Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Synopsis preentation by dj
1. RESEARCH PROJECT
Title:-Impact Of Primary Or
Secondary Packaging Of Personal
Care Products On Consumer
Purchase Decision
PRESENTED BY:-
DINESH JINDAL
GURPAWAN SINGH
2. CONCEPTUAL FRAMEWORK
VISUAL ELEMENTS
PACKAGING SIZE AND
SHAPE
PRINTED
INFORMATION
PACKAGING
TECHNOLOGY
Packaging
Colour
Font Style
Design &
Graphics
Nutritional
Information
Packaging
Material
Innovation
CONSUMER
PURCHASE DECISION
GENDER
AGE
INDIVIDUAL INCOME