This presentation will teach you the 5 building blocks of an effective digital marketing strategy. This is must have information for established businesses and start-ups alike. Harness the power of the internet, one of the most effective ways to grow your business. http://goldpromotion.com

1. BY: GOLDPROMOTION.COM

2. INTERNET MARKETING
ESSENTIALS
 This presentation will teach you the 5
building blocks of an effective digital
marketing strategy.
 This advice applies whether you have 1
employee or 1000.
 The Internet is the most powerful way to
market businesses today.
goldpromotion.com

3. PROFESSIONAL WEBSITE
THAT IS BUILT TO CONVERT
 A professional, mobile-ready website
establishes the credibility of your business
online.
 Your website should be designed with the
user in mind and optimized to convert visits
to leads, sales, email signups, etc.
 It should be easy to use and a benefit to
your target market.
goldpromotion.com

4. SEARCH ENGINE
OPTIMIZATION STRATEGY
 Keyword research should form the
foundation of your SEO strategy.
 Understand the competition.
 Are you optimizing for organic search,
local search, or both?
 Remember: Google is King.
goldpromotion.com

5. SOCIAL MEDIA STRATEGY
 Reach your target market with pin point
accuracy and drive traffic through social
media.
 It is cheap & easy to get started.
 Understand your demographics and set
your social strategy accordingly.
 Paid advertising can provide a strong ROI
in direct response campaigns.
goldpromotion.com

6. ONLINE ADVERTISING
STRATEGY
 Display advertising can be used to
augment the traffic from search and social
media.
 Google AdWords is a great place to start.
 Media buys on niche websites can offer a
low cost per conversion.
 Don’t forget mobile!
goldpromotion.com

7. ANALYTICS & REPORTING
 Analytics provides you insight on where
your visitors are coming from and what
they are doing on your website.
 It is essential for measuring the
effectiveness of SEO and paid advertising.
 Provides your business the information
needed to make intelligent decisions and
set strategy.
goldpromotion.com

8. DO YOU NEED HELP?
 Gold Promotion, Inc. is an industry leader,
specializing in Online Marketing.
 Inbound Marketing can provide a long-term
stream of potential customers.
 We will design a digital strategy that is custom
tailored to your business.
 We believe in accountability, so we always
back up our work with expert analysis and
reporting.
goldpromotion.com

9. LET’S TALK!
Website: goldpromotion.com
Phone: (800) 476-3094
E-Mail: contact@goldpromotion.com
Twitter: @GoldPromoInc
goldpromotion.com

10. ABOUT GOLD PROMOTION
Gold Promotion, Inc. is a leading Boston
Web Marketing Company specializing in
digital marketing services such as Search
Engine Optimization (SEO), SEM, Web
Design & Development, Display
Advertising, PPC Management, Lead
Generation, Social Media Marketing, E-Mail
Marketing, Video Marketing, Analytics
& Reporting, eCommerce Solutions, etc.
goldpromotion.com