2. GEN Z: MEDIA CONSUMPTION HABITS
THE ASK
ANALYZE THE TOP WAYS GENERATION Z CONSUME CONTENT.
3. GEN Z: MEDIA CONSUMPTION HABITS
6-23 YEARS OLD
~300,000 GEN Z WITHIN CHICAGO
GENERATION Z
4. GEN Z: MEDIA CONSUMPTION HABITS
SCREEN
TIME
ENGAGING 10 HOURS
A DAY WITH ONLINE CONTENT
*ALL DATA IS BACKED BY SECONDARY RESEARCH*
SPENDING
POWER
$200 BILLION
IN SPENDING POWER
SHORTENED
ATTENTION
SPAN
HAS AN AVERAGE ATTENTION
SPAN OF 8 SECONDS
INSIGHTS
5. GEN Z: MEDIA CONSUMPTION HABITS
GENERATION Z: THE BREAKDOWN
6-12
YEARS
OLD
18-23
YEARS
OLD
13-17
YEARS
OLD
*ALL DATA IS BACKED BY SECONDARY RESEARCH*
6. GEN Z: MEDIA CONSUMPTION HABITS
*ALL DATA IS BACKED BY SECONDARY RESEARCH*
6-12 YEAR OLDS
TIKTOKWHATSAPPINSTAGRAMSNAPCHATVIDEO GAME
STREAMING
CONSOLE
VIDEO GAMES
SMARTPHONE
VIDEO GAMES
TV
STREAMING
TV
CABLE
YOUTUBE
7. GEN Z: MEDIA CONSUMPTION HABITS
*ALL DATA IS BACKED BY SECONDARY RESEARCH*
13-17 YEAR OLDS
TIKTOKWHATSAPPTWITTERCONSOLE
VIDEO GAMES
TV
STREAMING
VIDEO GAME
STREAMING
SNAPCHATINSTAGRAM FACEBOOKYOUTUBE
8. GEN Z: MEDIA CONSUMPTION HABITS
*ALL DATA IS BACKED BY SECONDARY RESEARCH*
18-23 YEAR OLDS
TIKTOKWHATSAPPTWITTER VIDEO GAME
Streaming
TV
STREAMING
DATING
APPS
SNAPCHATFACEBOOK INSTAGRAMYOUTUBE
9. GEN Z: MEDIA CONSUMPTION HABITS
OPPORTUNITES
TOP DATING APP USED BY 18-23 YEARS OLD
TOP DATING APP IN THE MIDWEST
NINJA: CHICAGO AREA NATIVE
NADESHOT: CHICAGO AREA NATIVE
MOST TOP 20 SHOWS AMONG ALL
STREAMING SERVICES
ALLOW ADS THROUGHOUT PROGRAMING
