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Factual films profile


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Factual films profile

  1. 1. .. turning information into knowledge When You MUST REACH the UNREACHED! Through an innovative & cost effective medium
  2. 2. FACTUAL FILMS is the Medium to Kenya’s rural & semi-urban population With INFORMATION ,EDUCATION & ENTERTAINMENT that WILL HELP TRANSFORM COMMUNITIES TO ERADICATE POVERTY,DISEASE & IGNORANCE .. turning information into knowledge
  3. 3. Our vision <ul><li>“ To Empower the rural communities with information that transforms their socio-economic lives”. </li></ul><ul><li>Our MISSION </li></ul><ul><li>“ Reduce the urban-rural divide through use of information as the tool of effective change that will transform rural communities” </li></ul><ul><li>& </li></ul><ul><li>turn Information into Knowledge </li></ul><ul><li>for the following impact on society: </li></ul><ul><ul><ul><li>Poverty Alleviation through Increased production (e.g. Agricultural,business) </li></ul></ul></ul><ul><ul><ul><li>Improve access to best practices. </li></ul></ul></ul><ul><ul><ul><li>Community based Development projects. </li></ul></ul></ul><ul><ul><ul><li>Empowerment of Women. </li></ul></ul></ul><ul><ul><ul><li>Eliminate Child labour, Increase girl-child education. </li></ul></ul></ul><ul><ul><ul><li>Improved governance. </li></ul></ul></ul>..turning information into knowledge
  4. 4. Our Choice is the Numbers : Our Duty is to transform the Numbers! <ul><li>About 70% live in Rural Kenya. </li></ul><ul><li>73.9% are engaged in agricultural activity. </li></ul><ul><li>About 38% are in absolute poverty. </li></ul><ul><li>About 85% of Kenya is covered by land (accessible !!) </li></ul><ul><li>Less than 500,000 copies of newsprint. </li></ul><ul><li>Radios lack the visual component. </li></ul><ul><li>TV stations mainly Urban. Limited penetration of TV; poor rural cannot afford,Content not simplified. </li></ul>.. turning information into knowledge
  5. 5. WE TAKE YOUR MESSAGES TO THE RURAL COMMUNITIES ..turning information into knowledge Exciting evening cinema shows for all groups Exciting road shows for all groups Interactive daytime road shows
  6. 6. WHO ARE WE? <ul><li>OPERATORS OF MOBILE CINEMAS </li></ul><ul><ul><ul><ul><ul><li>FREE Viewing for All the Communities </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>We reach the Rural & Semi-urban communities (about 70% of KENYA’s population) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>FREE Entertainment, Education and Information </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>BIG SCREEN IMPACT </li></ul></ul></ul></ul></ul><ul><li>ROAD SHOWS </li></ul><ul><ul><ul><ul><ul><li>Introduction of new products/service to consumers (Rural and Semi-Urban) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Push for Product Sales </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Enhance Brand Knowledge </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>ROAD SHOW Grounds Branded with Banners,Flags,Posters,etc </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Audio Jingles during daytime mobile promotion in busy community centres </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Distribution of Leaflets and flyers </li></ul></ul></ul></ul></ul><ul><li>OUTDOOR ADVERTISING </li></ul><ul><ul><ul><ul><ul><li>Mobile CINEMA Unit Branding creating “A Moving billboard” (AMB). </li></ul></ul></ul></ul></ul><ul><li>FILM & VIDEO PRODUCTION </li></ul><ul><ul><ul><ul><ul><li>High Quality DOCUMENTARY production </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>High Quality Commercials Production </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>State-of-the-art film production lighting </li></ul></ul></ul></ul></ul>.. turning information into knowledge We are a team of Professionals with diverse expertise in the mobile cinemas, Experiential Marketing & Film/Video Production industry “ We understand the rural and semi-urban communities better”
