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EDUCARNIVAL 2016 at IIT DELHI - Presentation by Harvinder Batra


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Paper presentation on Brand Builiding Process for Schools today by Harvinder Batra

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EDUCARNIVAL 2016 at IIT DELHI - Presentation by Harvinder Batra

  1. 1. BRAND-BUILDING PROCESS FOR SCHOOLS TODAY NATURE, RELEVANCE AND TECHNIQUES HARVINDER BATRA  Meaning and Need for Branding in Education  Nature of Branding  Brand Building Process  Practices of few branded schools
  2. 2. Meaning and Relevance of Branding • Creation of a name, symbol or logo • Summing of attributes (institution’s name, history, reputation and environment) to create impression • Differentiating oneself for competitive edge • More than just a popularity exercise
  3. 3. Nature of Branding The Delicate Balance Involved • Clearly defined value set • Building relationships • Responsibility • Differentiation Commercialisation versus Nobility
  4. 4. Brand Building Process Steps and Evaluation • Sketching enrolment behavior • SWOT Analysis • Understanding the environment • Indentifying assisting factors • Delivering the promised • Evaluating achievement Always deliver what you promise
  5. 5. Lessons Learnt Experiences of few branded Schools • Staying connected with Alumni • News reports and/or use of Media • Good, interactive website and Presence on Social Media • Exchange Programs • Good guest faculty • Hosting and participation in inter-school events • Good academia and co-curricular
  6. 6. “All branding efforts should be backed by honest delivery in terms of student development which shall in turn boost the branding efforts being undertaken.” Conclusion