1) The document discusses strategies for an airline company, airBaltic, to drive traffic to its website and increase online sales, including using social media to engage customers and test new content. 2) It emphasizes understanding customers, speaking their language by providing useful and meaningful content, and allowing customers to easily find what they need on the website. 3) The document recommends using social media as a test lab to understand customer sentiment and feedback, and to engage brand advocates who can spread the word and speak positively about the brand during difficult times.

1. How to catch online sales pioneers for travel website Karlis Smiltens Web Marketing Manager April, 2011

3. Network

5. STRONG BRAND PRESENCE generates traffic to website

6. Social media not only for chat

7. Entertain to display brand

8. Good old offline

12. SPEAK THEIR LANGUAGE Useful content, meaningful design

14. Allow to read what they searched for

15. Make your call to actions clear

20. KNOW YOUR CUSTOMERS and convert them into sales

23. Social shopping becomes more important

24. Social shopping with your friends as new trend Tested and confirmed by your friends:

25. WE DID, WE FAILED, WE SUCCEED Facebook FanDay

26. Allow customers to improve your product

27. Special does not mean good

28. Ask your friends to decide

29. FanDay for friends make them happy

32. Thank you!