The document discusses social media monitoring, highlighting a user named Jane who is part of the target audience. It outlines her interests, such as politics, fashion, and TV shows, as well as her demographics and engagement preferences with various media channels. The content emphasizes the importance of tracking audience behavior to enhance marketing strategies.

2. MEET JANE.

3. J A N E T W E E T E D A B O U T Y O U R P R O D U C T.
and she tweeted about this, once.!
This is what you’ll have with social media monitoring.

4. JANE IS YOUR TARGET GROUP.
Wouldn’t you like to follow and check what they do
for an infinite time?

6. She hangs out at Torstrasse
to eat.
She goes to Das Schloss
to shop.
She attended Berlin
International Film Festival.
She is not happy with
Vodafone.
She likes
Max Riemelt
as a TV Series
actor. She mostly talks about politics
and social responsibility.
She follows Pamela Reif
on Instagram.
She watches
Suits and
House of
Cards.

11. Demographics
Check the age and
gender of your audience
with our face recognition
technology.

12. Interests
Check the
interests
of your audience.
%20 Sports
%18 Fashion
%12 Humor
%14 Activism

14. News Channels
Check the most
engaged
news channels of your
audience.

15. Radios
Check the most
engaged radio channels
for your media buyings.