Glassdoor Recruiting Budget Webinar

CClilcikc kto teod ite Mdaits tMera tistlete srt ytleitle style
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Webinar Tips for Attendees
 You can connect to audio using your
computer’s microphone and speakers.
 Or, you may select “Use Telephone”
after joining the Webinar.
 All lines will be muted to avoid
background noise.
 You can ask questions at any time by
typing them into the Questions Pane.

Featured Speaker

Agenda
What to Consider
when Developing a Budget
What were Glassdoor’s
Hiring Challenges
Our 2014 Recruiting Goals
& Strategies
How to Use Our Template

What to Consider When Developing a Budget
How your spend level correlates to
the goals you are expected to achieve
How you allocate your spend between people,
systems and programs
How you organize and track the budget categories
How to identify and budget for new tools

I didn’t find anything useful. So, I decided to share
our budget with you!

How This Budget Template May Help You
As a planning tool for 2015
Develop a compelling case with your boss
for sufficient budget to hit 2015 objectives
Analyze your budget allocation
Model a target cost-per-hire goal

Summary Budget and Success Metrics
TOTAL 2014 Recruiting Budget =
People + Programs
$1,711,165
Expected # of Hires in 2014 225
Average Cost-Per-Hire (CPH) $7,605
Average # of Hires Per
Recruiter Per Month
4.7

POLL #1
When do you plan your
Recruiting Budget?

What Goal Did the Budget Need to Support?
200+ Hires

Key Recruiting & Branding Challenges

Hire roughly 50 software engineers, product managers, data
scientists and UI designers
Hire a CFO, Chief People Officer, CMO and several sales leaders
Scale our Glassdoor for Employers business and hire over
120 sales, marketing and service pros

Hires Per Month and Department Year-to-date
01.14 02.14 03.14 04.14 05.14 06.14 07.14 08.14 09.14 10.14 Total
Sales 11 2 6 13 - 10 2 8 18 2 72
Marketing, PR & BD 5 2 3 5 4 2 6 1 4 5 37
Client Success 2 - 4 1 - - - 2 1 2 12
Product Management & Design 1 - 1 - 1 1 - 2 2 1 9
Engineering & Data Science 1 3 7 2 4 7 7 1 4 5 41
Content Operations 1 1 - 2 4 - 1 2 1 1 13
Finance, Legal, HR & Recruiting 2 1 - 2 2 3 3 1 5 2 21
TOTAL HIRES 23 9 21 25 15 23 19 17 35 18 205
40
35
30
25
20
15
10
-
5
January February March April May June July August September October

POLL #2
What component is the
biggest line item in your
recruiting budget?

Significant strategy changes from prior year – lessen reliance on
3rd party recruiters. Increase SLA to Hiring managers.
Decided to bring on full-time recruiters for key job categories:
Engineering, Sales and G&A
Needed Employer Branding experts and Sourcers

Recruiting Team: Before and After
Jan 2014
Team of 1
• 1 All-Purpose Recruiter
• Modest Use of 3rd
Party Recruiters:
 Sales
 Engineering
 Executive
Nov 2014
Team of 9
• 1 Head Talent Warrior
• 4 Recruiters:
 2 Sales
 1 Tech
 1 Finance/HR/Marketing
• 2 Sourcing Specialists
• 1 Recruiting Operations Mgr.
• 1 Recruiting Coordinator

Recruiting Budget:
Fully Burdened People Budget
2014 Recruiting Team Costs
People Budget Q1 Q2 Q3 Q4 FY
Full-Time Recruiting Team
Salary + Bonus
$45,577 $89,832 $146,863 $180,613 $685,935
Add 30% to “Fully Burden” for
Benefits, Taxes, T&E, etc.
$59,250 $116,782 $190,921 $234,796 $891,715
Contract / Temporary
Recruiter Costs
- $39,100 $71,00 $45,00 $155,200
TOTAL Recruiting People Budget $1,046,915

