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Growth Marketing Conference - Clayton Wood - Road To Doubling Traffic From SEO in 3 Months

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Clayton is an author, speaker and founder of a number of marketing brands. Marketing Director and managing partner of numerous successful online marketing brands. He's been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.

Clayton is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps achieve goals for brands, their families and their communities.

Clayton helps manage a group of employees who he believes are capable of disruptive leadership that can help change the face of online marketing. He believes people are far more capable than they think they are given the right encouragement and help.

He’s managed thousands of online marketing campaigns across the globe, helped start ups be profitable in three different countries for over 10 years.

Specialties: SEM, SMO, Reputation Management, Search Engine Optimization

Published in: Marketing
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Growth Marketing Conference - Clayton Wood - Road To Doubling Traffic From SEO in 3 Months

  1. 1. 1 Doubling Traffic Road to doubling traffic from SEO in 3 months Clayton Wood
  2. 2. 2 Clayton Wood I’ve done a bit of SEO, founded and grown two SEO agencies both to over 200 employees. Endless Rise in 2011 and SEO Reseller in 2014. I’ve managed over 1,000 SEO projects, watch rankings for around 60,000 keywords and have operated projects across the globe. I like hacking stuff, especially SEO. Today we’re going to show you some interesting hacks I’ve learned to dramatically increase rankings. Stay focused, and let’s get into it.
  3. 3. 3 Road To Doubling Traffic in 90 Days Follow these exact steps to double your rankings & traffic Hack 1 You’re not following Google’s mantra and it’s hurting your traffic. Hack 2 Google’s secret communication portal they reward you for using. Starting Line Google Analytics monthly traffic stats SEM Rush for ranking stats.
  4. 4. 4 Hack 3 Steal the traffic from the major competitor in your space. Hack 4 A rising (keyword) tide raises all ships. The keyword roadmap is already there. Hack 5 Scaling the un-scalable SEO tasks and the tools to do it with. SEO effort is in a constant state of momentum either of ranking/traffic increase or decrease. This momentum is directly effected by the efforts of you and your team and are supported by outside factors like backlinks, on page optimization and social media.
  5. 5. 5 1 2 3 4 90% and up Compression Responsiveness Rendering Hosting UX 85% and up Server Response Javascript Caching 80% and up Minifying Elements Image Size HTML 75% and up Broswer Behavior HTML CSS Page Speed Effects 2 of Google’s Ranking Signals “search results for the resources having longer loads times can be demoted.” - Google
  6. 6. 6 Clients have seen a 50% increase in rankings from correcting these errors. This should be a monthly check done by an SEO or developer on your team and are some of the fastest ways to increase rankings and traffic quickly. Constantly Check Errors If there are errors Google may not even have the pages in their index. Encourage Google To Index This is a ranking killer that’s happening on a lot of sites. Take Up More Real Estate Encourage to display your most converting pages in search results. Faster Loading With Schema Testing shows Google ranks structured data higher. Sitemap Highlighter Site Links Errors Over 75% Of My Customers Weren’t Using GWT This is our one shot to communicate with Google bot, and open communication is key!
  7. 7. 7 Tier 1 Content Review or Blog Tier 1 Media Website Tier 2 Infograph Tier 2 Feature Tier 2 Publication Tier 2 Press The hack is in the source of the TLD the inbound link is coming from. It should be the same as your competition (and more quantity). Anchor text must be diversied and synthsized randomly to cover a family of related phrases. Keyword phrases should always have the root word in them. All links have to be coming from TLDs in a good neighborhood (Check backlink portfolio health with SEM Rush). Workflow For Stealing Competitor Traffic Layer this process like a funnel and make sure you have a lead magnet
  8. 8. 8 Keyword Calendar Use for blogging on your site (3-5 keywords) per blog post. Anchor Text 80% Consistency 95% Indexing 70% Ahref 95% Rising (keyword) Tide Raises All Ships Here’s how to find the fastest, easiest way to improve keyword rankings
  9. 9. 9 This hack starts and stops with an intern, VA or a combination of tools. Getting the linkable content in right hands is simple. Use customer personas on your potential linking assets, find where they are, and put the content in front of them. Scaling The Un-Scalable Create an assembly line of syndication for maximum back links
  10. 10. 10 Here’s the deck Presented by: Clayton Wood ClaytonWood@gmail.com

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