  7. 7. OUR MOBILE CINEMA/ROAD SHOWS FACILITIES <ul><li>BIG SCREEN & QUALITY PICTURE for a big screen impact and true-to-life pictures from our XGA high resolution big screen projection system. is clearly visible upto 500metres . </li></ul><ul><li>QUALITY SOUND. </li></ul><ul><li>we use high quality digitally mastered sound with a maximum throughput clearly audible for a crowd of up to 5,000 people. </li></ul><ul><li>CONSTANT POWER SUPPLY </li></ul><ul><li>Ensured by a silent and efficient power generator system with automated voltage regulators to provide uninterrupted entertainment. </li></ul><ul><li>ROAD SHOW PLATFORM </li></ul><ul><li>Our dedicated units are custom- built with STAGE for road shows activation. </li></ul>.. turning information into knowledge
  8. 8. <ul><li>Our 13 designated Mobile cinema circuits. </li></ul><ul><li>OR </li></ul><ul><li>Dedicated Circuit (s) </li></ul><ul><li>Fully dedicated to follow CLIENTS’ </li></ul><ul><li>desired Route and content </li></ul>OUR MOBILE CINEMAS WILL REACH THE MASSES THRO’ ..turning information into knowledge Our CIRCUITS
  9. 9. .. turning information into knowledge <ul><li>Mobile cinema CONTENT </li></ul><ul><li>Music videos </li></ul><ul><li>Cartoons </li></ul><ul><li>Sports highlights </li></ul><ul><li>Comedies </li></ul><ul><li>Educational documentaries </li></ul><ul><li>Entertaining feature films </li></ul><ul><li>Sponsor - messages TVCS/infomercials </li></ul>
  10. 10. .. turning information into knowledge <ul><li>MONITORING </li></ul><ul><li>MOBILE CINEMA SHOWS </li></ul><ul><li>Independent media monitoring services provided by STEADMAN. </li></ul><ul><li>Monthly monitoring report, indicating Date , Time, Brand name, Identification, length,& comments </li></ul><ul><li>Authenticated screening certificates- indicating dates, locations, attendance figures </li></ul>
  11. 11. Factual Films ..turning information into knowledge <ul><li>NB: </li></ul><ul><li>Rates exclude taxes </li></ul><ul><li>Add 18% agency commission where applicable </li></ul>
  12. 12. Designated Road shows Dedicated Road shows ..turning information into knowledge OUR ROAD SHOWS <ul><li>Wherever ! whenever </li></ul><ul><li>Use dedicated rig </li></ul><ul><li>Clients desired route </li></ul><ul><li>Use our mobile cinema units </li></ul><ul><li>Activate along our designated mobile cinema route </li></ul>
  13. 13. PAST ROAD SHOW CAMPAIGN ..turning information into knowledge Lucozade “blood donation” Campaign Daily metro “Obama day” show KPLC “Mulika mwizi Campaign Panadol road show <ul><li>ROAD SHOW CONTENT </li></ul><ul><li>EACH DAY’S SET OF ACTIVITIES PER LOCATION </li></ul><ul><li>Venue branding. </li></ul><ul><li>Distribution of leaflets. </li></ul><ul><li>Advance Mobilisation drives. </li></ul><ul><li>Stage show </li></ul><ul><li>(acrobats,artist,comedians) </li></ul><ul><li>Interactive Skits & endorsments on stage. </li></ul><ul><li>Audience participatory skits on stage. </li></ul><ul><li>Direct sales. </li></ul><ul><li>Demonstrations of best practices </li></ul><ul><li>One-on-one consultations with customers. </li></ul><ul><li>Measure of indicative knowledge-base levels (IKL) amongst the participating audiences with a rewarding system </li></ul><ul><li>Stockists/Dealer recruitment. </li></ul>
