9. NETWORK TO… keep your marketing compass on course! Marketing Success Tip 1
10. Strengthen Your Business By Expanding Your Networks Your network is your net worth. “Networking links individuals who, through trust and relationship building, become walking talking advertisements for one another” Stephanie Spelsman
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13. Joint venture together
14. Refer work to each other
15. Help with overflow workWord of mouth referrals and repeat business are the lifeblood of SME’s
16. When people ask what you do be passionate, enthusiastic and brief. Elevator pitch – less than 10 seconds: Introduce yourself/your business Immediately ask about their business Ask for a business card If you see value, arrange to meet again Consider Your ROI For Networking
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18. What clients are you looking for
19. Give me promotional materials to promote your business
20. How do you will pass on leadsIf not prompted reverse above
21. One paid advertisement could equal the cost of an annual membership to a network for you and/or your key staff. Measure: Leads/customers secured from advert. Leads generated by you/key team as you grow relationships with those in a business group. Consider Your ROI For Networking
22. Seek Out Businesses With Customers In The Same Buying Cycle Consider: Redeems Joint ventures Cross sells Shared newsletters Shared offers Shared advertising Gifts to their clients Shared competitions Competition prizes for their clients
23. BUILD YOUR DATABASE TO… keep your marketing compass on course! Marketing Success Tip 2
24. One of your best assets for real growth and untapped profits. It doubles as a marketing tool and a tangible asset if you plan to sell your business. It is not a shoebox full of business cards Keep in touch with customers to keep your business top of mind. Enough to show you value the relationship without hassling your clients. Grow Your Business Through Your Database
25. 8 Database Strategies Send a tip to enquiries/quotes that didn’t convert Special offer just for current clients with end date Email/Tweet/Facebook friends for ripple effect Email stock reminders, last minute alerts/standbys Put news and information in your packaging Post flyers with invoices and statements Honour milestones – yours and clients Educate about your products/services
26. BRANDING TO ... keep your marketing compass on course! Marketing Success Tip 3
27. Drive Traffic To Your Website To Support Your Networking Place a CTA on business card Display your web address on everything Google Places, Yahoo Local and Bing Local Register for free web directories Create social media sites and link them all Write a blog Create a YouTube Add free downloads Online database builder Online shopping cart
28. Australian Bureau of Statistics Aust Social Trends, Patterns of Internet Access in Aust 2006, released 2007 Internet Usage: Rate of access: 16% in 1998 to 64% in 2006/2007 Broadband access same period: 16% to 43% Increased internet use greatest for 65-74 yr olds Online Shopping: In 2006/2007 61% of the 11.3 million people who used the internet at any site reported using it to buy goods and services for private use. 71% of all 25-34 year olds 34% of young people aged 15-17 42% of people aged 65+
29. 6 Thoughts To Build Your Brand With Your Point Of Difference Branding is all about perceptions and impressions Plan to be seen as the best possible choice. Identify what makes you different from your competitors? Study what makes customers/potential customers buy your products/services? Choose what do you want clients to remember about you? Decide how you plan to tell them?
30. Tell a customer what they should buy Let them know what happens when they buy Give them end results to look forward to Do it with the same conversational style used in the rest of your copy Don’t lose the connection at the end. Conversions to sales will improve. Always close with a Call To Action
31. Introductory Offer To Guests/Members 2 hour personal session to maximise your marketing potential
32. keep your marketing compass on course! Word of mouth influences purchasing decisions Today’s leads are tomorrow’s buyers and referrers Every day you delay is a gift to your competition
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