A series of talks hosted by the Forge & Co in Shoreditch, London. Startups - Cronycle, Furthermore & Browser present their insights into design and research for launching a technology product.

1. Finding your Niche

2. THE FIRST STEPS IN SECONDARY RESEARCH
• Who is Target Market?
• Size of Target Market
• Competitor Analysis
• Pricing considerations

3. WHAT VISION WILL YOU PRESENT TO YOUR TARGET MARKET
• What larger themes can you tie your product to?
• What is your target market reading?
• What problems are they encountering?
• What are journalists getting excited about?
• How does your target market communicate?

4. CRONYCLE
The collaborative research platform

5. CONTENT DISCOVERY
TRUSTED SOURCES + KEYWORD SEARCH = UNIQUE REAL TIME CUSTOM FEED

6. HOW TO USE CUSTOM FEEDS
• Take the publisher sites and twitter accounts of your target
market and filter them using keywords
• Access different points of view - are all articles positive or
negative? Try and get out of self-affirmation
• Don’t use keywords to spot other trends which you may not
be looking for

7. CONTENT ANNOTATION
Add relevant articles to a board
via feeds / browser / mobile
+ comment and annotate
= new and relevant knowledge

8. HOW TO USE BOARDS
• Create different boards for different purposes
• e.g. ‘Positive Reinforcement’, ‘Negative Reinforcement’,
‘Influencer List’

9. COLLABORATE WITH TEAM
Work with a small group that
shares the same goal

10. Accolades
Smart Insights
Top 4 Content
Curation and
Authoring Tool
“If you want to curate
content but don’t have a
lot of time, Cronycle is a
really useful tool”
The Next Web
“Top 8 Media Startup
you should check
out”
Forbes
“Platforms like Cronycle …
handing content curation
back to humans in order to
build an intelligent and
balanced picture of the world
around us as we consume
information.”
Accolades

11. cronycle.com
Sign up for a free account