  14. 14. .. turning information into knowledge <ul><li>ROAD SHOW MONITORING & EVALUTION </li></ul><ul><li>A specially designated Factual Films’ project coordinator for the road show campaign </li></ul><ul><li>M&E reports presented in multi-media formats (allow limited vision for night-shows) to include the following: </li></ul><ul><ul><li>Tabulated results (crowd size estimates, product sales, orders, etc) </li></ul></ul><ul><ul><li>Commentary on each location’s events </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Video snapshots of activities </li></ul></ul><ul><ul><li>Digital still images of key snapshots of day’s events </li></ul></ul><ul><li>Any other information required by the client. </li></ul>
  15. 15. Opportunities – Cinema/Road show activations <ul><li>Screening of audio/visual messages in cinema shows </li></ul><ul><li>(advertisements, Infomercials ,Documentaries) </li></ul><ul><li>On stage activations </li></ul><ul><ul><ul><li>Introduction of new products/service to consumers (Rural and Semi-Urban) </li></ul></ul></ul><ul><ul><ul><li>Push for Product Sales </li></ul></ul></ul><ul><ul><ul><li>Enhance Brand Knowledge </li></ul></ul></ul><ul><ul><ul><li>ROAD SHOW Grounds Branding with Banners,Flags,Posters,etc </li></ul></ul></ul><ul><ul><ul><li>Stage shows with linkage to product & services </li></ul></ul></ul><ul><ul><ul><li>Entertaining comedians & acrobats on stage. </li></ul></ul></ul><ul><ul><ul><li>Skits on stage promoting brands & services. </li></ul></ul></ul><ul><ul><ul><li>Customised promo skits to create excitement and participation of the targeted market. </li></ul></ul></ul><ul><li>IEC materials distribution (leaflets, hand bills, FMCG miniature etc ) </li></ul><ul><li>Feedback data on products & services (hard /soft copies & audio/visual based) </li></ul><ul><li>Transit advertising –A.M.B (Panel vinyl branding) </li></ul><ul><li>Product sampling </li></ul><ul><li>Direct sale of products </li></ul><ul><li>Radio jingles & special mentions </li></ul>.. turning information into knowledge
  16. 16. TRANSIT ADVERTISING – A Moving Billboard .. turning information into knowledge
  17. 17. WE ARE LEADERS IN PRODUCTION <ul><li>We have a highly experienced resident producers and a team of professionals ( Concepts/ Storyboards/ Scripts, Location Filming, Post-Production, Auditions and Make-ups) with expertise in film production </li></ul><ul><li>We have many titles to our credit. </li></ul><ul><li>State- Of- The -Art Production Equipment (HDV, Digital Betacam Pal & NTSC Cameras & Accessories, lens and filters, Booms, Radio/Lap microphones , ENG red head & Blondes lights, Sony BVW Editors, Vision Mixers and Controls, Apple Mac animation and generator, Sound-craft folio sound mixers.) </li></ul><ul><li>Final cut edit-suite </li></ul><ul><li>Adobe premiere-pro Edit suite </li></ul>.. turning information into knowledge
  18. 18. Opportunities - Film & Video production department <ul><li>Concepts/ Storyboards/ Scripts. </li></ul><ul><li>Location Filming. </li></ul><ul><li>Post-Production. </li></ul><ul><li>Dubbings </li></ul><ul><li>Format transfers. </li></ul>.. turning information into knowledge
