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Designer Lifestyle Final Presentation
1. Team Director: Emma Coath
Team Contrarian and Archivist: Guillermo Cordova
Team Presentation Proofer and Discussion Board Poster: Eric Yu
Team Archivist: Emma, Guillermo, Eric
Final
2. Problem Statement 2
Initial Problem
For art college students, the lack of social connection is our focus because their
work satisfaction influences their mind, body, and schoolwork.
Final Problem
For Temple University, student organizations, a lack of communication between
them limits their creative capability for new ideas, projects, campaigns, and career
opportunities.
4. Key Takeaways from Interviews 4
Interviews - Students:
» Busy/Active
» Use social media to connect with clubs and events
Customer Interviews- SPO Leaders:
» Advertise differently on campus
» Talk about issues with members and Owl Connect
Channel Interviews - Faculty Members:
» Use Owl Connect or STARS helps certain clubs
» Need help with room reservations, allocating money, and collaborating with other clubs
6. Initial Value Proposition (VP) 6
For Temple University SPO members, your OwlBOOK is a an online
booking platform that allows clubs to enlist individual students, teams, or
other organizations to assist with projects, campaigns, ideas, or career
opportunities.
Student members and faculty will choose us because of its
comprehensive database, accessibility, and up-to-date information.
9. Experiment 1 - Guillermo’s Presentation to the Presidents
» College Council meeting on 3/29/19
» About 25 people attended
» 3/25 Presidents responded
9
10. Experiment 2 - Landing Page for SPO’s
Found SPO emails
through OwlConnect
2 Responses out of ~160
due to misconfigured
emails
10
11. Experiment 3 - A/B Test for Flyers
» Hung Flyers around Fox, Tyler,
and CST
» Recorded amount of traffic from
the QR Code through bit.ly
» 0 hits/ survey responses from
either
11
12. Experiment 4 - A/B Test for Websites
» Each website version was
sent to 3 different
Facebook groups and
tracked through Bit.ly
» Website A had 26 clicks
» Website B had 16
» No survey responses
12
A
B
14. Final Value Proposition Statement
For student organizations, Branch is an online platform that
allows them to advertise and collaborate on career goals,
events, or projects with university talent.
Student organizations will choose us because we will
facilitate both community and professional connections.
14
15. Competitors 15
Accessibility for
SPO’s, students,
and leaders
Temple-Focused
Customizability
Ability to advertise
events, projects,
and yourself
Direct Indirect
17. 17● Student
organizations
○ Clubs
○ SPOs
○ Guilds
○ Greek Life
● University Leaders
● Web development
technology
● Outreach
techniques to target
students
● Online platform for
Temple University
students to use at
Fox, Tyler, and TSG
● Active Referral
Plan
● Advertise to SPOs
● Online Platform
● University Funding
● Advertisement Revenue
● Development of platform
● Salaries and hourly pay
● Individual students
● Student
organizations
● Facilitates
collaboration
● Access to
updated
information
● Networking
opportunities
● Collect information
about clubs and
events on campus
● Market and
maintain user
experience on the
platform
18. Where we are headed next
Guillermo Cordova
Moving Forward
19. And find a market that does
Currently, students are not interested more websites, or improving their resumes.
They are, however, interested in networking and finding like-minded individuals.
19
Pivot
20. Process moving forward
Only interview
ordinary students
Rewrite the value
proposition
Redevelop the
solution
20
Slide 1: Title slide (Team name, team members and topic covered this week)
(Emma)
Interview log- Interviews conducted and learnings gained are clearly explained; significant implications are incorporated into final Problem Statement and Value Proposition
Initial and Final MVP are presented, along with experiments or other learning that led to changes
(Eric)
Experiment log- other experiments conducted, learnings gained are clearly explained and significant implications are incorporated into final Product-Market fit and final BMC
Provide Value Proposition Statement with specific focus on explaining and clearly communicating point(s) of distinction for your idea including who your current primary and secondary competitors are and why
(Guillermo)
Final BMC is provided with support from interviews/experiments for each section
Discussion of what could be done next (if project continued) provided and demonstrates understanding of continuous learning loop
Owl Connect, STARs (Student Training and Rewards System), and TSG (Temple Student Government) overwhelms clubs’’ responsibilities and does not organize proper strategies to help them reach their full potential.
Results:
Members may be required to have major-specific members.
They are career-oriented, and utilize the networking and professional development provided by their SPO to help with professional growth.
Non-major students of the clubs find entertainment in these social events as an outlet.
Advertising for newer clubs is difficult.
Member inclusivity and college schedules change the career perspectives of the clubs.
Eric’s Interview:
“Tyler students and Klein students reach out often. We’ve created a creative team enlisting Tyler students. Reaching out to other schools/ majors “It’s something we struggle with a lot.” Current campaigns and announcements are pushed out via word of mouth. We rely on an advisor in the business school to communicate with other departments - if she went and left tomorrow we would have no way to to communicate besides our pre-existing connections. “It’s a pain.” “Want to increase communication.” “I think you are onto something.”
Emma’s Interview: “Not every org is active on Owl Connect, I don’t always post events on owl connect, I send emails, disadvantage for certain students how student/orgs use it. When orgs don’t post events they may not exist.”
Guillermo’s Interview:
Eric’s Interview:
“Tyler students and Klein students reach out often. We’ve created a creative team enlisting Tyler students. Reaching out to other schools/ majors “It’s something we struggle with a lot.” Current campaigns and announcements are pushed out via word of mouth. We rely on an advisor in the business school to communicate with other departments - if she went and left tomorrow we would have no way to to communicate besides our pre-existing connections. “It’s a pain.” “Want to increase communication.” “I think you are onto something.”
Emma’s Interview: “Not every org is active on Owl Connect, I don’t always post events on owl connect, I send emails, disadvantage for certain students how student/orgs use it. When orgs don’t post events they may not exist.”
“Making an app for the Temple community to use to communicate”
“Owlbook helps increase communication between students faculty and staff”
“Owlbook is an online platform that allows SPO’s to work together online”
Temple students can use this platform to help meet others and participate in events on campus.
This 3rd party service will help track information necessary for collaboration and building events for students.
Our prototype will alleviate the pains of enlisting help for SPO projects in clubs and basic necessities (attendance, supplies, room reservations, calendar options).
“Making an app for the Temple community to use to communicate”
“Owlbook helps increase communication between students faculty and staff”
“Owlbook is an online platform that allows SPO’s to work together online”
Temple students can use this platform to help meet others and participate in events on campus.
This 3rd party service will help track information necessary for collaboration and building events for students.
Our prototype will alleviate the pains of enlisting help for SPO projects in clubs and basic necessities (attendance, supplies, room reservations, calendar options).
Significant implication- FOX SPO’s aren’t as interested as we had previously thought
Learnings gained- shifted some of our focus away from fox pursuing other schools
Significant implication - OwlConnect has even more problems than we thought
-informed our decision to make ‘continuously updated current information’ one of the value propositions of Branch
Significant implications:
Trying to figure out if people value the benefits that we’re providing - gain experience, find clubs, expand your network - or if they value an actual platform something that exists already
Facebook:
It wasn’t enough interest for them to reach out - led us to believe that maybe it was time to pivot
Our points of distinction isn’t a single feature of benefit, its an amalgam of different benefits that we’ve seen across other platforms
We need to focus further on the customer and ask questions such as: How do you network within Temple?
