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Samsung client spotlight

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Samsung client spotlight

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Samsung client spotlight

  1. 1. ©2012 LinkedIn Corporation. All Rights Reserved. 1 Client Spotlight: Samsung
  2. 2. Company Page and Groups
  3. 3. ©2012 LinkedIn Corporation. All Rights Reserved. Microsoft – 946,850 FollowersAmex – 165,659 Followers Who are the Samsung Followers? The majority of followers have been acquired organically… they tend to work for larger corporations… and they are mainly members who do not work for Samsung… …and are based in these markets. 93.4%
  4. 4. Company Page ©2012 LinkedIn Corporation. All Rights Reserved. Microsoft – 946,850 FollowersAmex – 165,659 Followers Samsung has 540,745 followers on their global company page
  5. 5. In addition they have over 11 local company pages With over 400,000 followers in total…
  6. 6. ©2012 LinkedIn Corporation. All Rights Reserved. Samsung: Showcase Page Samsung Semiconductor, Inc. provides the widest range of memory, logic, storage devices and LCD/OLED panels that enable feature-rich functions in: consumer electronics, mobile devices, and computing.
  7. 7. Activity on LinkedIn EMEA
  8. 8. ©2012 LinkedIn Corporation. All Rights Reserved. 0 1 2 3 4 5 6 7 8 9 Spain Italy Ireland South Africa Poland Germany turkey UAE Denmark Belgium Egypt Norway NumberofCampaigns Country Activity of Samsung in EMEA April 1st 2014-April 1st 2015
  9. 9. Germany  Galaxy Note 4  2 Campaigns  5/11/2014-30/11/2014  8/01/2015-10/01/2015  Display  300x250  Geo:  Germany  Targeting:  Seniority: Manager+ AND Industry: Computer Hardware, Computer Networking Computer Software, Computer and Network Security, IT and services, Internet, Nanotechnology, Semiconductors, Telecommunications, Wireless  Landing Page: http://www.samsung.com/de/consumer/mobile- device/note-smartphone/note-smartphone/SM- P9000ZKADBT
  10. 10. Denmark  Galaxy Note Pro  2 Campaigns  17/03/2014-13/04/2014  Display  300x250  `160x600  14/04/2014-23/04/2014  Display  300x250  Geo:  Denmark  Targeting:  ROP  Landing Page: http://www.samsung.com/dk/pro/#architect?cid =dk_banner_LinkedIn%20DK_TabPRO2014_2014 0316
  11. 11. Egypt  Galaxy S5  2 Campaigns  28/04/2014-5/06/2014  Display -300x250  5/05/2014-21/06/2014  Display  160x600  Geo:  Egypt  Targeting:  ROP  Landing Page: https://www.facebook.com/SamsungEgypt/app_ 282185338610412
  12. 12.  Company Page Roadblock  300x250  6/03/2014-11/04/2014  Targeting:  Company page: Samsung Electronics Italy  Landing Page: http://www.samsung.com/it/business/printingin novation/  Display  300x250  6/03/2014-31/03/2014  Targeting:  Function: IT OR Support OR Operations OR Data Analyst OR Data Centre Manager OR EDI Specialist OR Web Designer OR Software Developer OR Computer Software  NOT Training/Intern/Unpaid Volunteer Italy
  13. 13. Middle East  Galaxy Tab S  15/08/2014-14/09/2014  Display 10 line items  300x250  Geo:  UAE  Bahrain  Oman  Kuwait  Qatar  Targeting: 1.) Senior+ AND company size 200+ AND  Age 18-27 OR Intern OR Training OR Volunteer OR Bachelor OR Masters 2.) Manager+  Function: sales OR Marketing OR PR  Landing Page: http://www.samsung.com/ae/consumer/mobile- phones/tablets
  14. 14. Poland  Samsung Tab  16/12/2014  InMail  Geo:  Poland  Targeting:  Manager+  Industry: aviation-and-aerospace OR automotive OR chemicals OR machinery OR mining-metals OR oil-energy OR shipbuilding OR utilities OR textiles OR paper-forest- products OR railroad-manufacture OR electrical-and- electronic-manufacturing OR plastics OR mechanical-or- industrial-engineering OR renewables-and-environment OR glass-ceramics-and-concrete OR packaging-and- containers OR industrial-automation OR construction OR building-materials OR architecture-planning OR civil- engineering
  15. 15. South Africa  Galaxy S5  10/06/2014-30/06/2014  Display  300x250  Geo:  South Africa  Targeting:  ROP  Landing Page: http://www.samsung.com/za/consumer/mobile -phone/mobile-phone/smart-phone/SM- G900HZBEXFA
  16. 16. Target Audience on LinkedIn Typical Target Audience on LinkedIn – IT Decision Makers ©2012 LinkedIn Corporation. All Rights Reserved. 16 • Spain – 41,118 • Italy – 54,752 • South Africa – 31,457 • UAE – 24,512 • Norway – 10,969 • Denmark – 14,235 • Germany – 45,243 • Poland – 13,825 • Turkey – 14,174 • Belgium – 23,595 • Ireland – 10,884 • Egypt – 13,426 Functional area: IT AND Manager+
  17. 17. ©2012 LinkedIn Corporation. All Rights Reserved.
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