Franchising with Colt


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Colt is an international IT services company. We help businesses perform better by removing the complexity around delivering and integrating network, data centre and IT services. We have developed a new business opportunity to enter specific market segments via the franchising concept. This brochure explains how you can be part of this new business opportunity in the ICT market.

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Franchising with Colt

  1. 1. Franchising with Colt Revealing the Business Partnership Opportunity
  2. 2. Contents The SMEs ICT needs 3 Business Opportunity 4 A portfolio to address Customers’ needs 5 360°Marketing support & sales enablement 6 Colt Franchisee: European Network 2 Page 7
  3. 3. The SMEs ICT needs 42% of SMEs say Cloud makes it easier for them to scale their business. In the last 6 months, SME Cloud adoption increased by 10% 30% of Cloud services providers will be out of business by 2015... Hence SMEs are looking for a single respected ICT supplier 40% Cloud of SMEs feel would make them more flexible Source: (Study refers to European SMEs) (Study refers to EMEA SMEs) (Study refers to European SMEs) 3
  4. 4. Top SMEs ICT needs One-stop-shop Business Opportunity • New profitable recurring revenue stream to compliment revenues from existing portfolio of services • Move to new technologies, with no direct investment from Franchisee • Business advisory service from Colt including, market trends, training, brand, marketing & promotion • Partner with a single respected ICT supplier 4
  5. 5. Colt Franchise: Channel to market • Target market: Small and Medium businesses • Colt to establish a real partnership with committed Business Partners • Franchisees to sell their own portfolio of services & Colt Branded Services A portfolio to address Customers’ needs Communicate • • Connect • Internet Access • Voice and Voice-over-IP (VoIP) • Access Pack • IPVPN • Ethernet Hosted Exchange 2010 Fax2Mail Create • • • • Virtual servers Colocation Microsoft Office Hosted Virtual Desktop Collaborate Protect • Colt SharePoint • Microsoft Lync • Soonr WorkPlace • Firewalls • Cloud Back-up 5
  6. 6. 360°Marketing support & sales enablement 1 - Offers & proposition Build joint propositions, create added-value offers for SMEs, commercial offers & bundles, etc. 5 - Lead Generation & Digital Marketing Lead generation campaigns, visibility on, access to Colt’s Digital Marketing professionals, DM campaigns & support 2 - Asset Pack Co-branded templates and joint proposition documents, white paper, pricing lists, blog content, articles etc. 4 - Training & market intelligence 3 - External communication Franchisee training in class and online, brand training & support, competitive analysis, market intelligence PR & AR, new products / services external announcements, brand channel awareness, event 6
  7. 7. Colt Franchise: European Network 1 2 3 5 6 4 See below 1st Franchisees per Country: 1 2 3 4 5 6 Data Managed Services reseller in the UK 50 employees, 150 existing customers Voice Unified Comm, reseller in Belgium 35 employees, 400 existing customers French Voice, Data IT reseller 25 employees, 950 existing customers Spanish IT reseller and integrator 30 employees, 400 existing customers Telco and System Integrator operating in Germany and Austria 20 employees, 550 existing customers Italian IT reseller and integrator 30 employees, 400 existing customers 7
  8. 8. Nice to meet you • Founded 1992 - 21 years of trust experience • Shareholder stability (Fidelity: 64% shareholding) Listed on London Stock Exchange • Exceptional owned / operated European fibre network 20 data centres • 2012 Revenues €1,594.6 M +2.6% vs. 2011 • 2012 EBITDA €333.6 M +0.5% vs.2011 • 4900 employees in 16 countries • Over 35 000 organizations trust us About Colt: Colt is the information delivery platform, enabling its customers to deliver, share, process and store their vital business information. An established leader in delivering integrated computing and network services to major enterprises, midsized businesses and wholesale customers, Colt operates a 22-country, 43,000km network that includes metropolitan area networks in 39 major cities worldwide with direct fibre connections into 18,000 buildings and 20 carrier neutral Colt data centres. For more information, please contact us on: Tel: +32 2 790 1662 E-mail: Web: © 2013 Colt Technology Services Group Limited. The Colt name and logos are trade marks. All rights reserved.