Turn on as many different hiring sources as possible
Find a steady source of candidate pipeline
Showcase our employer brand & tailor message to specific
audiences

Recruiting Budget:
Recruiting Programs & Systems
2014 Recruiting Programs Budget
Programs Budget Q1 Q2 Q3 Q4 FY
Job Advertising $42,575 $47,575 $45,450 $45,450 $181,050
Employee Referral Bonus Program $25,000 $25,000 $25,000 $25,000 $100,000
Recruiting Agency Costs $35,000 $20,000 $16,000 $16,000 $87,000
Employer Branding $19,300 $17,300 $24,300 $22,300 $83,200
Recruiting Events $7,000 $5,000 $7,000 $5,000 $24,000
Recruiting Systems / Technology $17,750 $17,750 $26,750 $26,750 $89,000
Other Costs / Candidate T&E $25,000 $25,000 $25,000 $25,000 $100,000
TOTAL Recruiting Program Budget $664,250

Recruiting Budget:
Recruiting Programs & Systems
27%
Job Advertising
15%
Employee Referral
Bonus Program
13%
Recruiting Agency Costs
15%
Other Costs / Candidate
Travel & Expense
13%
Recruiting Systems /
Technology
4%
Recruiting Events
13%
Employer Branding

Source of Hire: 2014 Year-to-Date
5% Recruiter Sourced
4% Recruiting Event
4% Agency
32% Employee
Referral
6% Hiring Manager
7% LinkedIn
1% Craigslist
5% Contractor
Conversion / Transfer
6% Indeed
29% Glassdoor
Profile and JobAds
1% University/Campus

POLL #3
Which part of your
recruiting strategy is
underfunded or
under-resourced?

If you miss hiring dates it impacts top line revenue

Average Time-to-Fill
Days
Sales 40.1
Marketing, PR & Business Development 52.0
Client Success 38.5
Product Management & Design 48.6
Engineering & Data Science 58.5
Content Operations 43.8
Finance, Legal, HR & Recruiting 48.5

Needed to invest in our recruiting systems
Needed candidates coming from mobile to have
a seamless experience
Didn’t want to lose the 50% of our candidates
because they couldn’t apply online

Recruiting Systems:
Before and After
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 31 #Glassdoor
Jan 2014
• Career Site
• Glassdoor Enhanced Profile
• Jobvite ATS
• Google Analytics
Nov 2014
• Career Site – Mobile Optimized
• Glassdoor Enhanced Profile
• Jobvite ATS
• Google Analytics
• Jobvite Engage / CRM
• Entelo – Sourcing
• Connectifier – Sourcing
• Social Media Monitoring

POLL #4
How do you learn about
what new technologies or
new recruiting practices
to test out?

Increase our talent pool
Let SF/North Bay residents to know Glassdoor is hiring

We Added Relocation Jobs

Free coffee cart & new signage

Download Our Recruiting Excel Template
http://employers.glassdoor.com/ebooks/ >
2015 Recruiting Budget Template for Small & Mid-Sized Businesses
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 38 #Glassdoor

Steve Roop
Steve Roop is the Senior Vice President and General Manager at Glassdoor and
is responsible for Glassdoor for Employers. We help employers showcase their
employment brand and attract top talent. Over 2000 companies are using
Glassdoor to recruit high quality talent. Get started with an Free Employer Account.
Steve is responsible for how we sell, market and service our employer clients.
Steve is a proud father of three and enjoys coaching youth lacrosse. Steve is
passionate about mentoring, employee engagement and performance, modern
recruitment marketing and the secret sauce that differentiates great companies.

Glassdoor Recruiting Budget Webinar

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (10)

Similar to Glassdoor Recruiting Budget Webinar

Similar to Glassdoor Recruiting Budget Webinar (20)

More from Glassdoor

More from Glassdoor (20)

Recently uploaded

Recently uploaded (11)

Glassdoor Recruiting Budget Webinar