. Technology must support a
bigger strategy.
IT IS NOT ONLY ABOUT TECHNOLOGY
Your store front is just tip of the iceberg. Every step in
the process is as important. From the bill to the
package delivered.
EVERY LAYER OF YOUR BUSINESS IS IMPACTED

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www.t-groep.be
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Marketing & Business Development manager t-groep