Jon Rudoe, Sainsbury’s Director of Online, Digital & Cross-Channel recently spoke at the Internet Retailing Expo 2014 about building a successful multichannel sales and marketing strategy. I talked about our £1 billion online grocery business, how customer service is an important part of the growth of our online business, the power of Nectar data in multichannel retail and some our other initiatives from Click and Collect to eBooks and in store digital shopping.

1. Building A Successful
Multichannel Sales and
Marketing Strategy
Jon Rudoe, Director of Online,
Digital & Cross-Channel, Sainsbury's

2. The world is Multichannel

3. Multichannel is very different by category

4. For Sainsbury’s, the world is
very much Multichannel
‘SAINSBURY'S
ONLINE GROCERY
SALES HIT £1B’

5. For Sainsbury’s, the world is
very much Multichannel
‘TOTAL SALES UP
4.6% TO £25B’

6. The rules of retail
are very similar
across different
channels...

7. The rules of retail
are very similar
across different
channels...

8. Use your core
assets…

9. …Before
investing in new
ones

10. Understanding the
Multichannel
customer can be
a challenge

11. Retailers need to think differently about cut
through in the social media age

12. Innovation and experimentation is key

13. Innovation and experimentation is key
Click & Collect eBooks by Sainsbury’sMobile Scan & Go

14. Customers increasingly want seamless interaction
between channels across multiple devices in multiple
locations…
Web HomeStore

15. …but

16. Who could have predicted the change from this
(2005)...

17. …to this (2013)

18. Building A Successful Multichannel Sales and Marketing Strategy
Thank you