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Yew Chung International School of Shanghai<br />Embracing and Engaging Our Children <br />						Through Global Education<b...
Warming up<br />
How many International Schools are in Shanghai?<br />A:   25<br />B:   28<br />
How many expat children attend schools in Shanghai?<br />A:   21,000<br />B:   24,000<br />
Ready?<br />
What is the first thing parents do<br />when deciding to relocate to Shanghai?<br />
Education for our children<br />Housing for our family<br />
Google search “Shanghai International School”<br />
How do we get mothers and fathers<br />emotionally excited about YCIS –Shanghai?<br />
What is stronger than the seal of approval from a mother?<br />
Our best marketers are our parents<br />
Primary Social Media<br />Objectives<br />Reach prospective parents and other influencers such as current parents through ...
Social Networks<br />
Monitor and Engage in <br />Microblog Conversations  <br />People ask questions in social media; besides, you get a chance...
EblastsBanner Ads & Newsletters<br />
School Mascot  “Hi Marshmallow!”<br />
Blog Posts/Tours/Contests<br />
Videos/Podcasts/Photography<br />
Social media marketing is not simply setting up a Facebook Page, Twitter account or Weibo account.<br />A thoughtful goal ...
Connecting the School Community <br />On A Social Networking Site<br /><ul><li>  Create content worth sharing
  Encourage appropriate content from students & parents
  Join the conversation
  Use relevant tools such as events for “Open House”
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YCIS Presentation

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Social Media Marketing for an International school in Shanghai.

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YCIS Presentation

  1. 1. Yew Chung International School of Shanghai<br />Embracing and Engaging Our Children <br /> Through Global Education<br />Shanghai, September 5, 2011<br />
  2. 2. Warming up<br />
  3. 3. How many International Schools are in Shanghai?<br />A: 25<br />B: 28<br />
  4. 4. How many expat children attend schools in Shanghai?<br />A: 21,000<br />B: 24,000<br />
  5. 5. Ready?<br />
  6. 6. What is the first thing parents do<br />when deciding to relocate to Shanghai?<br />
  7. 7.
  8. 8.
  9. 9. Education for our children<br />Housing for our family<br />
  10. 10. Google search “Shanghai International School”<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. How do we get mothers and fathers<br />emotionally excited about YCIS –Shanghai?<br />
  15. 15. What is stronger than the seal of approval from a mother?<br />
  16. 16. Our best marketers are our parents<br />
  17. 17. Primary Social Media<br />Objectives<br />Reach prospective parents and other influencers such as current parents through new social media avenues<br />Expand the reach of existing social media programs in reaching prospective students<br />Mobilize our alumni to assist in student recruitment through social media <br />
  18. 18. Social Networks<br />
  19. 19. Monitor and Engage in <br />Microblog Conversations <br />People ask questions in social media; besides, you get a chance to answer these questions and create brand awareness amongst parents, competitors, existing students, etc.<br />
  20. 20. EblastsBanner Ads & Newsletters<br />
  21. 21. School Mascot “Hi Marshmallow!”<br />
  22. 22. Blog Posts/Tours/Contests<br />
  23. 23. Videos/Podcasts/Photography<br />
  24. 24. Social media marketing is not simply setting up a Facebook Page, Twitter account or Weibo account.<br />A thoughtful goal is needed and so is our social media strategy. Engaging our parents in social media and empowering them to promote YCIS Shanghai can lead to high growth in brand awareness and ROI.<br />
  25. 25. Connecting the School Community <br />On A Social Networking Site<br /><ul><li> Create content worth sharing
  26. 26. Encourage appropriate content from students & parents
  27. 27. Join the conversation
  28. 28. Use relevant tools such as events for “Open House”
  29. 29. Use social ads with demographic targets (target students by age, education level & country)
  30. 30. Use API to integrate our website
  31. 31. Get help from alumni </li></li></ul><li>Our ultimate goal…<br />
  32. 32.
  33. 33. Thank you!<br />

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