SoMazi - Property industry educational package - Part 1


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How businesses in the property industry can benefit from social media? Learn more with SoMazi's social media educational package for the property industry. In this first part (of three) you can understand why you simply cannot miss the social media boat.

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SoMazi - Property industry educational package - Part 1

  1. 1. e Social Media for the Property Market: Educational Package – Part 1 SoMazi is one of the world’s leading strategic social media consultancies, specialising in amplification and monetisation of social engagement.
  2. 2. 2 Social Media Fun Facts 645,000,000: Views of local business Facebook pages during an average week. (Source: Facebook) 442,000,000: The number of views per month generated by the top 500 brands on YouTube. (Source: Outrigger Media) 150: The number of times the typical “smartphone” user checks their phone per day. (Source: KPCB) 500,000,000: The number of photos uploaded and shared per day in 2013. (Source: KPCB) 50,000,000: The number of unique visitors per month to the Foursquare website. (Source: Foursquare) 6,000,000,000: Hours of YouTube video watched per month. (Source: YouTube) 24: The percentage of online teens that use Twitter, up from 16 percent in 2011. (Source: Pew Internet)
  3. 3. 3 Social Media & the Property Market Source: Propertysocialmedia Blog While most industries have adopted new marketing tools, there is a huge discrepancy between organisations – many property developers and real estate agents have simply missed the opportunity to fully exploit social media channels. Estate agents and property developers thrive on the ability to build one-to-one relationships (creating trust is key to generating business). Getting to know consumers, engaging in personal conversations and showing interest in consumers is what property developers and real estate agents do best and this should easily be transferable to social media. Many estate agents and property developers are getting left behind in their social media presence: 1.  Simply have not gotten involved - lacking presence on `relevant `platforms and without a social media strategy. 2.  Missing engagement and advocacy with audiences. 3.  Missing integration of print and offline campaigns with social `media `marketing.
  4. 4. 4 Social Media & the Property Market The challenge is to develop and implement a holistic social media strategy and combine it with cross- channel efforts. The social media strategy needs to include the aspects of: (1) High Quality Content, well laid out (2) Key Performance Indicators (KPIs), clearly defined and measurable (3) Governance Model that allows the company to react ad hoc without having to run through several levels of approval, and (4) Customer Care Paradigm Shift Social Media Search Engines New Customers The Social Media Challenge
  5. 5. 5 Real Estate Agent Knight Frank With almost 21,000 followers on Twitter, Knight Frank’s strategically aligned social media approach engages with key audiences across a range of platforms – leading the industry in its use of social media. Source: Somazi “Top 5 Social Media Practices for Property Developers and Agents” •  Visual : Fantastic use of striking visual content that provides inspiration and interest in its properties, regularly updating its content on Twitter / Pinterest. •  Brand Advocates : Executives within the organisation engage and communicate as brand ambassadors through Twitter. •  Content : Its “Global Briefing” blog offers up-to-the minute analysis / opinion and is followed by numerous industry professionals – keeping its clients fully briefed. Property Social Media Success Story
  6. 6. 6 Statistics Visual content is king – 73% of homeowners said they are more likely to list with a realtor offering to do video. Property developers can extrapolate a similar effect on potential buyers. 84% of real estate professionals are now using social media Source: Social Media and Property What social media platforms are property professionals using? How comfortable are property professionals on social media?
  7. 7. 7 SoMazi At a Glance •  In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers. •  In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People. •  In 2010 Maz was asked to join a select research team at Oxford University’s Business School to address the subject of ‘Social Media and Innovation’. •  He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy Wales of Wikipedia, and Craig Newmark, founder of Craigslist. •  Maz is an advisory board member for the globally renowned “Social Media Week” and “Social Media World” events. SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary cross-channel social media amplification has seen him rise to become one of the world’s leading social media authorities. SoMazi operates on a simple principle – any involvement in social media should drive financial gain Contact Info: 18 Steynings Way N12 7LN, London England Maz Nadjm Mobile: 07960811351 Landline: 02035981294 Email: Website: Twitter: @Somaziww
  8. 8. 8 SoMazi