ProblemThe disparity between undiscovered musicians and signedartists on major record labels is huge. The one, single factorcausing this disparity is Exposure. Exposure = units sold.There are two ways to gain exposure:1. Signed with Record Label • One in a Million shot • A high level of exposure needed2. Gorilla Online Marketing • Book own shows • Manage online presence (Youtube, Twitter, FB, etc) • Record own albums (ex. Kickstarter artists)
SolutionThe solution is Gopherscout. Gopherscout is a music radio appthat showcases unsigned musicians and empowers itslisteners to vote, critique, and share their discoveries with theirsocial networks. It is “Pandora meets American Idol”.Gopherscout Features:• High quality unsigned music• User Voting (thumbs up and down)• Gopherscore - (crowd-curated score; similar to a Klout score)• Song attribute tagging• User leveling up• Social Integrated • Sharing • User Following
Business Model Freemium Model • Instagram route • User traction and community is priority • No charge to artists or usersPossible Revenue Streams (if needed/future) • Video/Audio ads between songs • Artist fees per upload
Business Model cont. Copyright Hack • Unlike signed artists, unsigned artists own their music copyrights• Upon registration, artists must agree to waive any royalty payments for plays on Gopherscout • Therefore, Gopherscout will not pay DMCA license fees • Result: a Lean Operation and higher Operating Margin • Artists join Gopherscout for Exposure, not sales
Market Music Streaming Market- Pandora and Spotify dominate the market- Difficult to enter and differentiate Competition1. Direct - Myspace, Reverbnation, and Youtube - These sites host unsigned music, yet are organized as libraries. They require users to actively search the catalogues for unsigned music.2. Indirect - Pandora and Spotify - These sites offer signed music, however still compete with Gopherscout over “User Listening Time”.
DifferentiationDelivery Model - Music consumption is a passive behavior. Users listen to music while driving, working, exercising, cooking, etc. - Therefore, Gopherscout will deliver music actively to user (streaming radio) making music discovery second nature.User Empowerment - Voting makes a difference. It creates the Gopherscore, which validates the song/artist’s quality. - User opinion. Users can express the “why” behind their votes by choosing musical attributes associated to the song. - Music appreciation is re-imagined with Gopherscout.Social Integration - Sharing - Users can expose their music discoveries to their social networks (Facebook, Twitter, etc). - Following - Users can follow each other and listen to music other’s have “liked” (ex. Simon Cowell Gopherstation).
TeamFrancis Galvez - Founder / CEOGopherscout is Francis’ brainchild. He is a natural artistdriven by passion, spirit, and the undiscovered. Apragmatist who embraces the process of creativedestruction; iterate and rebuild. Francis is fueled, humbled,and inspired by music.Quentin Garcia - Co-founderQuentin drives the artist experience and vision forGopherscout. An analytical rocker that lived the unsignedlife and understands the modern musician. Quentin eats,breathes, and dreams music.
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