Deliverables project comparing Mail Chimp and Constant Contact for a small business.

1. BAKERY
Mail Chimp or Constant Contact?
By: Hannah Slocum

6. MailChimp ConstantContact?

7. MailChimp ConstantContact
-Subscribers can join groups at sign up, or client can
add hidden groups based on internal data
-Create custom campaigns by list
-Send targeted event invitations based on location -Use tags to group customers based on common
traits
-Email only most engaged customers about special
offers and events
-Create custom fields to maintain detailed contact
records
-Segment by date added or whether they have made
a purchase or not
-Add group of contacts to a list
-Offers pre-built segments based on most common
segmenting conditions
-Create and save an auto-updating segment based
on specific criteria

8. MailChimp ConstantContact
-View individual campaign reports to monitor
audience growth, campaign engagement, and e-
commerce performance
-Engagement reports that show sends, opens, and
clicks (who is engaging over time and who isn’t
-Interactive Graphs that show individual subscribers
to see how many emails were opened, what %
clicked (w/ click heat map), list growth, and
subscriber location
-Compare Campaigns (up to 5)
-Find which emails bounced or users unsubscribed
to delete from mailing list
-Click-tracking heat map
-Compare to other MailChimp users in your industry,
so you can see effectiveness relative to competitors
-Track Mobile open rate vs desktop opens
-Subscriber activity reports w/ a list of subscribers
that didn’t open so you can modify campaigns
-Revenue Reports find out which customers make a
purchase and what they buy; analyze ROI and goals
-VIP and printable reports for those w/o access

9. MailChimp ConstantContact
$875.00 per month $895.00 per month
-offers upgraded packages for an
additional cost
-offers upgraded packages for an
additional cost

10. MailChimp ConstantContact
-Site is easy to navigate -Site is difficult to navigate
-Step by Step instructions -Vague instructions
-TutorialVideos -TutorialVideos
-User-Friendly -Not user-friendly

11. MailChimp ConstantContact
-Phone Service (Hours not provided) -Phone Service 7am-11pm M-TR; 7am-9pm F
-Live Chat Support -Online Chat with Customer Service Rep
-Email Service -Online Community
-Blog -Knowledgebase for FAQ’s
-Available onTwitter -Email Contact
-Self-Service Search -Available onTwitter
-VideoTutorials and webinars

12. MailChimp ConstantContact
-Connect w/ hundreds of e-commerce integrations -CustomizableTemplates
-Flexible designs w/ easy to use templates -Mobile App to send emails and monitor success
-Powerful Automation -List Builder App
-Mobile Apps that let you check reports, add notes to
a contact, or send a campaign from anywhere
-Integrates with hundreds of Apps (Salesforce,
Outlook, Inuit, etc.)
-Integrations with popular Apps like Facebook,
Twitter, SurveyMonkey, etc.
-Personalized Messages
-Personalized Messages -Autoresponder

14. Segmentation Reporting Price Ease of Use Customer
Service
Other
Mail
Chimp
Constant
Contact

15. And the winner is…