Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

EDUCARNIVAL 2016 at IIT DELHI - Presentation by Harvinder Batra

104 views

Published on

Paper presentation on Brand Builiding Process for Schools today by Harvinder Batra

Published in: Education
  • Be the first to comment

  • Be the first to like this

EDUCARNIVAL 2016 at IIT DELHI - Presentation by Harvinder Batra

  1. 1. BRAND-BUILDING PROCESS FOR SCHOOLS TODAY NATURE, RELEVANCE AND TECHNIQUES HARVINDER BATRA  Meaning and Need for Branding in Education  Nature of Branding  Brand Building Process  Practices of few branded schools
  2. 2. Meaning and Relevance of Branding • Creation of a name, symbol or logo • Summing of attributes (institution’s name, history, reputation and environment) to create impression • Differentiating oneself for competitive edge • More than just a popularity exercise
  3. 3. Nature of Branding The Delicate Balance Involved • Clearly defined value set • Building relationships • Responsibility • Differentiation Commercialisation versus Nobility
  4. 4. Brand Building Process Steps and Evaluation • Sketching enrolment behavior • SWOT Analysis • Understanding the environment • Indentifying assisting factors • Delivering the promised • Evaluating achievement Always deliver what you promise
  5. 5. Lessons Learnt Experiences of few branded Schools • Staying connected with Alumni • News reports and/or use of Media • Good, interactive website and Presence on Social Media • Exchange Programs • Good guest faculty • Hosting and participation in inter-school events • Good academia and co-curricular
  6. 6. “All branding efforts should be backed by honest delivery in terms of student development which shall in turn boost the branding efforts being undertaken.” Conclusion

×