Allure consumers when they are already in the mood to buy. Mall Advertising can be regarded as a Point of Sale Marketing. It involves advertising within the premises of the Mall such as ads on entry arcs, standees, digital screens and banners, dropdowns etc. Attracts diverse audience in a comfortable and receptive environment.
2. INTRODUCING
www.buymediaspace.com
• A New way of OOH Media Buying
• Exact Location & Verified data for
Better Planning
• Integrated Media Planning &
Buying Platform
• Transparent Pricing & Best Deals.
• Broadcast your Requirement to
get proposals from large number
of media vendors
Accurate
Data
Transparent
Req.
Broadcast
Huge
Inventory
Geo
Tagged Site
Integrated
Visit our platform or Call us today www.buymediaspace.com
3. Mall Branding
Allure consumers when they are
already in the mood to buy.
Mall Advertising can be regarded as
Point of Sale Marketing.
It involves advertising with in the
premises of the Mall such as ads on
entry arcs, standees, digital screens
and banners, drop downs etc.
Attracts diverse audience in a
comfortable and receptive
environment.
3
Mallscape Advertising-directly at the point of sale!
4. +Innovations
Options
1. Entry Arch 2. Food Court Ads
3. LED Screens 4. Sampling
5. Standees
& Cut Outs
6. Glass Lift Shaft
7. Elevators 8. Drop Down
5. Entry Arch
Advert are displayed at the entry gate of
the mall.
These adverts are not likely to be missed
by any visitor
Prime Location of Mall Branding
6. LED Screens
These screens are usually placed at the
centre of the Mall premises or where it is
most crowded
Highly engaging digital ads are played on
the screens.
Minimum 10 second duration Ad for 1
week is taken in most Screens
7. Standees and Cut outs
They are printed rectangular Adverts,
standing on the floor.
They can be placed anywhere in the Mall
premises be it the compound, lobby or
corridors.
8. Drop Down, Glass Lift Shaft & Elevator Wraps
Drop Down is another form of mall
advertising. These are placed handing from
the top.
Glass Lift Shafts are placed on the Glass
of lift shafts. They are highly attractive and
omissible.
Elevators Wraps are the elevators
adorned with company logo and graphics.
9. Innovations
The innovative techniques that can be
executed in Mall Branding is high in
number. Companies can do Activations to
engage with customers. Human Banners
are another commonly found and appealing
technique in Mall Branding.
Want to execute something out of the box! Let’s Discuss!
10. The Advantages
Point of Sale Marketing: Mall Advertising is an End-
Point Marketing, providing an opportunity to reach
individuals when they are in their best mood to buy.
Hyper Local: As Malls is location specific, brands
can easily target the local audience, and mould the
advertisement accordingly.
Impulse Buying: Consumers are already standing at
a shopping place, exciting adverts will impulse, even
the not so interested individuals into buying.
Experiential Marketing: Through the options like
sampelling, kiosks etc Brands can build higher
customer engagement.
11. Challenges
There is high competition to stand out and allure the
consumers
Only a specific location can be targeted through Mall
advertising.
Since there are numerous ad opportunities in Malls,
it is possible that the ad gets missed by the
consumer if not rightly placed.
12. About Us
BuyMediaSpace is a PAN India Marketing and Advertising
Agency for all offline advertising campaigns, with over 22 years
of industry experience. We understand the importance of
Branding and Advertising very well & provide you with creative
tailor made solutions on Auto Rickshaw Advertising in India,
helping you present your best self to the potential customers
and building an edge over your competitors.
Mail us: support@buymediaspace.com
Contact us: 63602 14181
12