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Marlboro 2

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Marlboro:   from Mommies to Cowboys The history of  Marlboro  brand ,[object Object],[object Object],[object Object],[object Object]
Marlboro   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1920s   Marlboro was first advertised as a premium cigarette for women, a milder version of the smokes well dressed men might puff on after dinner.
1920s   They were positioned as cigarettes for emancipated women, and the tip of the cigarette was coloured pink (red) to hide the lipstick prints and protect women’s white teeth from yellowing.
[object Object],[object Object],[object Object],[object Object]
1953   Officially proved that smoking causes lung cancer. ,[object Object],[object Object]

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Marlboro 2

  • 1.
  • 2.
  • 3. 1920s Marlboro was first advertised as a premium cigarette for women, a milder version of the smokes well dressed men might puff on after dinner.
  • 4. 1920s They were positioned as cigarettes for emancipated women, and the tip of the cigarette was coloured pink (red) to hide the lipstick prints and protect women’s white teeth from yellowing.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. “ The filter doesn’t go between you and the flavour” 1955
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19. Part of the success of the campaign might be attributable to the fact that Marlboro forged some credibility by using real cowboys in ads.
  • 20.
  • 21. 1967: “Longhorns” and Menthol cigarettes released
  • 22. 1970s
  • 23. 1972: “ Special Beach Offer”
  • 24. 1985: 25 cigarettes’ pack released
  • 25. 1990s: maintaining Cowboy theme
  • 26. Marlboro marketing around the world
  • 27.