Retail displays can engage and convince consumers through visual and emotional stimuli that influence purchasing decisions. Effective displays entice visitors inside with attractive window displays and signage, create a positive first impression inside with vibrant graphics, and draw attention to specific products and promotions. Additional opportunities include promoting add-on sales near checkouts and creatively displaying stock in public areas. Retailers should consider customers' entire shopping journey and how displays can encourage future visits.

1. RETAIL
DISPLAYS
How can retail displays engage and convince consumers?

2. How can retail
displays engage and
convince consumers?
The way a consumer perceives a retail
store can have a huge impact on their
buying decisions. Here, we take a look
at point-of-sale display opportunities
that retailers can’t afford to miss.

3. PURCHASING DECISION
In the retail world, ‘point of sale’ (POS) is a widely used phrase…
but it means different things to different people. To some, it’s
simply the checkout, where a customer makes their purchases
and is therefore quite literally the point of sale. To others, it’s the
entire in-store shopping experience, encompassing everything
that leads up to a purchasing decision – and thus action which
can include a range of signage mediums and display tactics.

4. http://www.cestrian.co.uk/retail/
CUSTOMER JOURNEY
According to recent research by US trade body The Shop Association,
more than 70% of purchase decisions are made in-store as a result
of visual and emotional stimuli. That’s why it’s so important to consider
the customer journey of your store visitors, especially when choosing
retail display products and where best to position them for maximum
impact. So, let’s look at some of the primary opportunities for retailers
to engage and convince consumers…

5. http://www.cestrian.co.uk/services/retail-window-display-solutions/
ENTICE
VISITORS
INSIDE
Let’s start with the external
appearance of your store.
The quality and clarity of
your branding signage and
window display could either:
A
B
Attract the attention of casual passers-by who like the
look of what’s on offer; and how you’re presenting it.
Confirm to someone previously aware of your
store that they want to take a closer look.

6. IN EITHER CASE
A poor window display or scruffy signage could have
the opposite effect and actually make a potential
customer decide NOT to go inside.
So, make sure that opportunity doesn’t go to waste.

7. http://www.cestrian.co.uk/services/digital_wallpaper/
http://www.cestrian.co.uk/services/fabric-frame-displays/
First impressions matter
So when customers enter your store,
the ‘big picture’ should be an impressive one.
By extension, this helps form the perception
that your brand and service are also impressive.
From fabric frame displays to large-format wall
dressings such as digitally printed wallpaper,
there are lots of options available to make
your store look vibrant and exciting,
using printed graphics of the upmost quality.

8. http://www.cestrian.co.uk/services/aluminium-frames/
http://www.cestrian.co.uk/services/free-standing-display-units-fsdus/
http://www.cestrian.co.uk/services/motion-led-light-boxes/
Whether you’re introducing a new product, or changing campaigns
with the seasons, as customers walk through your store you can
choose creative displays to draw attention to particular promotions.
For example, in a sports shop, a motion light box could highlight a
new style of training shoe, while a freestanding display unit could be
stacked with yoga mats or footballs on special offer.
You can also incorporate digital media into campaigns, by mounting
screens and other accessories seamlessly onto fabric displays,
supported by lightweight-yet-strong aluminium frames.

9. https://www.cestrian.co.uk/our-work/arco-tension-fabric-systems/
About stock storage
Sometimes it’s necessary to store stock on the
shop floor – but it doesn’t need to look messy.
Why not turn it into another opportunity to
market your wares?
For example, take a look at what we did for a
safety workwear retailer. The business needed
to neatly and safely conceal supplies in a
public-facing area, using a method that
integrated with their existing racking system.

10. http://www.cestrian.co.uk/services/pos-stacking-cubes-2/
GIVE THE CONSUMER
MORE IDEAS
Both throughout the store and at the till, display options such as POS stacking cubes
are a simple yet effective way to promote additional messages and upsell.
They’re quick to produce and extremely easy to install and move around,
so you can place them wherever you want to give customers an extra nudge.
For example, placed near the checkout, they could announce an upcoming sale – so
as the consumer waits to make their purchase, they feel motivated to visit again soon.

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LET’S TALK
At Cestrian
We don’t just manufacture fantastic print products. We can also support you with designs, assembly,
merchandising, nationwide installation and more. Simply get in touch with our retail team to begin your journey.
www.cestrian.co.uk | sales@cestrian.co.uk | 0161 488 3300