DECLARATION: This presentation was prepared for educational fest purpose only. The companies FEATURED in the presentation own their respective trademarks and I deny ANY/ALL ownership rights to Trademarks. No copyright infringement is/was intended.

1. MARKETING ENORM 2014

2. TASK AT HAND
Coming up with unique and innovative
advertising techniques to promote Marlboro in
Formula 1 races.

3. COMPANY PROFILE
Name : Philip Morris International
Founder : Philip Morris
Year : 1904
Country : U.S.A.
Brand : Marlboro

4. POSSIBLE LEGAL SOLUTIONS
* Surrogate marketing
&
* Minimalistic branding

5. MINIMALIST BRANDING
MINIMALISM – a recent
advancement in branding
and packaging introduced by
minimal design artists; giving
brand a better yet
uncluttered outlook.
Minimalist Design Example

6. MARLBORO MINIMALISM
MARLBORO is a well Renowned and
most selling cigarette brand in the world.
2014, Marlboro completes its 110 years
in the market, “World renowned and
Most selling” makes Marlboro well
recognised amongst its enthusiasts, thus
preferably, for Marlboro its not too
early to adopt minimalist design.
Minimal yet notable
change

7. ‘RED STRIP’ CAMPAIGN
Marlboro shall incorporate
minimalism in, its packaging and
product designs.
“Red Strip” Campaign shall be
initialised to signify Marlboro
adopting minimalism, after 110
years of journey from starting as a
small company to being a successful
leading seller in the market.

8. IDEAS: MARLBORO SAFETY INTEREST
o Ear plugs with Marlboro RED branding shall
be presented to F1 audience along with tickets.

9. IDEAS: MARLBORO PASS
o The Marlboro branded tickets for Adults.

10. MARLBORO RED STRIP CAMPAIGN – ON EXHAUST

11. BARCODE TO QR CAMPAIGN
NEW – QR CODE OLD – BAR CODE

12. IDEAS: MARLBORO WATER BOTTLES PROVIDED TO
F1 VISITORS AS A PART OF SURROGATE CAMPAIGN

13. TEAM
TORO ROSSO