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Social Media 
Redesign School Culture & Learning
Michael W. Niehoff 
Systems & Leadership Coach, FCOE 
Former Principal Minarets HS 
Google Certified Teacher 
Past CUE/CVCUE Site Leader of the Year 
Past Region IX ACSA Secondary Principal of the Year 
twitter: @mwniehoff 
e-mail: mwniehoff@gmail.com 
cell: (559) 287-4078 
blog: changingislearning.blogspot.com 
facebook: facebook.com/michael.w.niehoff 
website: michaelniehoff.com
Social Media 
The New Literacy
Higher Education 
27 percent of respondents 
said they had Googled 
prospective students, and 
26 percent had looked up 
applicants on Facebook.
Higher Education 
35 percent said they 
found something that 
negatively impacted an 
applicant's chances of 
acceptance.
Professional World 
37 percent of employers 
said they used social media 
to screen applicants, and 
over 65 percent checked 
out applicants' Facebook 
profiles.
Professional World 
According to a recent 
study, 1 in 10 job seekers 
h a v e l o s t a j o b 
opportunity because of 
their social media profile.
Professional World 
In the U.S. alone, the total 
was 8 percent among 
those 16 to 24 years old 
and 5 percent for those 
25 to 34 years old.
training?
–Electronic Communications: Adapting 
p re s e n t a t i o n ma t e r i a l s f o r we b - b a s e d , 
videoconference, and teleconference formats; 
tai lor ing the agenda and content for a 
geographically diverse audience; using social 
media effectively.
training?
ONE’S 
PLN
YOUR 
PERSONAL 
BRAND
ART 
MUSIC 
PHOTOGRAPHY 
PERFORMANCE 
WRITING 
BUSINESS 
PUBLISHING
SOCIAL 
MEDIA 
& THE 
CULTURE 
OF LEARNING
News Feed Right?
Event Promotion
Curriculum.. 
live feeds from the classroom
Opportunities
Student Recognition
Awards....
Your Living Yearbook
Staff Recognition
Motivational, Inspirational
Professional Issues
Sharing Student Work
Sharing Staff Work
Social Emotional Health
Cultural/Diversity Ed.
Field Trips, Real World
Alumni Connections
INSTRUCTIONAL 
USES
should you be 
friends with and/or 
connected with 
students on 
social media?
Lessons... 
• For example... Create a 
hashtag ... 
• #FrenchRevolution 
• Takes users straight to 
“your own space” on 
Twitter..this is like having 
an on-line class 
• Instantly becomes an on-line 
threaded discussion 
that outlasts the shelf life 
of that class that day
Surveys and Opinions 
without talking to you 
• Instant results by favorites and retweets to 
your lessons, events and projects
Create a trend, tailored just for 
you/your classes. 
• Gives users the ability to create movement of influence on a 
particular event, person, era 
• Competition between classes 
• Twitterpics
Relationships w/students 
• 140 characters 
does not seem 
like a great deal 
until you see 
them in their 
own twitter 
world. 
• Reciprocity 
• Accountability 
• What is really 
important
THE FOLLOWING... 
• Those who follow 
• Those who have followers 
• Why?
Social Media Recogntion
could you give 
select students 
admin. rights to 
your school’s 
social media?
Social Media 
A New Literacy 
twitter: @mwniehoff 
e-mail: mwniehoff@gmail.com 
cell: (559) 287-4078 
blog: changingislearning.blogspot.com 
facebook: facebook.com/michael.w.niehoff 
website: michaelniehoff.com
Social Media Literacy for Culture & Learning Presentation Fall CUE 2014

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