  19. 19. Benefits of using Our Model <ul><li>Reach Large Rural And Semi-urban untapped Community </li></ul><ul><li>Ability to control content packaging (documentaries, commercials, pin-ups Road show skits e.t.c </li></ul><ul><li>Flexibility in partnership with Factual films </li></ul><ul><li>Choice Of Circuit Of Location </li></ul><ul><li>Transformation of the rural communities through knowledge and educative programmes. </li></ul><ul><li>Improved Corporate Social Responsibility </li></ul>.. turning information into knowledge
  20. 20. OUR SCREENING & ROAD SHOW CLIENTS <ul><li>Kenya Power & Lighting Co Ltd </li></ul><ul><li>Telkom Kenya </li></ul><ul><li>Population Services International (PSI) </li></ul><ul><li>GlaxoSmithKline </li></ul><ul><li>SONY Gulf EPZ </li></ul><ul><li>Bidco Oil Refineries </li></ul><ul><li>Coca Cola E.A </li></ul><ul><li>Unicef </li></ul><ul><li>National Aids Control Council. </li></ul><ul><li>East African Breweries </li></ul><ul><li>Harleys </li></ul><ul><li>Kari </li></ul><ul><li>Ultravetis East Africa </li></ul><ul><li>Eveready </li></ul><ul><li>Lowe Scanad </li></ul><ul><li>Ogilvy & Mather </li></ul><ul><li>Nu-turn Bates </li></ul><ul><li>Cooper Kenya. </li></ul><ul><li>Safaricom </li></ul><ul><li>United millers – Kisumu </li></ul><ul><li>Nation media group. </li></ul><ul><li>NACADA. </li></ul><ul><li>Twiga Chemicals </li></ul><ul><li>Government Of Kenya - Ministries </li></ul><ul><li>Just to name a few…… </li></ul>.. turning information into knowledge
  21. 21. OUR PRODUCTION CLIENTS <ul><li>Telkom Kenya – Cable Vandalism </li></ul><ul><li>East African Portland Cement – Blue Triangle </li></ul><ul><li>Sony Gulf EPZ – Sony J1/D1 </li></ul><ul><li>Mumias Sugar – 2 Kg Pack </li></ul><ul><li>Brookside – Milk </li></ul><ul><li>Spin –Knit-tuzo </li></ul><ul><li>Ketepa - Tea </li></ul><ul><li>Kenya Power & Lighting- Marketing Electricity, Corporate Documentary, Cable Vandalism </li></ul><ul><li>Kensalt – Salt </li></ul><ul><li>UNICEF – IDD Advocacy </li></ul><ul><li>Japan TV – Maasai Milk </li></ul><ul><li>News Features for BBC, Channel 4, Italy, Spanish & German TV Stations </li></ul><ul><li>Super Sleek-Topex Bleach </li></ul><ul><li>Bulk Medicals – Anti- malaria tabs </li></ul><ul><li>Ramm Films US – Kenyan drought experience </li></ul><ul><li>Dimex Ireland – Vet Drugs </li></ul><ul><li>Carte Blanche – Features </li></ul><ul><li>Tourist Boards – Kenya & Uganda </li></ul><ul><li>UNAIDS </li></ul><ul><li>UNEP-GEF/IAS Project- Uganda </li></ul><ul><li>NEPAD –Uganda. </li></ul><ul><li>Cooper Brands- Kenya. </li></ul><ul><li>MMIS Project –Uganda </li></ul><ul><li>Features for SABC </li></ul><ul><li>And Many more……….. </li></ul>.. turning information into knowledge
  22. 22. OUR CORE MANAGEMENT <ul><li>K.A. Chemwor – C.E.O & Managing Director </li></ul><ul><li>J.S.Brah – Director Finance & Administration </li></ul><ul><li>Aggrey Khataba – General Manager </li></ul><ul><li>Jeremiah Muli – Resident Producer /Outreach Specialist </li></ul><ul><li>Nick Ayub – Manager, Client Services </li></ul><ul><li>Susan Mwikali– Manager, Administration </li></ul><ul><li>Bernard Miruka – Manager, Creative & Experiential Activations </li></ul><ul><li>Faith Jepchirchir Manager, Field Services & Operations </li></ul><ul><li>David Malelu- Manager, Production </li></ul><ul><li>Dr. J. Weche - Manager, Business Development </li></ul><ul><li>Total Personnel 53 </li></ul>.. turning information into knowledge
  23. 23. .. turning information into knowledge FACTUAL FILMS (1974) LIMITED Pate Road, off Lunga Lunga, Industrial Area P.0. Box 48290 –GPO Nairobi, Kenya. Tel. 2224757,536791/2 Fax: 536792 E-mail: [email_address]