Social Snapshot July 2014

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Check out the second edition of Performics new Social Snapshot which tracks social performance of industry leaders in automotive- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.

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Social Snapshot July 2014

  1. 1. NISSAN HONDA CHEVROLET VOLKSWAGEN FORD TOYOTA HYUNDAI MAZDA facebook twitter facebook 10,173,716 3,461,162 3,205,872 2,902,637 2,677,821 2,108,852 1,732,655 1,706,509 84,134 HIGHEST ACTIVATION RATE Post by Honda advertising its all-new 2015 Honda Fit ACTIVATION RATE: .8% FORD NISSAN HONDA TOYOTA VOLKSWAGEN KIA hyundai mazda 477,207 459,598 358,559 341,639 306,044 282,594 164,982 152,833 144,112 twitter most retweets Chevrolet's tweet promoting its internet capabilities for cars, trucks and crossovers with built-in 4G LTEWI-FI RETWEETS: 8,546 YOUTUBEYOUTUBE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics VOLKSWAGEN FORD VOLKSWAGEN M E T H O D O L O G Y P A R T I C I P A N T E N G A G E M E N T KIA CHEVROLET # Fans # Followers j u l y 2 0 1 4 SOCIALSNAPSHOT: auto chevrolet ford honda VOLKSWAGEN hyundai toyota kia nissan 295,724 181,930 125,836 86,076 70,463 58,696 32,531 26,664 14,986 mazda # Subscribers most viewed Nissan advertising its tough testing routine for vehicles as Bret Michaels performs his song "Tough Love" views: 1,632,352 Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Auto Average Leading Brand 33,395 42,753 61,217 64,483 153,438 252,782

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