Email Marketing - Automatically Capture Prospects And Turn Them Into Loyal Customers

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http://AutomationEdge.org - Capture Prospects And Leads, Build Relationship With Them - And Turn Them Into Loyal Customers With Email Marketing

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Email Marketing - Automatically Capture Prospects And Turn Them Into Loyal Customers

  1. 1. Capture Prospects, Build Relationship Boost Sales Email/Database Marketing
  2. 2. About Automation Edge <ul><li>Automation Edge is principally involved in: </li></ul><ul><li>- Business Process Automation (BPA) </li></ul><ul><li>- Marketing Automation </li></ul><ul><li>Through Workflow Automation , we help companies : </li></ul><ul><li>- Cut cost </li></ul><ul><li>- Boost productivity </li></ul><ul><li>- Increase sales </li></ul>
  3. 3. AE/WinAutomation Featured In: WinAutomation Software Trusted By 50,200+ Users Around The World Automation Partner
  4. 4. Problem/Challenges <ul><li>Loss of potential leads due </li></ul><ul><li>to no lead capture mechanism </li></ul><ul><li>in place on website </li></ul><ul><li>Loss of potential sales due to </li></ul><ul><li>no automated personalized </li></ul><ul><li>follow up with </li></ul><ul><li>prospects/customers </li></ul>
  5. 5. Objectives <ul><li>To implement an automated email marketing/autoresponder system to capture leads and build up a strong database </li></ul><ul><li>To segment and follow up with prospects/visitors/customers for targeted marketing campaigns </li></ul><ul><li>To track and test subscribers’ response to campaigns </li></ul>
  6. 6. Benefits <ul><li>Boost website traffic </li></ul><ul><li>Create loyal customers </li></ul><ul><li>Turn passive visitors into subscribers </li></ul><ul><li>Boost sales through follow up </li></ul><ul><li>Cut marketing cost through automation </li></ul>
  7. 7. Scope of Work 1. Automated Leads Capture/Database Set Up - Your account set up in Aweber autoresponder platform - Creation of segmented lists - Creation of web capture forms with required fields
  8. 8. Scope of Work 2. Form Implementation - “Clean” up old list and for new subscribers to join 3. Autoresponder follow up and broadcast campaign set up - Loading of non-time-based follow up messages - Loading of time-based email campaigns (e.g. offers etc)
  9. 9. Scope of Work 4. Basic Campaign Tracking And Subscriber Management - Tracking of core statistics (e.g. open rate, click through rate, subscribers opt in rate, unsubscribe rate, No. of clicks per email links etc)
  10. 10. Scope of Work 5. Advanced Campaign Management And Analytics - Tracking of user’s behavior when they click onto website (e.g. download forms, purchase, clicked links etc) - Targeted follow up messages based on user’s action
  11. 11. Scope of Work 5. Advanced Campaign Management (Con’t) - Split testing (e.g. offers, length of emails, headlines, day of send-out, web forms etc) - Follow up campaign optimization (e.g. to get highest response rate)
  12. 12. Scope of Work 6. Optional/Complementary Activities - Shopping cart integration - Corporate blog (to differentiate and for personalized interaction with subscribers, customers)
  13. 13. Scope of Work 6. Optional/Complementary Activities - Advanced web forms (e.g. exit pop up forms) - Additional customizations (e.g. integration with 3 rd party applications)
  14. 14. Generic Workflow Automated Leads Capture/Database Set Up Form Implementation Autoresponder and broadcast follow up Basic/Advanced Campaign Tracking/Management/ Optimization
  15. 15. Schedule <ul><li>Automated Leads Capture/Database Set Up </li></ul><ul><li>(Up to 1 week depending on complexity) </li></ul><ul><li>2. Form Implementation </li></ul><ul><li>(Up to 2 days) </li></ul>
  16. 16. Schedule 3. Autoresponder Follow up (Monthly management) 4. Campaign Management/Tracking/Optimization (Monthly management. Broadcasts emails must be given at least 1.5 week in advance of set out)
  17. 17. Example: Profit Possibilities <ul><li>50-1000 people entering your premises… </li></ul><ul><li>If you can capture just 20% of the number… </li></ul><ul><li>10-200 prospects per day </li></ul><ul><li>70-1400 prospects per week </li></ul>
  18. 18. Example: Profit Possibilities 300-6,000 HIGHLY-TARGETED prospects per month 900-18,000 HIGHLY-TARGETED prospects in 3 months
  19. 19. Example: Profit Possibilities If You Can Send A Well Thought Out Offer To 1,000 HIGHLY-TARGETED Prospects You Can Be Looking At $500-$2,500 In Sales depending on quality of your list.
  20. 20. Example: Profit Possibilities If You Have 5000 Targeted Prospects, You Can Be Looking At $2,500-$12,500 In Sales depending on quality of your list. And You Can Be Sending Emails Every Week
  21. 21. Cost Example: Manual Vs Automated How Long Will It Take To Email 500-1000 People Every Week? How Long Will It Take To Keep Track When Your Prospect Opt? And Email At The Right Sequence And Time ?
  22. 22. Cost Example : Manual Vs Automated At 5 Minutes An Email, That’s 40-80 Man Hours Per Week If Cost Is $6 Per Man Hour Cost Is $240-$500 A Week
  23. 23. Example : Manual Vs Automated If You Have 5000 Subscribers, Cost Will Be $2,500 Per Week And Staff of 10 People Even If Outsourced To India At $2 Per Hour , Cost Will Still Be $800 A Week
  24. 24. Example : Manual Vs Automated With Automation, You Can Do The Work of 10 Full Time Employees . . At Just Tiny Fraction Of The Investment And NO STAFF Problem

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