PP

1. DISCOVER SPORT
A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*

2. KAREN
THE AGELESS ATHELTE
55 YEARS OLD
DALLAS, TEXAS
ASPIRATION FOR A
HOLISTIC HEALTHIER
LIFESTYLE
APPRECIATES EXPERT
GUIDANCE THROUGHOUT
HER ATHLETIC JOURNEY
A G E L E S S A T H L E T E S
FAMILY
HEALTH
COMMUNITY
FINDING TIME TO BE ACTIVE
MOTIVATIONS VALUES FRUSTRATIONS
FEMALES, AGED 45+, USA
45 - 64 YEARS OLD
LACK OF CONFIDENCE

3. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
DIFFICULT TO FIND ALL THE RIGHT TOOLS IN
ONE PLACE TO LIVE A HEALTHY LIFESTYLE
DISCOURAGES
ACTIVE
LIFESTYLE
RISK OF MENTAL
& PHYSICAL
HEALTH PROBLEMS
LIMITED SENSE OF
COMMUNITY
P R O B L E M S TAT E M E N T:

4. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
O P P O R T U N I T Y:
NIKE
DISCOVER
PACK
HOLISTIC BENEFITS FOR PHYSICAL & MENTAL HEALTH
BASIC TOOLS TO RE-ESTABLISH THE CONNECTION & PRIORITY TO SPORT
ENCOURAGES AGELESS ATHLETES TO EXPLORE NEW WAYS TO CONNECT
WITH FAMILY & COMMUNITY THROUGH SPORT

5. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
W H AT ’ S I N C L U D E D :
APPAREL
MENTAL HEALTH
GUIDANCE
EXCLUSIVE
NTC ACCESS
EXERCISE +
NUTRITION
INFORMATION
TOP, BOTTOM &
PAIR OF SHOES
INSTRUCTIONS AND
GUIDANCE ON THE
HEADSPACE APP

6. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
C H O I C E O F S P O R T:
RUN/WALK
YOGA
CYCLING
KAREN
SELECTS
SPORT
1

7. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
C O N S U M E R C U S T O M I Z AT I O N :
CYCLING
KAREN
SELECTS
APPERAL
2

8. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
YOUR JOURNEY BEGINS HERE
V I E W O F P E R S O N A L P A C K :
3
KAREN’S
PERSONAL
PACK

9. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
S E R V I C E B E N E F I T S :
4
KEY
SERVICE
EDUCATION

10. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
N I K E R E TA I L E X P E R I E N C E :
KEY BENEFITS:
ABILITY TO RETURN PRODUCT
SERVICE ASSISTANCE BY NIKE EMPLOYEE
CUSTOMIZE DISCOVER BOX

11. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
K E Y I N S I G H T S :
OMNI
CHANNEL
BRAND
LOYALTY
COMFORTABLE ONLINE
HOWEVER, MAJORITY FAVOR
IN-STORE EXPERIENCE
QUALITY SERVICE & PRODUCT
CREATES STRONG RELATIONSHIP
WITH CONSUMER

12. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
L E T ’ S TA L K M O N E Y:
SIMPLIFIED REVENUE MODEL
COMPETITIVE PRICES
LOYAL & RETURNING CUSTOMERS
GROWTH OPPORTUNITIES

13. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
P R O J E C T E D R E V E N U E :
ANNUAL
REVENUE
150M
$92,000
ANNUAL REVENUE OF AGELESS ATHLETES
3%
PERCENTAGE OF ANNUAL REVENUE SPENT ON
APPAREL + FOOTWEAR
$200
COST OF DISCOVER PACK
1%
OF AGELESS ATHLETES ARE ACTIVE CONSUMERS

14. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
PHASE 1
F U T U R E G R O W T H :
PHASE 2 PHASE 3
GROW
DISCOVER
PACK
GLOBAL
ROLLOUT
PARTNER &
LAUNCH INTO
WHOLESALE

15. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
W H AT W E N E E D :
RESOURCES FOR MARKETING & STORYTELLING
SUPPORT TO PARTNER WITH NIKE.COM & NIKE APPS
CREATE AN OMNI-CHANNEL EXPERIENCE

16. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
T H E T E A M :
GRIFFIN
ROSE WILLMICHAEL
MAX HALEY HUNTER

17. A TIMELESS COLLECTION FOR THE AGELESS ATHLETE*
T H A N K Y O U !
A N Y Q U E S T I O N S ?