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Social Media
Wat kun je ermee?
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
1
2
3
Nieuwe netwerksamenleving
Introductie
Social media
• Geen doel maar een middel!
• Eerst denken dan doen
Kies voor een strategie:
Met wie wil je je verbinden
Op welke social media kanalen zitten ze
Wat zijn hun interesses, wat vinden ze (niet) leuk, belangrijk, …
Wat vertel je, wanner en hoe
Monitoren en meten: wat kevert het op?
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
Platformen
Platformen
• Stel doelen op, ga voor shares, likes, comments, verkeer naar je site
• Keep it simple and shareable. Korte krachtige tekst (40 tekens) met
een afbeelding / video
• Richtlijn van het aantal berichten: hou het behapbaar
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
Trends
What’s in it for you?
Delen van ervaringen
Gesponsorde content
Mobile
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
Dont’s
Do’s
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
Social Media
Introductie
Belangrijkste platformen
Trends
Do’s & Dont’s
Meten
Tools en ideeën
Tools / ideeën
Guide to social media success
http://www.simplybusiness.co.uk/microsites/
guide-to-social-media-success
Hootsuite
Canva
Tools / ideeën
Zijn er nog vragen?
guuswitjes@gmail.com

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